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Riches in Niches: How Going  Green  will grow Your Company By Tom Pryor Director of theSmall Business Development Center for Enterprise Excellence
ARRI's Business Assistance Centers
If you’re not  unique , you’d better be cheap. “ We can’t please everyone, in fact, we’re not even going to try.”   Seth Godin
I practice what I preach.  My niche for 18 years was ABM.
[object Object],[object Object],[object Object],My primary objective is to answer three questions:
A  niche  is a business opportunity  created by a vacancy in the marketplace. Niche does  NOT  mean little!
[object Object]
Niche #1 : A new position for an existing product or service.
Replace IT with your profession.
Niche #1 : A new position for an existing product or service. Niche #2 : A new solution to an existing product or service.
Reducing obesity is rapidly becoming a “big thing”
 
Find your own niche “ A niche is an unserved market .” Texas Organic Lawn Care LLC is successfully using  Green  to be unique!
Niche #1 : A new position for an existing product or service. Niche #2 : A new solution to an existing product or service. Niche #3 : A void left by big players in a market.
 
need a  sounding board for an idea  or would like a short  list of books  to  expand your knowledge on the topics of Niches or Sustainability, e-mail:  [email_address]   If you have any  follow-up questions ,
Success is  NOT  logical.   Being well-rounded is logical but  not  successful.
 
 

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Riches in Niches

  • 1. Riches in Niches: How Going Green will grow Your Company By Tom Pryor Director of theSmall Business Development Center for Enterprise Excellence
  • 3. If you’re not unique , you’d better be cheap. “ We can’t please everyone, in fact, we’re not even going to try.” Seth Godin
  • 4. I practice what I preach. My niche for 18 years was ABM.
  • 5.
  • 6. A niche is a business opportunity created by a vacancy in the marketplace. Niche does NOT mean little!
  • 7.
  • 8. Niche #1 : A new position for an existing product or service.
  • 9. Replace IT with your profession.
  • 10. Niche #1 : A new position for an existing product or service. Niche #2 : A new solution to an existing product or service.
  • 11. Reducing obesity is rapidly becoming a “big thing”
  • 12.  
  • 13. Find your own niche “ A niche is an unserved market .” Texas Organic Lawn Care LLC is successfully using Green to be unique!
  • 14. Niche #1 : A new position for an existing product or service. Niche #2 : A new solution to an existing product or service. Niche #3 : A void left by big players in a market.
  • 15.  
  • 16. need a sounding board for an idea or would like a short list of books to expand your knowledge on the topics of Niches or Sustainability, e-mail: [email_address] If you have any follow-up questions ,
  • 17. Success is NOT logical. Being well-rounded is logical but not successful.
  • 18.  
  • 19.  

Notas do Editor

  1. I think everyone here will probably look at this graph and get something different from it. As a tree hugger, I look at this graph and see that over 90% of the electricity produced in the US comes from non-renewable resources. That’s bad news. I also see that over 70% of fuel sources for electricity are high emissions producers, including particulates and CO2. Now, if take off my tree hugger hat and put on my business owner hat, and I look at this graph as an end user, I see that over 20% of the fuel used for electricity production could be used other places, like my car, city busses, my grill, heat my office. So if by conserving one unit of electricity I can save 10 units of fuel, thereby reducing demand on that fuel, and reducing the costs of those fuels, I could better use that fuel for other things.
  2. I think everyone here will probably look at this graph and get something different from it. As a tree hugger, I look at this graph and see that over 90% of the electricity produced in the US comes from non-renewable resources. That’s bad news. I also see that over 70% of fuel sources for electricity are high emissions producers, including particulates and CO2. Now, if take off my tree hugger hat and put on my business owner hat, and I look at this graph as an end user, I see that over 20% of the fuel used for electricity production could be used other places, like my car, city busses, my grill, heat my office. So if by conserving one unit of electricity I can save 10 units of fuel, thereby reducing demand on that fuel, and reducing the costs of those fuels, I could better use that fuel for other things.