Running Head: PRELIMINARY CAPSTONE PROSPECTUS  PRELIMINARY CAPSTONE PROSPECTUS  4 Preliminary Capstone Prospectus  Lindsay Peek MBA 6028 June 7, 2016 Preliminary Capstone Prospectus Target Organization The proposed project will focus on Apple Inc. because of its continuous development of high-end products that has remained atop of other computer industry’s companies. Apple Inc. has been identified as one of the companies that have remained well managed with the great business model. To understand the business model that has helped the company to remain at the top of its industry, the project will analyze its business operations, modeling statistics, and analyses of various scenarios to provide a clear description of the contributors to its success. Brief Project Description The proposed project will analyze Apple inc.’s marketing strategy to understand the model of marketing that have been instrumental in catapulting it towards continuous growth. Additionally, the project will aim at analyzing the visionary leadership model that the founder of the company has continually used to enable the company to be on the path to success. Analysis of leadership model is essential in understanding the importance of leadership in helping a company to be successful in the ever-changing computer and technology industry. Various factors work together in helping a company to be successful and in ensuring that it says competitive within its industry. By carrying out statistical analysis of the various projects that the company has been involved in for success, the project will be important in highlighting and providing other companies with global leadership techniques that may help in ensuring that companies remain competitive. Apple Inc. has leveraged technology and other companies towards helping them achieve their growth and success. In this perspective, understanding the role of technology in Apple’s success will be an important milestone for this project. Changes in the marketing strategies will be essential in understanding how companies have access to the market and their choice of different marketing strategies and techniques. Companies do not operate without facing challenges in their operations. In this context, analysis of Apple Inc. will help understand how the company has dealt with various challenges since its inception in 1976. Ethical business challenges and actions also help a company to remain relevant within its industry. Access and Data Availability Apple Inc. provides information to analysts and researchers on its website http://apple.com. The website will be the main source of data for the project. The available data will be used for analysis of the past and present news and statistical data that has helped it to succeed (Apple Inc.). Further, Forbes’ website, http ...

1. Running Head: PRELIMINARY CAPSTONE PROSPECTUS
PRELIMINARY CAPSTONE PROSPECTUS
4
Preliminary Capstone Prospectus
Lindsay Peek
MBA 6028
June 7, 2016
Preliminary Capstone Prospectus
Target Organization
The proposed project will focus on Apple Inc. because of its
continuous development of high-end products that has remained
atop of other computer industry’s companies. Apple Inc. has
been identified as one of the companies that have remained well
managed with the great business model. To understand the
business model that has helped the company to remain at the top
of its industry, the project will analyze its business operations,

2. modeling statistics, and analyses of various scenarios to provide
a clear description of the contributors to its success.
Brief Project Description
The proposed project will analyze Apple inc.’s marketing
strategy to understand the model of marketing that have been
instrumental in catapulting it towards continuous growth.
Additionally, the project will aim at analyzing the visionary
leadership model that the founder of the company has
continually used to enable the company to be on the path to
success. Analysis of leadership model is essential in
understanding the importance of leadership in helping a
company to be successful in the ever-changing computer and
technology industry. Various factors work together in helping a
company to be successful and in ensuring that it says
competitive within its industry. By carrying out statistical
analysis of the various projects that the company has been
involved in for success, the project will be important in
highlighting and providing other companies with global
leadership techniques that may help in ensuring that companies
remain competitive.
Apple Inc. has leveraged technology and other companies
towards helping them achieve their growth and success. In this
perspective, understanding the role of technology in Apple’s
success will be an important milestone for this project. Changes
in the marketing strategies will be essential in understanding
how companies have access to the market and their choice of
different marketing strategies and techniques. Companies do not
operate without facing challenges in their operations. In this
context, analysis of Apple Inc. will help understand how the
company has dealt with various challenges since its inception in
1976. Ethical business challenges and actions also help a
company to remain relevant within its industry.
Access and Data Availability
Apple Inc. provides information to analysts and researchers on
its website http://apple.com. The website will be the main
source of data for the project. The available data will be used

