Dialogue Earth: Increasing Public Understanding through Analytics and Media
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Tom's company, Dialogue Earth, is working to increase public understanding on topics of environmental importance. Their focus it to be proponents of the best possible information to help drive a healthy, well-informed dialogue. In this presentation, Tom is going to talk about their unique approach -- combining the analysis of online dialogue, with expert collaborators from across society, to produce engaging and trustworthy video content.
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Dialogue Earth: Increasing Public Understanding through Analytics and Media
- 1. Dialogue Earth Increasing public understanding Presented by Tom Masterman Rotary Club of St. Louis Park 02.21.11 Monday, February 21, 2011
- 2. Agenda My background The problem Dialogue Earth’s approach Coming up Questions 2 Monday, February 21, 2011
- 3. My background Monday, February 21, 2011
- 4. My background 4 Monday, February 21, 2011
- 5. My background 4 Monday, February 21, 2011
- 6. My background 4 Monday, February 21, 2011
- 7. My background 4 Monday, February 21, 2011
- 8. My background 4 Monday, February 21, 2011
- 9. My background 4 Monday, February 21, 2011
- 10. My background 4 Monday, February 21, 2011
- 11. The problem Monday, February 21, 2011
- 12. The problem We have so many important issues to tackle... 6 Monday, February 21, 2011
- 13. The problem ... and the dialogue appears so polarized. Gore Beck 7 Monday, February 21, 2011
- 14. Dialogue Earth’s approach Monday, February 21, 2011
- 15. Dialogue Earth’s approach Mission Increase public understanding on topics of environmental importance Strategy Understand the dialogue Produce engaging and trustworthy media Approach Proponents of broadly endorsed information Not advocates for actions or policies 9 Monday, February 21, 2011
- 16. Strategy: understand the dialogue Listening to social media chatter 10 Monday, February 21, 2011
- 17. Strategy: understand the dialogue Analyzing chatter with humans and machines Subject matter experts Crowd-sourced coders Computer algorithms + + 11 Monday, February 21, 2011
- 18. Strategy: understand the dialogue Showcasing the PULSE of public opinion 12 Monday, February 21, 2011
- 19. Strategy: engaging and trustworthy media Developing broadly endorsed science points Tease out Engage the expert Produce endorsed relevant topics community science points Key Science Points Industry 1. Academia 2. Government 3. 4. Enviro. NGOs 5. 13 Monday, February 21, 2011
- 20. Strategy: engaging and trustworthy media Bringing the science to life Relevant topic, Connect with Produce engaging key science points video storytellers videos Key Science Points 1. 2. 3. 4. 5. 14 Monday, February 21, 2011
- 21. Strategy: engaging and trustworthy media Pilot contest 1st place: “No Shell Blues” 15 Monday, February 21, 2011
- 22. Strategy: engaging and trustworthy media Pilot contest 1st place: “No Shell Blues” 15 Monday, February 21, 2011
- 23. Strategy: engaging and trustworthy media Pilot contest 2nd place: “New Neighbor” 16 Monday, February 21, 2011
- 24. Strategy: engaging and trustworthy media Pilot contest 2nd place: “New Neighbor” 16 Monday, February 21, 2011
- 25. Coming up Monday, February 21, 2011
- 26. Coming up 18 Monday, February 21, 2011
- 27. Questions? Monday, February 21, 2011
- 28. Please keep in touch Tom Masterman title: Associate Director, Dialogue Earth e-mail: maste078@umn.edu phone: 612-624-2278 twitter: @tommasterman Dialogue Earth Website: www.DialogueEarth.org twitter: @DialogueEarth 20 Monday, February 21, 2011