1. Chloe Shaw
Chloe is a 20 year old singer
songwriter. Her style is an indi,
pop & folk fusion. She plays the
guitar and has no problem
playing on stage and singing
live.

2. How the artists image will be constructed
Sophisticated yet Sassy, so this appeals to her target audience
which is more mature in taste
Fashionable = Role model for audience
Rustic
A mix of modern and old school class
Bohemian with a mix of American folk style

3. What other “gimmicks” and PR stunts do you have in mind?
- Within the first week of sales for her new album, the album packaging will smell
of sweets
- You will get a free collectors edition poster
- One lucky customer will get a signed CD out of all the albums
-To get her noticed, PR stunts are needed such as:
Free hand out of her new album at HMV for the first 100 people
Leaked sex tape, sex images
Perform gigs at various venues, clubs
Outrageous clothes
Different videos compared to other artists to make her different

4. Initial Gig venues/music outlets –
how will you get their music heard?
RADIO
TV PROGRAMES
GUEST APPARENCES
GIGS
TOURS
FEATURE WITH VARIOUS
ARTISTS
YOUTUBE
MYSPACE
FACEBOOK
OFFICIAL WEBSITE
CLUBS

5. Any alliances suggest or already forged
how will these be exploited
Photographers – Worked in modeling
Makeup and hair artists
Models, dancers, actors and singers
Directors
Editors
Stylists

6. How do you propose to get the press involved ?
CD signings at stores
Press stunts
Go to public events
Interviews
TV appearances

7. Target audience
aged 16 +
Mature attitude

8. How will the merchandising work?