3. for analysis of the past and present news and statistical data that
has helped it to succeed (Apple Inc.). Further, Forbes’ website,
http://www.forbes.com/companies/apple/, which focus on Apple
Inc. will provide analyzed information that will help in the
analysis (Forbes, 2016).
References
Apple Inc. (n.d.). Investor Relations. Retrieved June 10, 2016,
from Apple : http://investor.apple.com/financials.cfm
Forbes. (2016, May). Forbes: The World's Biggest Public
Companies . Retrieved June 10, 2016, from Forbes :
http://www.forbes.com/companies/apple/
Motivating Employees
About Me
Position: General Supervisor
Reports to: Administrator
Industry: Retail
Non-Profit
•What motivational techniques, methods, or strategies does (or
did) your current or past employer use to try to keep employees

4. productive, satisfied, or motivated?
Techniques
· Set production goals and posted results for top performers
· Top performers received monthly gift cards
· Store managers received bonus for exceeding sales goals for
month
· Store supervisor and production supervisor received bonus for
exceeding sales goal for month
Methods
· Praise for higher achieving supervisors noted in mangers
meeting (weekly)
· Excellent benefit plan (medical, dental, and vacation time)
· Flextime to reduce overtime by supervisors
· Flexible work schedule for high ranking supervisors to reduce
burnout
· Excellent review process for employees and supervisors
(annual)
· Excellent review process for new employees (30, 60, &90 day
review process)
· Both review processes for employees and supervisors were
very detailed and specific by providing action that was current
and information on what could be done to improve -Not based
on a numeric system alone
•What worked and didn't work to keep you productive, satisfied,
and/or motivated?
Did not work
· Lack of communication between myself and Administration
regarding daily or weekly goals, issues, and needs
· Low pay and bonus program was same for myself and
subordinates
· Lack of training program
· Job description not narrowly defined
Did work

5. · Job was rewarding-able to help others and community
•What motivational theories explain why your employer's
efforts worked or didn't work to keep their employees
productive, satisfied, or motivated?
· Employees were loyal to the organization
· Employees did a lot of cross department training which
increased their knowledge and gave a sense of reliability to the
organization and built esteem
· Lack of growth within the organization created a loss for
higher preforming employees
· Low pay reduced the applicant pool
· Low pay created more stealing among key supervisors
· Lack of proper supervision allowed for more chaos thus losing
more lower level employees
• what would you recommend that your current or past employer
do to try to keep their employees productive, satisfied, and/or
motivated?
· Increased efficiency in job descriptions for all employees
· More effective lines of communication between GS and Admin
· Pay and wage increases based more on merit than minimum
wage rates
· More meeting s (weekly and monthly) with department
managers to review details of performance moving forward
· Supervisors being more involved and empowered in decision
making
· Employee empowerment
· Implementing more a Total Quality Management (TQM)
program throughout the organization
Information on Motivating Employees
It is vital for mangers to recognize individual differences. For
example, employees from Asian cultures prefer not to be singled
out because it makes them uncomfortable. Employees have
different needs and as a result they should not all be treated

6. alike. Get to know them and understand what is important to
them. Use goals and feedback to let the employee know what is
expected of them and provide feedback so they can improve.
Focus on things they do that are good. Link rewards to
performance and allow employees to participate in decisions
that impact them (Robbins & Judge, 2009).
Motivational theories: Maslow, Herzberg, and Emmet.
Source: http://www.practical-management-
skills.com/motivation-theories.html
(Great source of information on this topic and excellent Web-
site to increase your skill-set)
Here is another great link for you regarding TQM
http://managementhelp.org/quality/total-quality-
management.htm
References (should always be on a separate page for academic
writing)
In-Tuition. (2013). How motivation theories impact the
workplace. Retrieved from
http://www.practical-management-skills.com/motivation-
theories.html
Robbins, S.P. & Judge, T.A. (2009). Organizational behavior.
(13th ed.). Upper Saddle River, NJ:
Pearson.