24. Review a Key page
What I like: What I suggest:
Friday, February 20, 2009
Notas do Editor
The three most important Web page elements are Calls to Action, Headlines and Photography.
In Nova Scotia, taking home memories is great, Taking home new heals is even better.... Location, emotion, Cues of shopping activity - the bags
I want to bring your attention to the small logo on this page. It’s in the top left corner and you can’t be blamed if it didn’t jump out at you. In fact, it shouldn’t. When Web sites were first being developed, most people took what they had been doing on paper and tried to reproduce their brochure online. This was a reasonable step, the Web was new and we weren’t quite sure how people would use this new technology. Thankfully, the web is much richer than letterhead permits. When you consider the design of your Web page, your logo shouldn’t be the first thought.... rather, design your layout of Image and Headline and then find a place for your logo.... Some call it Heaven, Others call it home. Which does more to build the brand of Kicking Horse Mountain Resort, the logo, or the headline and image?
This is the Home page for the PaddlingOntario Alliance. You’ll see no logo at all, the organization name is only found in small text in the paragraph. Instead inspiring images and our bold promise, Canoe and Kayak Adventures in Ontario, Liquid Medicine for the Soul take centre stage.
In Nova Scotia, taking home memories is great, Taking home new heals is even better.... Location, emotion, Cues of shopping activity - the bags
On a Well designed Web page, calls to action are obvious. Although the menus provide access to a lot of information, this Web page author is doing everything they can to engage you with calls to action set out clearly from the text.... Tell a Friend, Request a brochure/dvd, get the latest news, view our fishing trips. Each of these, a safe, no risk engagement call to action
This page clearly sets out calls to action as well. On the left hand side, the desired next actions for the potential Villa renter match the stages of the CRM ladder.... View Map - Discovery, Travel Tips - Information gathering, Send to a Friend - Engagement, Call - Check availability or make a purchase. Each step up the ladder is closer to making a purchase.
Consider buttons nearer the centre of the page.. Check Availability / Book Now. Two very different levels of engagement are represented here. Which are you more likely to click if you were interested in this $6400 vacation?
