Brick, Click, Social & Mobile
•Transferir como PPTX, PDF•
1 gostou•1,436 visualizações
Key trends in consumer retail behaviour and a framework how to address them. What is happening at the intersection of in-store, ecommerce, mobile and social? 3 cyber consumer features - Connected, Tribal and In a Rush, 5 pains - physical blindness, information overload, choice overload, being part of the tribe and friction burns. 5 balms - tangibility, relevance, filters, tribal channels and frictionless user experiences. Talk given at Cogent Elliott in Birmingham.
Recomendados
Mais conteúdo relacionado
Mais de Toby Beresford
Mais de Toby Beresford (20)
Último
Último (20)
Brick, Click, Social & Mobile
- 1. BRICK, CLICK, SOC IAL & MOBILE THE RISE OF THE CYBER CONSUMER Toby Beresford @tobyberesford Sep 26th 2013 Cogent Elliott
- 2. LOOK CLOSELY AT THIS SHOPPER
- 4. WE ARE ALL CYBERMEN NOW
- 6. CYBER CONSUMERS GO SHOPPING WITH All the world’s information All the world’s news All the world’s shops All their friends
- 8. TOMORROW MEDIATED BY WEARABLE TECH
- 9. TRADING WITH CYBER MEN SO WHAT DO WE DO ABOUT IT?
- 10. CYBER FEATURES WHAT ARE THEY LIKE?
- 11. CONNECTED
- 12. TRIBAL
- 13. IN A RUSH
- 14. CYBER PAINS CYBER PEOPLE HAVE ISSUES TOO
- 16. CHOICE OVERLOAD
- 17. FRICTION BURNS
- 19. KEEPING IN WITH THE TRIBE
- 20. BE MORE CYBER
- 21. BE LIKE THEM CYBER SHOPPER Product spec In-store price Market price comparison Expert advice and reviews Social feedback Latest news CYBER STORE STAFF??? Product Spec In-store price …. … …
- 23. TALK IN THEIR CHANNELS What I cyber think Facebook Feed Mobile & SMS Apps Blogs Online Communities Other social media channels TV & Film Above the line advertising Direct advertising Google Youtube Shop Window
- 24. SPEND ON THEM In the US Digital Marketing averages 2.5% of revenue (Gartner 2013) P&G now allocates 35% of marketing spend to digital (AdAge) Most retailers think 30-40% is the ceiling for ecommerce. (JDA.com) It currently stands at around 11%. M-commerce conversion rates jumped from 1.27% to 2.03% in the year to June 2013 (internetretailing.net)
- 25. GRAB THEIR HOME SCREEN
- 26. CYBER BALM SOLVING THE PAINS OF THE CYBER CONSUMER
- 27. BE RELEVANT INFORMATION OVERLOAD BALM
- 29. PERMISSION GRANTED! ALLOW PUSH NOTIFICATIONS
- 30. GEO TARGET ADS
- 32. CONTEXT + PUSH + GEO + OFFER
- 34. DATA DRIVEN
- 35. FILTER FOR VICTORY CHOICE OVERLOAD BALM
- 36. REVIEW FILTER
- 38. EXPERT FILTER
- 39. BLOGGER FILTER
- 40. FRIEND FILTER
- 41. Q&A FILTER
- 42. PRICE FILTER
- 46. TRUST SHORTCUTS
- 47. BUNDLES OF JOY
- 49. I KNOW IT’S URGENT!
- 51. POP UP STORES
- 52. LIVE EXPERIENCE
- 56. A LITTLE ADDED VALUE GOES A LONG WAY
- 57. BEING PART OF THE TRIBE BELONGING BALM
- 59. TRIBAL CHANNELS ON TUMBLR From terriblerealestateagentphotos.tumblr.com
- 61. TRIBAL TAG FOR THE #WIN
- 62. TAG DRIVEN APPS
- 63. MOBILE LOYALTY
- 64. SOCIAL LOYALTY
- 65. GAMIFIED LOYALTY
Notas do Editor
- Is this the best cream?Is this the best price?Ask friends Should I buy this?
- Our choices define our tribe
- Too much information is difficult to process it needs to be provide in CONTEXT
- With all this technology we have reliability problems
- It’s hard buying stuff online especially when you don’t the size
- More friends increased breadth of product / lifestyle role modelsFacebook drives peer pressure in a post local world
- Do our staff have access to the same internet that our shoppers do
- We control less than what we influence
- Same issues, different priorities – TV & Film is still important but not as important.
- Own the real estate
- If I’m going to fight a bigger monster, I’ll need a better shield
- Text message offering me 10% off at Dixons retail in Galaxy
- Haven Lakeland versus the other placeHow just a couple of Google reviews trumped a slick websites
- In retail finance money saving expert is the go to place.
- Mobile quick Q&A? MMS a photo to friends – texting photo of shoes to wifeMyShopanion
- Think of an interesting question on quoraQ&A
- 1 800 flowers based on facebook credit check – two clicks Affirm
- 85% of easyjet mobile purchases for next day
- Internet retailers open pop up stores
- Consumer’s have unlimited information in the palm of their hands. This changes the way they buy.
- Look at GLimpse
- Storiesmatter – they help us connect with the products
- We can always bring it back to the storeGlasses Direct – got my PD Jeff Banks who he. Now I’m hestonblumenthals. Little tightening
- Stipple lets you tag photos
- NOW! - What’s happening now based on instagram near you, schenergle
- Check tamara’s o2 prioirtyprezzie