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"Culture eats strategy for breakfast"

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This is my presentation for a large FMCG company where I talked about the power of culture in a world of hypercompetition and non-stop change. They title, attributed to Peter Drucker, was given to me as the starting point. The presentation discusses two important forces that can either work in favour for you, or against you when building a strong company culture.

"Culture eats strategy for breakfast"

  1. Copyright © 2015 Wonder Group. wonderagency.com “CULTURE EATS STRATEGY FOR BREAKFAST” TOBIAS DAHLBERG |   WONDER AGENCY WWW.WONDERAGENCY.COM HOW TO BUILD A CULTURE OF INNOVATION IN A WORLD OF NON-STOP CHANGE.
  2. COPYRIGHT © 2015 WONDER GROUP. WONDERAGENCY.COM IT’S THE END OF THE WORLD AS WE KNOW IT.
  3. Copyright © 2015 Wonder Group. wonderagency.com WELCOMETOAWORLDOFUNPRECEDENTEDSPEEDOFCHANGE. THE AGE OF FLUX
  4. Copyright © 2015 Wonder Group. wonderagency.com TOOMANYOFFERINGS,CHANNELS,MESSAGES. CLUTTER
  5. Copyright © 2015 Wonder Group. wonderagency.com HYPERCOMPETITION
  6. Copyright © 2015 Wonder Group. wonderagency.com CREATIVE DESTRUCTION
  7. Copyright © 2015 Wonder Group. wonderagency.com IS THIS THE END OF SUSTAINABLE COMPETITIVE 
 ADVANTAGE?
  8. COPYRIGHT © 2015 WONDER GROUP. WONDERAGENCY.COM IMPLICATIONS?
  9. Copyright © 2015 Wonder Group. wonderagency.com UNPREDICTABILITY AND UNCERTAINTY
  10. Copyright © 2015 Wonder Group. wonderagency.com NO ONE IS SAFE. SAFE IS THE NEW RISKY.
  11. THEOLDINDUSTRIAL PLATFORMISCOLLAPSING. THE OLD BARRIERS TO COMPETITION ARE DISAPPEARING.
  12. COPYRIGHT © 2015 WONDER GROUP. WONDERAGENCY.COM IN A TIME OF RAPID CHANGE, SUCCESS FAVOURS THOSE WHO MAKE BIG LEAPS IN IMAGINATION, COURAGE AND EFFORT. MARTYNEUMEIER
  13. Copyright © 2015 Wonder Group. wonderagency.com TODAY,ALMOST ANYTHINGCANBE COPIEDQUICKLY. EXCEPTORIGINALITY. ”Don’t play what’s there.
 Play what’s not there.”
 Miles Davis
  14. Copyright © 2015 Wonder Group. wonderagency.com THE ONLY OPTION IS TO BE REMARKABLE. NOMA’S POP-UP RESTAURANT IN TOKYO HAD 60.000 PEOPLE QUEUING FOR A CHANCE TO SPEND 400 EUROS FOR A MENU.
  15. Copyright © 2015 Wonder Group. wonderagency.com "It is not the strongest of the species that survives; nor the most intelligent that survives. It is the one that is most adaptable to change." CHARLES DARWIN
  16. COPYRIGHT © 2015 WONDER GROUP. WONDERAGENCY.COM Q: HOW DO YOU THRIVE IN THE AGE OF FLUX?
  17. COPYRIGHT © 2015 WONDER GROUP. WONDERAGENCY.COM A: CULTURE
  18. COPYRIGHT © 2015 WONDER GROUP. WONDERAGENCY.COM WHAT IS CULTURE?
  19. Copyright © 2015 Wonder Group. wonderagency.com CULTURE IS VALUES.
  20. Copyright © 2015 Wonder Group. wonderagency.com CULTURE IS IDEOLOGY.
  21. Copyright © 2015 Wonder Group. wonderagency.com CULTURE IS CONVICTION.
  22. Copyright © 2015 Wonder Group. wonderagency.com CULTURE IS IDENTITY
  23. Copyright © 2015 Wonder Group. wonderagency.com CULTURE IS TRADITION.
  24. Copyright © 2015 Wonder Group. wonderagency.com CULTURE IS BELIEF.
