Presentation given by Todd C. Mason, President of CU Village, on how credit unions can use the social web to better serve and communicate with their members.

1. Presented by: Todd C. Mason President, CU Village

10. How it stacks up Related products Related topics Reviews and experiences Common Bond – People That Have An Interest In The Product

12. Source: http://www.youngfreealberta.com/

14. http://www.youtube.com/watch?v=MpIOClX1jPE

15. “ Your brand is what your customers say it is” Groundswell-Li and Bernoff

18. From search using Sideline from Yahoo @ http://sideline.yahoo.com/

36. Time to get interactive….

40. Creators Critics Collectors Joiners Spectators Inactives Social Technographics classifies people according to how they use social technologies. Entire contents © 2008 Forrester Research, Inc. All Rights Reserved

41. Creators Publish a blog Publish your own Web pages Upload video you created Upload audio/music you created Write articles or stories and post them Creators make social content go. They write blogs or upload video, music, or text. Groups include people participating in at least one of the activities monthly. Entire contents © 2008 Forrester Research, Inc. All Rights Reserved

42. Creators Critics Publish a blog Publish your own Web pages Upload video you created Upload audio/music you created Write articles or stories and post them Post ratings/reviews of products/services Comment on someone else’s blog Contribute to online forums Contribute to/edit articles in a wiki Critics respond to content from others. They post reviews, comment on blogs, participate in forums, and edit wiki articles. Groups include people participating in at least one of the activities monthly. Entire contents © 2008 Forrester Research, Inc. All Rights Reserved

43. Creators Critics Collectors Publish a blog Publish your own Web pages Upload video you created Upload audio/music you created Write articles or stories and post them Post ratings/reviews of products/services Comment on someone else’s blog Contribute to online forums Contribute to/edit articles in a wiki Use RSS feeds Add “tags” to Web pages or photos “ Vote” for Web sites online Collectors organize content for themselves or others using RSS feeds, tags, and voting sites like Digg.com Groups include people participating in at least one of the activities monthly. Entire contents © 2008 Forrester Research, Inc. All Rights Reserved

44. Creators Critics Collectors Joiners Publish a blog Publish your own Web pages Upload video you created Upload audio/music you created Write articles or stories and post them Post ratings/reviews of products/services Comment on someone else’s blog Contribute to online forums Contribute to/edit articles in a wiki Use RSS feeds Add “tags” to Web pages or photos “ Vote” for Web sites online Maintain profile on a social networking site Visit social networking sites Joiners connect in social networks like MySpace and Facebook Groups include people participating in at least one of the activities monthly. Entire contents © 2008 Forrester Research, Inc. All Rights Reserved

45. Creators Critics Collectors Joiners Spectators Publish a blog Publish your own Web pages Upload video you created Upload audio/music you created Write articles or stories and post them Post ratings/reviews of products/services Comment on someone else’s blog Contribute to online forums Contribute to/edit articles in a wiki Use RSS feeds Add “tags” to Web pages or photos “ Vote” for Web sites online Maintain profile on a social networking site Visit social networking sites Read blogs Watch video from other users Listen to podcasts Read online forums Read customer ratings/reviews Spectators consumer social content including blogs, user-generated video, podcasts, forums, or reviews Groups include people participating in at least one of the activities monthly.

46. Inactives neither create nor consume social content of any kind Groups include people participating in at least one of the activities monthly. Entire contents © 2008 Forrester Research, Inc. All Rights Reserved Creators Critics Collectors Joiners Spectators Inactives Publish a blog Publish your own Web pages Upload video you created Upload audio/music you created Write articles or stories and post them Post ratings/reviews of products/services Comment on someone else’s blog Contribute to online forums Contribute to/edit articles in a wiki Use RSS feeds Add “tags” to Web pages or photos “ Vote” for Web sites online Maintain profile on a social networking site Visit social networking sites Read blogs Watch video from other users Listen to podcasts Read online forums Read customer ratings/reviews None of the above

47. Groups include people participating in at least one of the activities monthly. Taken together, these groups make up the ecosystem that forms the groundswell. Entire contents © 2008 Forrester Research, Inc. All Rights Reserved Creators Critics Collectors Joiners Spectators Inactives Publish a blog Publish your own Web pages Upload video you created Upload audio/music you created Write articles or stories and post them Post ratings/reviews of products/services Comment on someone else’s blog Contribute to online forums Contribute to/edit articles in a wiki Use RSS feeds Add “tags” to Web pages or photos “ Vote” for Web sites online Maintain profile on a social networking site Visit social networking sites Read blogs Watch video from other users Listen to podcasts Read online forums Read customer ratings/reviews None of the above

48. Data from Forrester Research Technographics® surveys, 2008. For further details on the Social Technographics profile, see groundswell.forrester.com.

53. Credit Union Objectives Member Objectives Provide new products and services that members want Be part of building a better credit union to meet their present and future needs

56. Objectives Strategies Provide new products and services that members want Ask the question “What would I do if I were a credit union?”

59. Technology Purpose Why Twitter Quick updates Provide nuggets on the future of personal finance, product and service improvements and personal finance tips Blogger Thought leadership Provide personal finance guidance Flickr Share photo From community event Facebook Scrape book Share thoughts, photos and videos from community events, testimonial LinkedIn Directory Listing Presence for your credit union in a business and professional community

67. [email_address] 800-262-6285, ext 262 CUVillage.BlogSpot.com www.Twitter.com/CUVillage www.CU-Village.com