3. Begin with the end in mind …
Planning Implementa,on
Establish and evaluate end‐user Obtain and maintain operaIng buy‐
requirements in, support and dialogue
Assess your processes across Rank your key business benefits and
funcIons and handoffs measure progress openly
Model both current (operaIonal) Plan for early wins, ideally spread
and future (strategic) benefits across mulIple funcIons
Solicit senior‐level support for Exploit the value of prototyping
sustained change
Capture and share deep editorial
Determine the point at which you knowledge
want to “start” with XML
Foster and communicate objecIve
measurements
Capitalize on the value of new,
downstream uses
4. Commit to sustained change …
Planning Implementa,on
Establish and evaluate end‐user Obtain and maintain operaIng buy‐
requirements in, support and dialogue
Assess your processes across Rank your key business benefits and
funcIons and handoffs measure progress openly
Model both current (operaIonal) Plan for early wins, ideally spread
and future (strategic) benefits across mulIple funcIons
Solicit senior‐level support for Exploit the value of prototyping
sustained change
Capture and share deep editorial
Determine the point at which you knowledge
want to “start” with XML
Foster and communicate objecIve
measurements
Capitalize on the value of new,
downstream uses
5. It’s not (just) about XML …
Planning Implementa,on
Establish and evaluate end‐user Obtain and maintain operaIng buy‐
requirements in, support and dialogue
Assess your processes across Rank your key business benefits and
funcIons and handoffs measure progress openly
Model both current (operaIonal) Plan for early wins, ideally spread
and future (strategic) benefits across mulIple funcIons
Solicit senior‐level support for Exploit the value of prototyping
sustained change
Capture and share deep editorial
Determine the point at which you knowledge
want to “start” with XML
Foster and communicate objecIve
measurements
Capitalize on the value of new,
downstream uses