1. The document provides three examples of gamification techniques: an app that gamifies car insurance by lowering fees for safer driving, the language learning app Duolingo, and gamifying family chores with a task rotation system and rewards. 2. It also discusses how incubators generally do not teach startups about growth hacking or gamification directly but rather how to be playful in business. Resources for learning more are online courses and materials. 3. The document promotes an online course called enGAGING for learning gamification and growth hacking, describing it as project-based and gamified without lectures where participants can become growth hackers or gamifiers.

1. Growth hacking and
gamification - some
examples
Zadar, 22. Sept. 2017
This work is licensed under a Creative Commons
Attribution-NonCommercial-ShareAlike 4.0 International License.
Dr. Tomislav Rozman, BICERO Ltd.
for: enGaging project, www.engaging-project.eu

2. 3 examples of gamification/GH

3. 1. Gamification of the car insurance
● The mobile application tracks driving
habits of the insurer and transforms it
into insurance fees.
● The safer the insurer drives, the lower is
the insurance fee for the car.
● The idea and the draft design by D. Pollak
(my Msc. student :) )
● http://drajv.triglav.si/
● The next thing: Gamification of the health
insurance based on the physical activity
(in the design phase)

4. 2. Language learning as a game
● Duolingo is keeping me
engaged for more than a year
● It says I can understand 35% of
Italian or 1200 words
● Daily streaks - due to the
characteristics of the brain
(forgetting)

5. 3. Family daily chores as a game
Managing a group of 3 can be …
… challenging
(helmet strongly advised!)
Daily chores:
- “It’s not my turn”
- “I don’t want to”
- “It’s boring”
- Insert another excuse

6. 3. Family daily chores as a game
Rotating tasks for
each day of the week
(except Saturday)
Daily achievements
(one bee for finished
task)
Monthly reward: A
lunch out (together)
in a restaurant of the
kid’s choice
BONUS: A small
edible gift from the
shop for a winner
ONLY if each of
them achieves 20
bees (TEAM
ACHIEVEMENT)
The effect:
nobody want
to stay behind
The effect: no
more ‘Me
again!”
Personal
achievement is
important too.

7. Gamification/GH in the
business

8. Are the incubators offer GH/GAM courses?
No (in general)

9. What we have found out… (GH)
Incubators don’t teach start-up how
to growth-hack

10. What we have found out… (gamification)
Incubators teach start-ups how
to … play :)

11. Where can you learn more
about it?

12. 1. First, check where you are
Self assesment tool: www.engaging-project.eu

13. 2. Explore the resources
Most of them are free:

14. 3. Attend the online course
… we are looking for the laboratory mices to test the course!

15. … and become a growth-hacker/gamifier
“In the enGaging online course, there are no lectures. It’s about acting as if.”
Yes, the course is
gamified!

16. And we have moar!
BlueRabbit !
Yes, the course is
gamified even more!

17. A question for you...
And how would you implement growth hacking and
gamification techniques in your business?

18. “I’m not growth-hacker, I’m just
running my business in a
playful way”

19. Thank you!

20. Backup

21. Where do I use gamification mechanics?
● Within e-learning (elearning.bicero.com ):
PBL
○ Points, badges, levels
○ Journey: e.g. from EU proposal preparation to
reporting, coordination…
○ Autonomy: the assignments are related to
their companies
● Courses: levels (basic, advanced, pro)
○ Journey: from self-study → exam → certificate
→ individual coaching to apply it in company

22. Are you interested in this project (enGAGING)?
1. Visit: www.engaging-project.eu or FB: https://www.facebook.com/EnGagingProject or Twitter
https://twitter.com/engagingproject
2. Subscribe to the newsletter on the project web page (now we have your
contact and we’ll spam you. Just kidding.)
3. Occasionally receive project newsletters (pretty boring, right?)
4. Wait for the invitation for self-assessment test (a little better, right?)
5. Wait for the online course about Gamification and Growth hacking (awesome,
right?)
6. Become gamifier and growth-hacker (mind blowing, right?)
yes
? no
Continue
with
pointless
browsing :)

23. About the author (Tomislav Rozman)
E-mail: tomislav.rozman@bicero.com
Web: www.bicero.com
LinkedIn: http://si.linkedin.com/in/tomislavrozman/
Twitter: https://twitter.com/tomirozman
FB: https://www.facebook.com/bicero
Slideshare: http://www.slideshare.net/tomirozman
Researchgate: https://www.researchgate.net/profile/Tomislav_Rozman
Google+: https://plus.google.com/u/0/105445660420799290456
Looking for
growth-hacking
trainer?
Then contact
the author -->