6. 3. Teach how to âBuildâ or âBuyâ âRev. Genâ websites
$4997
7. 3. Teach how to âBuildâ or âBuyâ âRev. Genâ websites
$4997
8. 160,000,000 + views 2014
85,000+ / Day
HAVE to SucceedâŠ
Contractually âGuaranteeâ 15% - 22%
600+ Revenue Generating Websites
Where Todayâs Info Comes From / No Theory âŠ..
11. First client 1992
23 years later, an âOver-Nightâ Success
600+ Revenue Generating Websites
Viewed 160,000,000+ each yr.
Growth Rate ,000 views each day
50-50 split on Millions in Revenue / yr.
14. Quick Story - The âAttorneyâ:
Great Product
True Time Saver
2500 Emails to Attyâs â 0 response
Should I sue the email company?
Nobody is Willing to beâŠ
YOUR FIRST CUSTOMER
Is there evidence I might be your FIRST?
15. Copyright 2014 - All Rights Reserved Todayâs Growth Consultant
Guerrilla Marketing Today Chapter 1
Your Online Credibility
Often Determines Your
Over-All IncomeâŠ
First Sentence of âGuerrilla Marketing Todayâ
-Ken Courtright
17. Copyright 2014 - All Rights Reserved Todayâs Growth Consultantc
What if you could achieve
Same Results
Without paying for it?
Letâs dig in
18. If you looked more trustworthy, Would you
be able to do more business?
Copyright 2014 - All Rights Reserved Todayâs Growth Consultantc
Do people JUDGE other people?
â3 Secondsâ â We are Judged & Convicted
19. Copyright 2014 - All Rights Reserved Todayâs Growth Consultantc
So⊠Lets put this to the test?
Which of these financial advisors did
76% of people trust with their money?
20. Copyright 2014 - All Rights Reserved Todayâs Growth Consultant
If everyone judged these two menâŠ
⊠Is EVERYONE judging your
Website and Business?
21. Copyright 2014 - All Rights Reserved Todayâs Growth Consultantc
Most Websites TodayâŠ
âŠa bit under dressed
22. Copyright 2014 - All Rights Reserved Todayâs Growth Consultantc
HOW DO WE KNOW??
Fact: Put the right S.U.I.T. on your websiteâŠ
âŠRevenue WILL Follow
You arenât so special that the following
methods wonât work for you
Best Part of my talkâŠ
23. Copyright 2014 - All Rights Reserved Todayâs Growth Consultantc
Auth. Site â 50/50 $
May 1992
Rev. Gen â 50/50 $
Nov 2011
2 Unique Companies:
600+ Revenue Generating Websites
Guarantee 15% - 23% into perpetuity
24. Copyright 2014 - All Rights Reserved Todayâs Growth Consultantc
Had a hunch⊠âSocial Proofâ
Letâs test hunch
Some of 600 made MORE $$
2013 Personal Goal:
Why do some make more $$?
25. Closer look at âSOCIAL PROOFâ
âSocial Proofâ asksâŠ
What do our potential clients
NEED To See
to BUY from us?
27. Power of âSocial Proofâ
We are Followers first,
Leaders ONLY when have to
A âGroupâ CANâT be wrong
There is Safety in a Tribe
Sell your Audience to your Audience
Fear of LossâŠâDisplay your Resumeâ
Perception is Reality
Comedian in a Suit
Put your âSuitâ on
The Media is your âSuitâ
GIVE them someone to Follow
âProve you have clientsâ â ProBono!
4 Principles of website engagement
âSocial Proofâ Fact: Action Needed:
28. Our Guinea Pig SitesâŠâŠAdded ABSOLUTELY NOTHINGâŠ..Results:
1 out of 8 1 out of 3.5
29. One might sayâŠ
Thatâs great for Ken, heâs got 52 Writers,
Designers, Programmers, DevelopersâŠ
âŠWhat the heck can âlittle old meâ do?
Letâs look at what we actually didâŠ
30. * Recommends Endorsements
* Testimonials
* Local Media
* Commercial Media
2. Suit Coat
*(haro)
1. GLFT Shirt
Google +
Linkedin
Facebook (fan page)
Twitter
Positions âPresenceâ on
4 of 10 Largest !!
Ps. YouTube a 12 yr. old
31. Is there anything on this page
âlittle old youâ CANâT do?
* Recommends Endorsements
* Testimonials
* Local Media
* Commercial Media
Google +
Linkedin
Facebook (fan page)
Twitter
*(haro)
--Even a ComedianâŠPositions âPresenceâ on
4 of 10 Largest !!
Ps. YouTube a 12 yr. old
For some, this just made you 1MM+, EASY!!
32. Suffocating Thought
Recently evidence provesâŠ
Being the âBestâ
is no longer a differentiator.
Why?
Because YOU are saying it
Itâs only true if the WORLD sayâs it so !!
-Social Proof
33. For Revenue Generating PurposesâŠ
Trust Trumps EVERYTHING
B.C. â 1995 Know â Like â Trust (voice = person)
1995 â Forever Trust - Know â Like â Trust (voice = pc)
Is it Better to HAVE Credibility
âor-
To APPEAR to have Credibility?
Best Business Question of our timeâŠ
34. â Can the people finding your site
Trust YOU with
THEIR MONEY? â
What Proof do you give?
Only acceptable proof is
âSocial Proofâ
35. We see Websites as Vehicles, boats actually
Do you drive out and wait?
No, you speed to the fish !!
36.
37. Job
Service Provider
Doctor
Small Business (10<)
*any Hr.=$
Rental Property
Investments
Rev. Gen. Websites
R.E.I.T.âs
Scott Tissue (love)
*only 0 Hr.=$
The Vehicle Determines the Winner, Yes or Yes?
Letâs equip your vehicle with a Fish-Finder
38. The BEST Fish-finder is a free tool from Google
Why are Fish-Finders valuable?
They show PROOF
40. This Fish-Finder HelpsâŠ
* Determine what businesses to start next
* Determine what new products to sell
* Prove what your clients want from you
* Prove where the people are searching for YOU
And
* What you should write into your website
TO MAKE MONEY!!!
61. Best Part â Google told us what to âEditorializeâ
through Google Alerts feeds !!!
62. What have we covered so farâŠ
1. How, Exactly, Google Ranks Today
2. Trust Trumps Everything â UnSeen Trust = UnFound Revenue
3. Use âGoogle Adwords Toolâ to determine:
Next piece of content
Next product to launch
Next industry to go into
What people are searching for
2. Use Google Alerts to âEditorializeâ others content
63. How many in here?
Next few slidesâŠ
âŠCheckbook to say Yes!
Switch Gears:
64. No Site? No Idea? No $$? - What and How to Build !!
How WE market and monetize â no theory
$4997
65. 18,000 Key Phrases (62)
630 Roadways (7) 17.1% - 19% - 21.3% (-)
20,000+ listeners (0)
+160,000 views / day (-23% 2 yrs.)
Teacherâs
Resume
Average Website #âs
Secret Sauce:
All of our sites
MODEL
other sites
Digital Footprints
We prove at the event,
Everyoneâs Website has a larger âModelâ to follow
66. Hear from those doing the actual work !!
How do our 600+ sites:
73. 5. Find Viral, Follow Sneezers, Replicate the Revenue !!!
74. 2.
1. We cover 10 topicsâŠWhat business to Start / How to BuildâŠ
75. Teaching + iPad Tool --- 5K is a steal / 50K is a steal
Our goal = 1000/300MM --- âSqueeze the Charminâ
5K = â X â will attend, event pricing 2K = â 3X more attendees â