17. “Is it just me or is the amount of
different ways to promote online getting
a little overwhelming? I mean who has
the time to really build an audience on
all these different outlets?”
23. “..from my iphone and macbook
I‟ve created a world-wide fan
base”
“I‟ve also discovered many
similar artists and partnered
with them on projects, shows and
„cross pollinating‟ audiences”
“Many of my favorite co-written
songs are as a result of
relationships I‟ve made via
Twitter & Facebook”
Sean Carter
24.
25. “Since Myspace I haven‟t been one of
those lucky enough to make large amounts
of money from my music, but I‟ve released
my first album, Some Hope, recorded some
songs in Los Angeles for a film, won a
song contest, played a fair number of
live shows in my own city of Melbourne,
and, above all, developed a faithful,
far-flung following of fans all over the
world”
DC Cardwell
26. The Civil Wars
Formed 2008
2009 Free Live full album = 100K + downloads (still
in Noisetrade top 40, 4 years later)
2011 – Barton Hollow, released. Title track offered
as free download
@OfficialAdele Please go and get the new Civil Wars
album. They're my absolute favourite and the new
record is beautiful! X
27. “While the vastness of what‟s
available on the Internet adds to a
lot of noise, it also makes it
possible to connect with people
like never before,”
28. “As a band, we‟ve tried to
utilize that. We don‟t want to
be ivory towers. We enjoy the
interaction with fans. Word of
mouth via avenues like social
media have been a huge part of
our musical story.”
Joy Williams
29. Social is Social
“Social networking is a reflection of
life so there is no set way to make
things work for you or for me. If
it‟s not an organic, dynamic process
it‟s probably doomed to failure. And
I know that some artists will just
never get it – will never be able to
sit at a computer, or stare at their
smartphone and see it as a portal to
real, living, breathing people.” DC
34. I’m connected to….
Listen & conduct market research
Who are my musical influences?
Are they on twitter?
Who’s following them?
Co-create, collaborate, crowdsource, crowdfund
“Can you create a video for my new song? VIP & backstage gig passes
for the winner”
“Where in the US should we play first? (A, B or C – backed-up with
social data)
Dodgy Casserole – Kershaw / Badman / Grey et al
Market = “Telling” not “Selling”
Youtube – how we created the percussion sound on our new track
IntroTheir intro, name, where are they from where are they at present with smFire alarmMobilesbreaksFeedbackQuestionsPpt emailedWhat they will leave with today – great understanding of social media, platforms twitter, facebook and linkedinPresentation emailed