1. Personal Branding
TU/e
Tom Scholte
Eindhoven, December 8th 2014
#samenbeter

2. introduction
#samenbeter

3. Heineken job interview
https://www.youtube.com/watch?v=Aq6y3RO12UQ
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4. Welcome
Training program to train your
• skills to increase your (professional) self awareness
and self knowledge
• skills to share and express your (professional) self
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5. Results…. when you keep practicing these skills
For yourself – internally
• knowing what to do and what to share
• knowing when to take initiatives
• doing… naturally
In relation to others:
• higher valuation of your work
• being recommended more often
• being asked for the things you want to be asked for
• jobs, projects, assignments, teams, roles
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6. agenda
CV of the Future answering and sharing the answers to the
questions
1a) what are my fields of interest/ expertise?
1b) what are my attributes?
1c) what are my core products and services?
2) what are the ‘higher goals’ I want to contribute to?
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7. Sparkling moment
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8. question 1a
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9. question 1a) what are your fields of interests/ expertise
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11. 11

12. 12

13. personal branding

14. question 1a) what are your fields of interests/ expertise
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15. finish the following
• I am interested in…
• I would like to know more about…
• I am specialized in…
• My field of expertise is…
• I am reading books about…
• I am studying …
• …
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16. examples fields of interest/ expertise
archiving non profit organizations cultural heritage
social change global communities environment
music group building designing
communication wild life talent finding
non profit funding cultural antropology media analysis
NGO’s Middle East data
renewable energy digital media women studies
project management recruitment organizational change
social media contract managementusability UX
photo archiving training strategy development
marine biology crisis communication branding
internatinal events news writing budget management
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17. 1a)
interview an other participant
1. What is your definition of …?
2. Describe an example situation, experience,
project, subject, minor, module related to this field
of interest.
3. What questions, related to this topic, would you
really like to answer?
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1a)
interview each other in duo’s

18. Book title exercise
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19. booktitle exercise
Now come up with a title and subtitle for a book that
your colleague could have written on his/her field
of interest or that he/she might write in the future.
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20. question 1b
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21. your way of working
1. if you were a car, what brand/type of car would
you be? Explain why this car describing it’s
attributes in your oppinion.
2. If you were a pro top sporter, in what sports
would that be? Explain why this sports describing
it’s attributes in your oppinion.
3. If you were a ‘thing’, what would you be? Explain
why this ‘thing’ describing it’s attributes in your
oppinion.
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22. STAR methodiek
• S – Situation
• T – task/ role
• A – activity
• R – result
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23. Situation questions
• What was going on?
• What was the location?
• When did it all took place?
• Who were involved?
• What made this situation complex?
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24. Task questions
• What was your role?
• What was your assignment?
• What did people expect of you?
• What was the formal objective?
• What was your authoritiy?
Your perception of the task
• What did you want to accomplish?
• What were you intended to do?
• Which objectives did you formulate for yourself?
• What did you think you had to do?
• What was important to you?
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25. Action questions
• How did you start?
• What exactly did you do?
• What did you say?
• and then…
• and after that…
• and….
• What else did you do?
• What were the reactions and how did you respond
to that?
• What were you thinking?
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26. Result questions
• What was the result?
• How did the others react?
• What reactions did you get?
• How did it end?
• How is the situation now?
• How do you look back on the result?
• What do other people think of the result?
• How do you know?
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27. LinkedIN de eerste 10 stappen
• Pijler II – vertellen = een kloppend profiel
1. foto
2. titel
3. samenvatting
4. ervaring (projecten)
5. vaardigheden en deskundigheid
6. opleiding
• Pijler III – uitdragen = delen + monitoren +
reageren
7. status update plaatsen
8. reageren op update van anderen
• Pijler IV - #samenbeter
9. linken en endorsen
10. lid worden van groepen
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28. question 1c
#samenbeter

29. movie Advertising Agency Task
https://www.youtube.com/watch?v=YQXe1CokWqQ
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30. 30

31. queston 1c) which function/role are you filling in/
do you want to fill in?
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and what activities/ products/ services belong to that role?

32. assignment 1c) in duo’s
Interview each other about activities/ products/
services you delivered in the past couple of years.
What are the things you have done? (projects,
assignments, internships, side jobs, student
boards, etc)
Help each other to list 10 activities/ products/
services.
Select 3 out of this 10 you would like to do more
often.
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33. 1c) continue
select your top 1
write down in a few sentences your top, future
oriented, whished assignment, internship, project,
job related to this experience from the past. (name
an example organisation and product/service that
could be involved)
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34. question 2
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35. question 2) how do others profit from my skills and
talents?
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what is the meaning of my work?

36. question 2.
of what use can i be for others?
• solution for…
• taking care of….
• helping with…
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37. jeremy: personal trainer
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38. jeremy
1. good at:
1a) fitness
1b) motivating
listening
patience
1c) Role: personal trainer
schedule’s
instruction
…
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2. good for you, but I
was not looking for
a personal trainer.

39. jeremy
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2. meaning
- condition
- loosing weight
- self confidence
- health
- succes
- marathon
- …
1. good at:
1a) fitness
1b) motivating
listening
patience
1c) Role: personal trainer
schedule’s
instruction
…

40. 40

41. now write down the meaning of your work
• solutions for …
• taking care of….
• helping with…
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• more profit
• higher visibility
• better cooperation
• stronger in communication
• …

42. 2) meaning for others (‘higher goals’)
What is the meaning from the TU/e and for whom?
Think of an organisation/ product/ service that makes
you happy, you respect or admire.
Describe the meaning of this organisation/ product/
service for you, how do you benefit? What is the
feeling that it appeals to for you (and/or for
others?)
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43. 43

44. question 2) how do others profit from my skills and
talents?
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what is the meaning of my work?
now answer question 2

45. question 3a
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46. question 3a) what are you doing it for?
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what are your desired professional results?

47. desired professional results
• certain project
• specific role
• internship
• research project
• job
criteria
• driven bij the ‘meaning’ of being you
• SMART
47

48. intended professional resultats
now write down 3 professional results you desire to
realize during the next 3 – 12 months
• a project at which …..
• a role as …..
• giving a presention at/ about….
• finding a company to …
These results are a logical follow up on the answers of your
previous questiions.
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49. exercise 3a
write down your top 1 desired results for which you
can use some assistance.
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50. 50

51. wrap up
#samenbeter

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56. Thank you
www.firmadegroot.nl
www.tomscholte.com
www.cvvandetoekomst.nl
Eindhoven, December 8th 2014
#samenbeter