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wonderagency.com “CULTURE EATS STRATEGY FOR BREAKFAST” TOBIAS DAHLBERG | WONDER AGENCY WWW.WONDERAGENCY.COM HOW TO BUILD A CULTURE OF INNOVATION IN A WORLD OF NON-STOP CHANGE.

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WONDERAGENCY.COM IT’S THE END OF THE WORLD AS WE KNOW IT.

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wonderagency.com WELCOMETOAWORLDOFUNPRECEDENTEDSPEEDOFCHANGE. THE AGE OF FLUX

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wonderagency.com TOOMANYOFFERINGS,CHANNELS,MESSAGES. CLUTTER

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wonderagency.com HYPERCOMPETITION

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wonderagency.com CREATIVE DESTRUCTION

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wonderagency.com IS THIS THE END OF SUSTAINABLE COMPETITIVE ADVANTAGE?

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WONDERAGENCY.COM IMPLICATIONS?

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wonderagency.com UNPREDICTABILITY AND UNCERTAINTY

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wonderagency.com NO ONE IS SAFE. SAFE IS THE NEW RISKY.

THEOLDINDUSTRIAL PLATFORMISCOLLAPSING. THE OLD BARRIERS
TO COMPETITION ARE DISAPPEARING.

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WONDERAGENCY.COM IN A TIME OF RAPID CHANGE, SUCCESS FAVOURS THOSE WHO MAKE BIG LEAPS IN IMAGINATION, COURAGE AND EFFORT. MARTYNEUMEIER

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wonderagency.com TODAY,ALMOST ANYTHINGCANBE COPIEDQUICKLY. EXCEPTORIGINALITY. ”Don’t play what’s there. Play what’s not there.” Miles Davis

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wonderagency.com THE ONLY OPTION IS TO BE REMARKABLE. NOMA’S POP-UP RESTAURANT IN TOKYO HAD 60.000 PEOPLE QUEUING FOR A CHANCE TO SPEND 400 EUROS FOR A MENU.

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wonderagency.com "It is not the strongest of the species that survives; nor the most intelligent that survives. It is the one that is most adaptable to change." CHARLES DARWIN

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WONDERAGENCY.COM Q: HOW DO YOU THRIVE IN THE AGE OF FLUX?

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WONDERAGENCY.COM A: CULTURE

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WONDERAGENCY.COM WHAT IS CULTURE?

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wonderagency.com CULTURE IS VALUES.

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wonderagency.com CULTURE IS IDEOLOGY.

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wonderagency.com CULTURE IS CONVICTION.

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wonderagency.com CULTURE IS IDENTITY

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wonderagency.com CULTURE IS TRADITION.

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wonderagency.com CULTURE IS BELIEF.

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wonderagency.com CULTURE IS GROUP HABIT

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wonderagency.com CULTURE RESIDES IN THE HEARTS AND MINDS OF PEOPLE.

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WONDERAGENCY.COM EFFECTS OF CULTURE

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wonderagency.com CULTURE EITHER DRIVES OR DRAINES PEOPLE’S ENERGY AND MOTIVATION.

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wonderagency.com CULTURE IS THE ENVIRONMENT IN WHICH YOUR STRATEGY AND BRAND THRIVES, OR DIES.

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wonderagency.com CULTURE MAKES STRATEGY REAL.

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wonderagency.com CULTURE DRIVES UNITY.

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wonderagency.com CULTURE ATTRACTS TALENT.

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wonderagency.com “CULTURE ISN’T JUST ONE ASPECT OF THE GAME, IT IS THE GAME” Lou Gerstner former turnaround CEO at IBM

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www.wonderagency.com “LET’S FIX THE NUMBERS FIRST AND WORRY ABOUT CULTURE LATER”

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wonderagency.com WHY CULTURE IS KING

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wonderagency.com STRATEGY IS INTENTION. CULTURE IS HABIT.

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WONDERAGENCY.COM GETTING CULTURE RIGHTHOW TO FORM NEW EMPOWERING BEHAVIOURS AND HABITS

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WONDERAGENCY.COM TWO CRITICAL COMPONENTS OF CULTURE.

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WONDERAGENCY.COM 1. MOTIVATION

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WONDERHELSINKI.COM “MOTIVATION IS THE MOST SIGNIFICANT PREDICTOR OF SUCCESS” DR. ANDERS ERICSSON

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wonderagency.com THE MOTIVATIONAL FORCE OF EMPLOYERS.

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WONDERAGENCY.COM VS.

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wonderagency.com THE MOTIVATION OF EMPLOYEES.

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wonderagency.com OLD IDEAS AND DOGMAS STILL PREVAIL. TAYLORISM AND SCIENTIFIC MANAGEMENT

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wonderagency.com THE MECHANISTIC VIEW OF HUMANITY. ARE WE STILL COGS IN A MACHINE? REF: KIM KORN & JOE PINE

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wonderagency.com PEOPLE ARE NOT MACHINES, AND COMPANIES ARE NOT MECHANISMS!

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wonderagency.com WE ARE BREATHING, LAUGHING, CRYING, LOVING, FEARING, CARING CREATURES DRIVEN BY EMOTION.

