Presented at the 2008 O'Reilly Tools of Change for Publishing Conference (www.toccon.com)

1. From buyers of books to a
community of readers
Gavin Bell
O’Reilly TOC2008
1
Hello I’m Gavin Bell, I work for the Nature Publishing Group and I design social software for
them.
Today, I’m going to talk about readers, why I think they are important and how to bring them
closer to you as a publisher,
This is based on work we’ve been doing at Nature, work I did at the BBC and current trends
on the web.
I’m a psychologist by background and as such I care about how people relate to information.
As publishers you sell information, but I think there are better ways of getting people like me,
“your keener reader” to develop a stronger relationship with you as a publisher.
So I guess I’m presenting as a we