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HipLogic
- 2. The HipLogic Connected Interface HipLogic Inc. Confidential & Proprietary – Do Not Distribute 2
- 3. HipLogic Connected Interface – Features & Benefits Fully Customizable Promotes customized Discovery key operator apps , widgets and services, plus native functions Highly Portable Delivers consistent experience across all open Smartphone OS devices and media ready feature phones Dynamic Over the air updateable allows constant update of the experience and push new services with no user interaction Web connected end user experience Drives Discovery of content and demand for data plans Data Efficient Popular data services delivered at fraction of the HTML bandwidth Flexible Ability to vend applications from Carrier store and leverage Carrier billing Smart Robust analytics to track user behaviors and shape more relevant offers HipLogic Inc. Confidential & Proprietary – Do Not Distribute
- 4. HipLogic – Communication Capabilities Mashup Contact Details that incorporate social networking and other data Messaging With mashup capabilities Networked Address Book That imports Facebook pictures HipLogic Inc. Confidential & Proprietary – Do Not Distribute
- 5. HipLogic – Web & Services Capabilities Mashed Up Calendar Shows Entertainment / Sports events along with calendar Multiple Search Services Easily change between Yelp, Google, Wikipedia, etc Content Notification Update Alert users to new content from home screen HipLogic Inc. Confidential & Proprietary – Do Not Distribute
- 6. HipLogic – App Discovery and Access Capabilities Apps Any app set you want App Discovery and Purchase On-device app store, fully customizable and hooks up to any store HipLogic Inc. Confidential & Proprietary – Do Not Distribute
- 7. HipLogic – Customized Home Screen Capability Twitter Phone Customization for football fans Heavy email users ... Or affinity based experiences Unified experience across devices . . . HipLogic Inc. Confidential & Proprietary – Do Not Distribute
- 8. HipLogic can run on most phones shipping today HipLogic Inc. Confidential & Proprietary – Do Not Distribute 8 Feature Phones Android Windows Mobile
- 9. Sophisticated Cloud Service by HipLogic HipLogic Inc. Confidential & Proprietary – Do Not Distribute 9 Media Content Provisioning and Billing Network Address Book Analytics and Reporting Location HipLogic Interface HipLogic Cloud Web Tier Services Presence Advertising Placement Social Platforms Weather Middle-tier Optimization Messaging JavaScript, AJAX, OTA Updateable Native, Device Integrated
- 10. HipLogic vs. Java ME and browser solutions 10 Web Browser No, but can multitask Depends on implementation Multi-tasking VM Yes Consistent Experience Across Devices Yes No No Yes No Yes Easy to Port Flexible / Customizable Experience Yes No No Receive Data Updates while in background Yes Not without writing native code Not all browsers HipLogic Inc. Confidential & Proprietary – Do Not Distribute
- 12. Only relevant data from a feed is downloaded
- 13. The user interface and app logic are local and do not need downloading (unlike the web)
- 14. Background data updates can happen on off-peak times, for example at night AT&T Byte download Comparison
- 17. 9 device OEMs
- 18. Portable to Feature- Phones
- 19. US HipLogic Store Content HipLogic Inc. Confidential & Proprietary – Do Not Distribute 13 Licensing deals with most every major media company Native and Java Game Developers and Aggregators Content and Internet Partners Content and Internet Pipeline Services
- 20. Summary HipLogic Drives Discovery of Content Phonetop Integration, Richer User Experience Ability to promote operator services Promotes Data Attachment on Feature Phones Operational Efficiency Rich experience with minimal Back Haul expense Cloud Services operation hosted by HipLogic Cross Platform: Open Smartphone and Feature App Store Ability to vend applications from carrier store Leverage Carrier Billing and Advertising systems Robust analytics to track user behaviors and shape more relevant offers
Notas do Editor
- HipLogic's platform was developed by key members of the innovation team at Sun that built J2ME, now deployed on approximately two billion handsetsThe team saw the limitations of JAVA and created a platform that delivers the "last mile" between operating systems and a truly next generation user experience — providing always-on, fast access and logical presentation of content and applications that are cumbersome to access through current mobile phone browsers.The HipLogic Connected Interface represents a leap beyond the browser to empower mobile consumers to effortlessly control media, information and services onthe mobile phone within a rich user experienceRather than opening up a mobile browser and navigating to check the news, the HipLogic Phonetop notifies the user automatically when updates are available. The most current newsis there in cache and displays instantly, optimized to display on the phonetopEasily installed on a mobile device, HipLogic platform provides middleware access and full interoperability between all native components of the phone, widgets, as well as native applications and HipLogic applications – through the always-on multi-tasking virtual machine platform
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