  25. Copyright © 2015 Wonder Group. wonderagency.com CULTURE IS GROUP HABIT
  26. Copyright © 2015 Wonder Group. wonderagency.com CULTURE RESIDES IN THE HEARTS AND MINDS OF PEOPLE.
  27. COPYRIGHT © 2015 WONDER GROUP. WONDERAGENCY.COM EFFECTS OF CULTURE
  28. Copyright © 2015 Wonder Group. wonderagency.com CULTURE EITHER DRIVES OR DRAINES PEOPLE’S ENERGY AND MOTIVATION.
  29. Copyright © 2015 Wonder Group. wonderagency.com CULTURE IS THE ENVIRONMENT IN WHICH YOUR STRATEGY AND BRAND THRIVES, OR DIES.
  30. Copyright © 2015 Wonder Group. wonderagency.com CULTURE MAKES STRATEGY REAL.
  31. Copyright © 2015 Wonder Group. wonderagency.com CULTURE DRIVES UNITY.
  32. Copyright © 2015 Wonder Group. wonderagency.com CULTURE ATTRACTS TALENT.
  33. Copyright © 2015 Wonder Group. wonderagency.com “CULTURE ISN’T JUST ONE ASPECT OF THE GAME, IT IS THE GAME”
 Lou Gerstner former turnaround CEO at IBM
  34. Copyright © 2014 Wonder Agency www.wonderagency.com “LET’S FIX THE NUMBERS FIRST AND WORRY ABOUT CULTURE LATER”
  35. Copyright © 2015 Wonder Group. wonderagency.com WHY CULTURE IS KING
  36. Copyright © 2015 Wonder Group. wonderagency.com STRATEGY IS INTENTION. CULTURE IS HABIT.
  37. COPYRIGHT © 2015 WONDER GROUP. WONDERAGENCY.COM GETTING CULTURE RIGHTHOW TO FORM NEW EMPOWERING BEHAVIOURS AND HABITS
  38. COPYRIGHT © 2015 WONDER GROUP. WONDERAGENCY.COM TWO CRITICAL COMPONENTS OF CULTURE.
  39. COPYRIGHT © 2015 WONDER GROUP. WONDERAGENCY.COM 1. MOTIVATION
  40. COPYRIGHT © 2014 WONDER GROUP. WONDERHELSINKI.COM “MOTIVATION IS THE MOST SIGNIFICANT PREDICTOR OF SUCCESS” DR. ANDERS ERICSSON
  41. Copyright © 2015 Wonder Group. wonderagency.com THE MOTIVATIONAL FORCE OF EMPLOYERS.
  42. COPYRIGHT © 2015 WONDER GROUP. WONDERAGENCY.COM VS.
  43. Copyright © 2015 Wonder Group. wonderagency.com THE MOTIVATION OF EMPLOYEES.
  44. Copyright © 2015 Wonder Group. wonderagency.com OLD IDEAS AND DOGMAS STILL PREVAIL. TAYLORISM AND SCIENTIFIC MANAGEMENT
  45. Copyright © 2015 Wonder Group. wonderagency.com THE MECHANISTIC VIEW OF HUMANITY. ARE WE STILL COGS IN A MACHINE? REF: KIM KORN & JOE PINE
  46. Copyright © 2015 Wonder Group. wonderagency.com PEOPLE ARE NOT MACHINES, AND COMPANIES ARE NOT MECHANISMS!
  47. Copyright © 2015 Wonder Group. wonderagency.com WE ARE BREATHING, LAUGHING, CRYING, LOVING, FEARING, CARING CREATURES DRIVEN BY EMOTION.
  48. Copyright © 2015 Wonder Group. wonderagency.com WE ARE BREATHING, LAUGHING, CRYING, LOVING, FEARING, CARING CREATURES DRIVEN BY EMOTION. ANOTHER PERSPECTIVE
  49. COPYRIGHT © 2014 WONDER GROUP. WONDERHELSINKI.COM
  50. COPYRIGHT © 2014 WONDER GROUP. WONDERHELSINKI.COM THE HOLISTIC VIEW OF HUMANITY. RECOGNISING PEOPLE FOR THEIR TRUE POTENTIAL AND TALENT. JONATHAN ANTOINE
  51. Copyright © 2015 Wonder Group. wonderagency.com IMAGINE IF EVERYONE PUT THEIR HEART AND SOUL INTO THEIR WORK? MOTIVATION IS THE GREATEST FORCE OF HUMAN PERFORMANCE. REF: DR. ERICSSON
  52. Copyright © 2015 Wonder Group. wonderagency.com EUDAIMONIA HUMAN FLOURISHING, THE JOYFUL FULFILLMENT OF ONE’S POTENTIAL. 
 
