The document discusses smart "semantic" media, which uses semantic web technologies to allow computers to understand rich web content. It works by connecting content based on conceptual relationships defined in ontologies, using standards like XML, RDF, and OWL. The document recommends ways to prepare for semantic media, such as using XML widely, learning about ontologies, starting with microformats, and experimenting with semantic technologies.

1. 1. Why we need Smart “Semantic” Media
2. What it is and how it works
3. How to prepare for it

2. The Internet
Paddling in the
shallows of
knowledge?

3. Computers don’t understand

4. Rich content =
(*$%

5. Imagine if…

6. Making the web query-friendly

7. Smart Media = Media for
Semantic Web

8. How it
Works!

9. 1. Semantic Web
(Scary Stuff)

10. Connections
based on being about
the same thing

11. Ontology – explicit and formal
specification of conceptualization