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DRM, Digital Content, And The Consumer Experience Lessons Learned From The Music Industry Presentation 1
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DRM, Digital Content, And The Consumer Experience Lessons Learned From The Music Industry Presentation 1
1.
DRM, Digital Content,
and the Consumer Experience Lessons Learned from the Music Industry By Kirk Biglione kirkb@medialoper.com
2.
The future of
all media is digital
3.
Many media companies have
resisted the transition
4.
They fear piracy
and changing business models
5.
Everyone says the
same thing
6.
“We don’t want
to make the same mistakes the music industry made”
7.
But what were
those mistakes?
8.
First, some history
9.
Not long ago
things weren’t so bad
10.
Consumers loved CDs
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