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Fundamentals of Keyword Research
1.
Fundamentals of Keyword
Research
2.
FACTS
3.
1 Billion Daily
Searches
4.
2 Months
Every Year Spent Online
5.
16% of all
Queries - NEW
6.
Example of the
16% Internet Memes
7.
Fundamentals of Keyword Research
8.
Intent Search
9.
Search
Intent “Bomber Saltwater Fishing Lures”
10.
Example Search Intent
Fishing with Dan
11.
558,000,000 Results “fishing”
12.
Results “saltwater fishing”
13.
+ “Lures”
14.
“bomber fishing lures”
15.
“Fishing” Main Keyword
16.
“Saltwater Fishing” Related
Keyword(s)
17.
“Saltwater Fishing Lures” Informational
Keyword(s)
18.
“Bomber Saltwater Fishing
Lures” Transactional Keyword(s)
19.
Office Fishing
20.
Keyword
Taxonomy A hierarchical classification of keywords [ intent significance relevance
21.
* *segue
22.
23.
24.
Activity
25.
List two broad
keywords and the different types of keyword strings you can make. If you aren’t sure of what we are talking about – you may want to go through this slide deck again…
26.
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