How Open Does “Open” Need To Be, In The Universe Of Free Presentation

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Presented at the 2008 O'Reilly Tools of Change for Publishing Conference (www.toccon.com)

Tecnologia Negócios

How Open does “Open” Need to Be In the Universe of Free? Michael Jensen [email_address] TOC 2008

Nothing to sell ,[object Object],[object Object],[object Object],[object Object],[object Object]

Books, not journals, not reference ,[object Object],[object Object],[object Object],[object Object]

National Academies Press ,[object Object],[object Object],[object Object]

Katrina and NOLA ,[object Object],[object Object],[object Object],[object Object],[object Object]

Science, Evolution, and Creationism ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Online habits (2.0) ,[object Object],[object Object],[object Object],[object Object],[object Object]

New competition/discovery models in the world of "free" ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Preconditions for online promotion ,[object Object],[object Object],[object Object],[object Object],[object Object]

www.nap.edu – our experience ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Formats for Open that matter ,[object Object],[object Object],[object Object]

What are you trying to accomplish? ,[object Object],[object Object],[object Object],[object Object],[object Object]

Promotion: being found and mattering ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Goal: Increase sales ,[object Object],[object Object],[object Object]

Why do people buy a book? ,[object Object],[object Object],[object Object],[object Object],[object Object]

Reading process online ,[object Object],[object Object],[object Object],[object Object],[object Object]

Content type matters ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Long-form Books: what to sell ,[object Object],[object Object],[object Object]

Long-form Books: What to give ,[object Object],[object Object],[object Object]

What to do with open/free ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

NAP’s lessons learned ,[object Object],[object Object],[object Object],[object Object],[object Object]

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