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Semelhante a Hotel Management School Maastricht Teaching Hotel Case Study
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Hotel Management School Maastricht Teaching Hotel Case Study
- 1. Hotel Management School Maastricht The next step in hospitality
- 2. Hotel Management School Maastricht The next step in hospitality Teaching Hotel Château Bethlehem A Case Study
- 3. The next step in hospitality Hotel Management School Maastricht The Facts • 60 years of hotel management tradition • 1.100 students • Largest faculty of Zuyd University • 4 years Bachelor Program + Masters
- 4. The next step in hospitality Hotel Management School Maastricht An Innovative Approach to Workplace Learning The Idea • Create hotel embedded in school • Challenging /experimental environment to attain skills for Bachelor in Hotel Management • Innovative approach to workplace learning • Principles of co-creation • Perspective of transformation + conceptual thinking
- 5. Hotel Management School Maastricht The next step in hospitality The Teaching Hotel
- 6. Hotel Management School Maastricht The next step in hospitality The Teaching Hotel
- 7. Hotel Management School Maastricht The next step in hospitality The Teaching Hotel
- 8. Hotel Management School Maastricht The next step in hospitality The Teaching Hotel
- 9. Hotel Management School Maastricht The next step in hospitality The Teaching Hotel
- 10. Hotel Management School Maastricht The next step in hospitality The Teaching Hotel
- 11. Hotel Management School Maastricht The next step in hospitality The Teaching Hotel
- 12. Hotel Management School Maastricht The next step in hospitality The Teaching Hotel
- 13. Hotel Management School Maastricht The next step in hospitality The Teaching Hotel
- 14. Hotel Management School Maastricht The next step in hospitality The Teaching Hotel
- 15. Hotel Management School Maastricht The next step in hospitality The Teaching Hotel
- 16. Hotel Management School Maastricht The next step in hospitality The Teaching Hotel
- 17. Hotel Management School Maastricht The next step in hospitality The Teaching Hotel
- 18. Hotel Management School Maastricht The next step in hospitality The Teaching Hotel
- 19. Hotel Management School Maastricht The next step in hospitality The Teaching Hotel
- 20. The next step in hospitality Hotel Management School Maastricht Hotel Management School Maastricht Operational Training • Semester 1 “Hospitality Operations” Workplace learning – 6 weeks • Semester 3 “People & Business in Hospitality” Workplace learning – 1 week • Semester 4 Operational Internship • Semester 8 Management Internship + MIT
- 21. The next step in hospitality Hotel Management School Maastricht The Learning Environment • Integral part of curriculum • Semester 1 Hourly positions in Food & Beverage/ Rooms Division • Semester 2 Supervision • Semester 4 + 8 Selected places for operational + management internship
- 22. The next step in hospitality Hotel Management School Maastricht The Learning Environment • “Organized” training environment • Learning organization • Exposure to creativity + conceptual thinking • Breeding place
- 23. The next step in hospitality Hotel Management School Maastricht The Business Side • Financial performance • Reactive marketing + PR strategy • Network marketing • Consider your competitors
- 24. The next step in hospitality Hotel Management School Maastricht The First Results • Strong PR coverage national/international • 97% of guests will recommend hotel • Overall service quality 81% • Students perceive hotel as inspiring feature of institute
- 25. The next step in hospitality Hotel Management School Maastricht Bouke Jongsma Manager in Training, 2011 “Teaching Hotel Château Bethlehem – a hotel where students and guests have a central role. A historical building with a modern interior. The hotel is an environment where the learnt theory can be applied in practice in a passionate and stimulating way . It brings students together, it creates a community feeling. My time in the hotel has introduced me in many ways to the experience of hospitality.”