2. Portray storylines in music videos
Competition within the industry has boosted originality
Sex, money and status has become more apparent to increase
popularity
Increased competition in the pop genre
Noticeable increase in product placement
Nudity and sexual references has become the norm
Recent Trends in Music videos
3. Acceptance in society
Development of Technology
Expectations of how a woman should look
Current fashion
What are the reasons for these
changes?