Ken Courtright shares business growth techniques at Digital Footprint in Atlanta. Both Forbes and Inc. recommend Digital Footprint as a must attend, can't miss business accelerator.
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
Digital Footprint Atlanta Friday
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2. Copyright 2014 - All Rights Reserved Today’s Growth Consultant
Disclaimers:
240 W.P.M….
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8. Brag Sheet
101 employees
Rev Share on 800+ Websites
197,000,000 in Google
“P” Grows 140,000 PV’s / Day
‘13, ‘15, ‘16, soon ’17……………….
“Top 5,000 of 18,000,000”
”Because we HAVE to…”
Guarantee $$$ in Perpituity
Love to Share what we’ve Learned
11. What can ONE good nugget provide?
Fascination
H.S. Income
12. What can ONE good nugget provide?
Interviewed 300 had 15+ yrs. $
Then 20x in $$$
never dropped, how???
$
$$$
20x299/300
Face to Face
Profound Info
Nugget, NOT Education or Training
13. What can ONE good nugget expose?
• Stop lying to yourself
• Start new product
• Start new co.
• Sell current co.
• Try new marketing
• Add multiple revenue streams
• Re-Think Everything
14. What can ONE good nugget expose?
• What industry actually in – story
• Are or Are not Living Your Brand
17. The U.S. is built on companies that exploded
because ONE ingredient, ONE small nugget,
was added to someone’s business.
Greg, quick story,
what was nugget
of info the man received?
18. Last Event, 15 Presenters…
New iPad to Winner:
How many replicatable
Nuggets will drop
from this stage?
118,145 & 178
This weekend?
19. My Goal this weekend…
…Drop some doozies!!!
Small
Medium
Large
20. Let’s Start w/ Nuggets for ALL size Co’s
Small
Medium
Large
21. 6 Free Marketing Methods:
1. That That is Rewarded...
…Will Be Repeated
$135,000,000,000.00
22. Spend some time here…
1. TTIR…WBR stands on the platform…
…“Post Paid Advertising”
“Hope & Pray” vs. ”Post Pay”
23. Radio, TV, Newspaper, Direct Mail…
Hope and Pray
Amway – Mary Kay – Tupperware
18 Billion
Amazon – Etsy – Share.A.Sale
180 Billion
Post-Pay… 60 pause...Write two!!
24. 6 Free Marketing Methods:
1. That That is Rewarded...
…Will Be Repeated
Post-Pay Advertising Costs $0
25. 6 Free Marketing Methods:
2. Move the ”Serve” line
USPS vs UPS
Zappos
27. C 3 Movies
Question: Who Else is Going After the same Traffic?
Answer: Louie’s Pizza
Goal: More Traffic / Revenue into our Video Store
Pause: Write 2 Businesses or Websites You Can Cross-Promote With…
Louies
Who is Already Marketing to Your Exact Same Audience? - 60 Seconds
“Find Your Louie”
28. 6 Free Marketing Methods:
Quick Review
1. TTIR…WBR, PostPay vs. PrePay
2. ”Serve Line” Super Duper Service
3. Find Your Louie
Dr. - Dentist
Mortgage – Insurance
Carpet Cleaner – Duct Cleaner
…take 90 seconds, name 2 Biz’s
31. 6 Free Marketing Methods:
6. Founder Hustle Speaking:
St. Francis, Depaul & Loyola
Peak Potential
CeoSpace, MakeYourMark
Our Events
EO in Dubai and More
32. 6 Free Marketing Methods:
Quick Review
1. TTIR…WBR, PostPay vs. PrePay
2. ”Serve Line” Super Duper Service
3. Find Your Louie, Partner Already
4. Founder Hustle Physical
5. Founder Hustle Digital
6. Founder Hustle Speaking
Get
Done,
Do 1000
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34. FB
Blog
Family
Newsletter
Podcasts
Twitter
LinkedIn
Prior Jobs
FB
Radio Show
1 to 1 growth
2% chance of
Success
50 – 10,000+
@ 1/50
100% chance
of Success
1,000+ = 20 clients 1,000+
Rule of 2% - 1/50 chance
Yellow Pages
= 20 Clients
w/ right endorsement
Why
Would He?
New Goal This Week…How Many Followings Can You Share?
35. Rev. Gen. Sites are
finally treated like
an Asset Class:
Approved by:
36. 5 Reasons We Fail: 185
1. Underestimate “Can Do”
Overestimate “Will Do”
Which is more dangerous?
30 – Which are you doing?
37. 5 Reasons We Fail:
1. Underestimate “Can Do”
What Works for me…
Verticals of Encouragement
38. 5 Reasons We Fail:
1. Overestimate “Will Do”
Set commits on ½ what “Will Do”
Accept “Actually Won’t Get
To It Tomorrow”
39. 5 Reasons We Fail:
Tony Robbins- 5 Presidents
Manage 2 Biz
One in
One becoming
2. Don’t Buy: “Law of Entropy”
40. 2. Don’t Buy: “Law of Entropy”
439 of 1955’s Fortune 500
5 Reasons We Fail:
Didn’t change:
Main Product. - or -
How the product was marketed
41. 3. Don’t stack S-Curves
2nd Book
5 Reasons We Fail:
“The Story”
43. Market
Model
Management
Money
Messaging
“Money is a magnet
to two things…
History & True Value”
(biz plan) – (Value Vacuum)
Groupon/Uber
Your “Message” is
NOT “Messaging”,
Messaging needs
a budget, it is a
“Division” not a tactic
44. 5 Reasons We Fail:
5. No Written / Stated Goals
…definition of a successful mtg
is the booking of another mtg!
*not written = not real (afraid)
*not stated = not ”bought” (u or team)
*not measured = not hitting
45. 5 Reasons We Fail:
5. No Written / Stated Goals
91 Days with
Steve’s call
2 paths:
One forced 100% success in 90 days
One allowed 50% success in 730 days
46. 5 Reasons We Fail:
5. No Written / Stated Goals
Stating Goals:
*Did and why, going to do and why, See you next week…
Visiting Goals Proves:
We Do underestimate “Can Do”
+ shows evidence that we
Overestimate what we “Will Do”
47. 5 Reasons We Fail: 1 Awful / 10 Fantastic
1. Underestimate “Can Do” _____
Overestimate “Will Do” _____
2. Don’t Buy “Law of Entropy” _____
3. Don’t stack S-Curves _____
4. Don’t understand
“Money or Messaging” _____
5. No Written / Stated Goals _____
56. Nugget #5, Sell & Prove
** What you learn, when you HAVE TO
Guarantee 12% - 22% to SP’s...
Sample
www.incomestore.com
Sample
www.incomestore.com/learn
Landing Page = Sell Website – Prove