 WHEN EUDAMONIA STOPS, PRODUCTIVITY STALLS.
  53. Copyright © 2015 Wonder Group. wonderagency.com “You cannot predict the outcome of human development. All you can do is like a farmer create the conditions under which it will begin to flourish.” SIR KEN ROBINSON
  54. Copyright © 2015 Wonder Group. wonderagency.com WE WANT TO BE FULFILLED. SELF-ACTUALISATION MEANS REALISING ONE’S POTENTIAL, SEEKING PERSONAL GROWTH, LEARNING AND CREATING. ABRAHAM MASLOW
  55. Copyright © 2015 Wonder Group. wonderagency.com PURPOSE AUTONOMY MASTERY WHAT DRIVES US? REF: DANIEL PINK
  56. Copyright © 2014 Wonder Group. wonderagency.com REF: WONDER AGENCY
  57. COPYRIGHT © 2015 WONDER GROUP. WONDERAGENCY.COM STRATEGY CULTURE EMBRACE A HOLISTIC VIEW OF HUMANITY AND PROVIDE A CULTURE WHERE PEOPLE FLOURISH. PLAY TO NATURAL STRENGTHS AND ASSUME RESPONSIBILITY FOR SELF-MOTIVATION.
  58. Copyright © 2015 Wonder Group. wonderagency.com YOUR JOB AS A MANAGER IS TO ENSURE THAT EVERYONE IS PLAYING TO THEIR CREATIVE POTENTIAL AND FEEL THAT THEIR CONTRIBUTION IS VALUED.
  59. COPYRIGHT © 2015 WONDER GROUP. WONDERAGENCY.COM 2. INNOVATION
  60. “THE PURPOSE OF A BUSINESS IS TO CREATE A CUSTOMER” PETERDRUCKER ABUSINESSISESSENTIALLYABOUTCREATINGVALUEFORCUSTOMERS
  61. COPYRIGHT © 2015 WONDER GROUP. WONDERAGENCY.COM THE PARADOX OF INNOVATION.
  62. COPYRIGHT © 2015 WONDER GROUP. WONDERAGENCY.COM EXPLORING EXPLORING EXPLOITING INNOVATION INVOLVES ENGAGING IN TWO TYPES OF (CONFLICTING) ACTIVITIES.
  63. Copyright © 2015 Wonder Group. wonderagency.com EXPLORING FOR NEW KNOWLEDGE THE INVENTION OF BUSINESS REF: JAMES G. MARCH
  64. Copyright © 2015 Wonder Group. wonderagency.com EXPLOITING EXISTING KNOWLEDGE THE ADMINISTRATION OF BUSINESS REF: JAMES G. MARCH
  65. Copyright © 2015 Wonder Group. wonderagency.com COMPANIES TYPICALLY START OUT AS GREAT EXPLORERS… YEAR 1
  66. Copyright © 2015 Wonder Group. wonderagency.com …BUT AS YEARS GO BY THEY GET STUCK EXPLOITING. YEAR 10
  67. Copyright © 2015 Wonder Group. wonderagency.com TO SUSTAIN GREATNESS YOU HAVE TO BE BALANCE THE TWO.
  68. Copyright © 2015 Wonder Group. wonderagency.com KODAK INVENTED THE DIGITAL CAMERA, BUT WENT BANKRUPT BECAUSE IT COULD NOT TRANSFORM ITSELF INTO A DIGITAL COMPANY.
  69. Copyright © 2015 Wonder Group. wonderagency.com THE PAST DOES NOT EQUAL THE FUTURE BLOCKBUSTER WENT BUST.
  70. COPYRIGHT © 2015 WONDER GROUP. WONDERAGENCY.COM EXPLORING EXPLORING EXPLOITING INVENTION THE FUTURE CREATIVITY UNCERTAINTY LONG-TERM HIGH-RISK INTUITION HYPOTHESIS ORIGINALITY ADMINISTRATION THE PAST DISCIPLINE PREDICTABILITY SHORT-TERM LOW-RISK ANALYSIS VALIDATION MASTERY HOW DO YOU CREATE BALANCE?
  71. Copyright © 2015 Wonder Group. wonderagency.com ACCEPTAMBIGUITY. MIXANALYSISANDGUT. REF: ROGER MARTIN, CHARLES SANDERS PEIRCE. EMBRACE NEW MINDSETS CULTIVATEAGILITY. Structure organisation to enable fast movement from insight to idea, prototype and market validation. Advance knowledge through “logical leaps of faith”, i.e. testing hypotheses. No new idea can be proven in advance before the unfolding of future events.
  72. Copyright © 2015 Wonder Group. wonderagency.com KNOWING CREATING REF: ROGER MARTIN, CHARLES SANDERS PEIRCE. DOING EXPLORING EXPLOITING “WHATIS” “WHATCOULDBE” “WHATWORKS”
  73. Copyright © 2015 Wonder Group. wonderagency.comREF: ROGER MARTIN, CHARLES SANDERS PEIRCE. THE INNOVATION PROCESS “WHATIS” “WHATCOULDBE” “WHATWORKS” + + KNOWING CREATING DOING
  74. COPYRIGHT © 2015 WONDER GROUP. WONDERAGENCY.COM MINDSETS, SKILLS AND BEHAVIOURS
  75. Copyright © 2015 Wonder Group. wonderagency.com THE DESIGNERS MINDSET
  76. Copyright © 2015 Wonder Group. wonderagency.com OPENNESS CURIOSITY EMPATHY EXPERIMENTATION BUILDING LEARNING EXPLORING
  77. Copyright © 2015 Wonder Group. wonderagency.com THE ENTREPRENEURIAL MINDSET
  78. Copyright © 2015 Wonder Group. wonderagency.com PURPOSE AND MEANING OWNERSHIP CREATIVE LEADERSHIP DISCIPLINE & PERSISTANCE SENSE OF URGENCY RESULTS DRIVEN RESOURCEFULNESS DEDICATION TO EXCELLENCE CURIOSITY AND LEARNING THE ENTREPRENEURIAL MINDSET
  79. COPYRIGHT © 2015 WONDER GROUP. WONDERAGENCY.COM PUTTING IT ALL TOGETHER
  80. COPYRIGHT © 2015 WONDER GROUP. WONDERAGENCY.COM EXPLORATION EXPLOITATION STRATEGY CULTURE
 EMPLOYEES OWNERS INVENTION ADMINISTRATION CREATING HARMONY
  81. COPYRIGHT © 2015 WONDER GROUP. WONDERAGENCY.COM HOW TO KICKSTART A CULTURE OF NON-STOP INNOVATION.
  82. Copyright © 2014 Wonder Group. wonderagency.com THE FIVE BUILDING BLOCKS OF INNOVATION CULTURE PURPOSE The intent, goals and vision that provide direction, inspiration and energy. PRINCIPLES The fundamental beliefs, values, mindsets policies that provide guidance and direction. CAPABILITIES The capacity, ability and competences needed to drive desired behaviours. SYSTEMS The process, structure, roles, resources and activities needed to advance innovation efforts. METHODS The methods and tools used systematically to create desired results. REF: WONDER AGENCY
  83. Copyright © 2015 Wonder Group. wonderagency.com ENGAGEMENT EFFORT EMPOWERING MASTERING IGNITING PURPOSE PRINCIPLES CAPABILITIES SYSTEM METHODS LEARNING MEASURING REWARDING EXPANDING FORINSPIRATIONANDDIRECTION FOROPERABILITYANDAUTONOMY FORACHIEVEMENTANDIMPACT LEADING INNOVATION CULTURE REF: WONDER AGENCY
  84. COPYRIGHT © 2015 WONDER GROUP. WONDERAGENCY.COM EXAMPLES
  85. Copyright © 2015 Wonder Group. wonderagency.comwonder-agency.com
  86. COPYRIGHT © 2014 WONDER GROUP. WONDERHELSINKI.COM
  87. Copyright © 2015 Wonder Group. wonderagency.com PRINCIPLES
  88. Copyright © 2015 Wonder Group. wonderagency.com “CULTURE WINS OVER PROCESS”. “WORD TRAVELS, AND SO DOES TALENT. DELIVER A GREAT CULTURE FOR YOUR EMPLOYEES”. “PERSONAL LIFE AND PROFESSIONAL LIFE IS MERGING. STANDARDS FOR CULTURE ARE RISING.” “WE LIVE IN A WORLD OF TRANSPARENCY” “DON’T START A BUSINESS, START A CAUSE. CREATE A MOVEMENT.” METHOD PRINCIPLES
  89. Copyright © 2015 Wonder Group. wonderagency.com KEEP METHOD WEIRD. WHAT WOULD MACGYVER DO? INNOVATE, DON’T IMITATE. COLLABORATE, COLLABORATE. CARE LIKE CRAZY. METHOD VALUES
  90. Copyright © 2015 Wonder Group. wonderagency.com “HOW WILL YOU HELP KEEP METHOD WEIRD?”
  91. Copyright © 2015 Wonder Group. wonderagency.com ZAPPOS OFFERS NEWLY HIRED PEOPLE 3000 DOLLARS TO QUIT AFTER THE FIRST WEEK.
  92. Copyright © 2015 Wonder Group. wonderagency.com ATLASSIAN “SHIP-IT-DAY”
  93. Copyright © 2015 Wonder Group. wonderagency.com “USE GOOD JUDGEMENT”
  94. COPYRIGHT © 2015 WONDER GROUP. WONDERAGENCY.COM SUMMARY
  95. COPYRIGHT © 2014 WONDER GROUP. WONDERHELSINKI.COM “EVERYONEHASAPLAN,UNTILTHEY
 GETPUNCHEDINTHEFACE”.MIKETYSON
  96. Copyright © 2015 Wonder Group. wonderagency.com THIS IS YOUR LIFE. “Your work is going to fill a large part of your life. The only way to be truly satisfied is to do what you believe to be great work. And the only way to do great work is to love what you do.”
 Steve Jobs
  97. Copyright © 2015 Wonder Group. wonderagency.com “There is a new world struggling to be born. It’s a world of higher creativity, higher purpose and deeper fulfilment.”
 Marty Neumeier
  98. COPYRIGHT © 2015 WONDER GROUP. WONDERAGENCY.COM NOW IT’S YOUR TURN
  99. Copyright © 2015 Wonder Group. wonderagency.comREF: ROGER MARTIN, CHARLES SANDERS PEIRCE. 1.
 
 WHAT IS GREAT ABOUT YOUR CULTURE RIGHT NOW? 2.
 
 WHAT ASPECTS OF YOUR CULTURE MUST YOU STRENGTHEN? 3. WHAT MUST YOU DO TO STRENGTHEN THESE ASPECTS OF YOUR CULTURE?
  100. Wonder Agency Oy
 Kanavaranta 7 C 6, 4th floor 00160 Helsinki, Finland key contacts — Tobias Dahlberg managing director tobias.dahlberg@wonderagency.com T +358 50 354 0602
  101. Copyright © 2015 Wonder Group. wonderagency.com www.tobiasdahlberg.com www.wonderagency.com www.thewonderacademy.com
 Twitter: @tobiasdahlberg LinkedIn: www.linkedin.com/in/tobbedahlberg Tobias Dahlberg
 
 Founder & CEO Wonder Agency
  102. COPYRIGHT © 2015 WONDER GROUP. WONDERAGENCY.COM References and suggested reading: Marty Neumeier:
 The Designful Company
 Metaskills
 
 Kim Korn & Joe Pine: The Laws of Managing
 
 Daniel Pink:
 Drive
 
 Edward Deci & Richard Ryan:
 Intrinsic Motivation and Self-Determination in Human Behaviour
 Roger Martin: 
 The Design of Business Peter Drucker: Innovation and Entrepreneurship

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