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wonderagency.com WE ARE BREATHING, LAUGHING, CRYING, LOVING, FEARING, CARING CREATURES DRIVEN BY EMOTION. ANOTHER PERSPECTIVE

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WONDERHELSINKI.COM

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WONDERHELSINKI.COM THE HOLISTIC VIEW OF HUMANITY. RECOGNISING PEOPLE FOR THEIR TRUE POTENTIAL AND TALENT. JONATHAN ANTOINE

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wonderagency.com IMAGINE IF EVERYONE PUT THEIR HEART AND SOUL INTO THEIR WORK? MOTIVATION IS THE GREATEST FORCE OF HUMAN PERFORMANCE. REF: DR. ERICSSON

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wonderagency.com EUDAIMONIA HUMAN FLOURISHING, THE JOYFUL FULFILLMENT OF ONE’S POTENTIAL. WHEN EUDAMONIA STOPS, PRODUCTIVITY STALLS.

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wonderagency.com “You cannot predict the outcome of human development. All you can do is like a farmer create the conditions under which it will begin to flourish.” SIR KEN ROBINSON

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wonderagency.com WE WANT TO BE FULFILLED. SELF-ACTUALISATION MEANS REALISING ONE’S POTENTIAL, SEEKING PERSONAL GROWTH, LEARNING AND CREATING. ABRAHAM MASLOW

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wonderagency.com PURPOSE AUTONOMY MASTERY WHAT DRIVES US? REF: DANIEL PINK

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wonderagency.com REF: WONDER AGENCY

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WONDERAGENCY.COM STRATEGY CULTURE EMBRACE A HOLISTIC VIEW OF HUMANITY AND PROVIDE A CULTURE WHERE PEOPLE FLOURISH. PLAY TO NATURAL STRENGTHS AND ASSUME RESPONSIBILITY FOR SELF-MOTIVATION.

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wonderagency.com YOUR JOB AS A MANAGER IS TO ENSURE THAT EVERYONE IS PLAYING TO THEIR CREATIVE POTENTIAL AND FEEL THAT THEIR CONTRIBUTION IS VALUED.

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WONDERAGENCY.COM 2. INNOVATION

“THE PURPOSE OF A BUSINESS
IS TO CREATE A CUSTOMER” PETERDRUCKER ABUSINESSISESSENTIALLYABOUTCREATINGVALUEFORCUSTOMERS

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WONDERAGENCY.COM THE PARADOX OF INNOVATION.

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WONDERAGENCY.COM EXPLORING EXPLORING EXPLOITING INNOVATION INVOLVES ENGAGING IN TWO TYPES OF (CONFLICTING) ACTIVITIES.

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wonderagency.com EXPLORING FOR NEW KNOWLEDGE THE INVENTION OF BUSINESS REF: JAMES G. MARCH

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wonderagency.com EXPLOITING EXISTING KNOWLEDGE THE ADMINISTRATION OF BUSINESS REF: JAMES G. MARCH

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wonderagency.com COMPANIES TYPICALLY START OUT AS GREAT EXPLORERS… YEAR 1

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wonderagency.com …BUT AS YEARS GO BY THEY GET STUCK EXPLOITING. YEAR 10

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wonderagency.com TO SUSTAIN GREATNESS YOU HAVE TO BE BALANCE THE TWO.

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wonderagency.com KODAK INVENTED THE DIGITAL CAMERA, BUT WENT BANKRUPT BECAUSE IT COULD NOT TRANSFORM ITSELF INTO A DIGITAL COMPANY.

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wonderagency.com THE PAST DOES NOT EQUAL THE FUTURE BLOCKBUSTER WENT BUST.

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WONDERAGENCY.COM EXPLORING EXPLORING EXPLOITING INVENTION THE FUTURE CREATIVITY UNCERTAINTY LONG-TERM HIGH-RISK INTUITION HYPOTHESIS ORIGINALITY ADMINISTRATION THE PAST DISCIPLINE PREDICTABILITY SHORT-TERM LOW-RISK ANALYSIS VALIDATION MASTERY HOW DO YOU CREATE BALANCE?

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wonderagency.com ACCEPTAMBIGUITY. MIXANALYSISANDGUT. REF: ROGER MARTIN, CHARLES SANDERS PEIRCE. EMBRACE NEW MINDSETS CULTIVATEAGILITY. Structure organisation to enable fast movement from insight to idea, prototype and market validation. Advance knowledge through “logical leaps of faith”, i.e. testing hypotheses. No new idea can be proven in advance before the unfolding of future events.

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wonderagency.com KNOWING CREATING REF: ROGER MARTIN, CHARLES SANDERS PEIRCE. DOING EXPLORING EXPLOITING “WHATIS” “WHATCOULDBE” “WHATWORKS”

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wonderagency.comREF: ROGER MARTIN, CHARLES SANDERS PEIRCE. THE INNOVATION PROCESS “WHATIS” “WHATCOULDBE” “WHATWORKS” + + KNOWING CREATING DOING

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WONDERAGENCY.COM MINDSETS, SKILLS AND BEHAVIOURS

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wonderagency.com THE DESIGNERS MINDSET

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wonderagency.com OPENNESS CURIOSITY EMPATHY EXPERIMENTATION BUILDING LEARNING EXPLORING

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wonderagency.com THE ENTREPRENEURIAL MINDSET

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wonderagency.com PURPOSE AND MEANING OWNERSHIP CREATIVE LEADERSHIP DISCIPLINE & PERSISTANCE SENSE OF URGENCY RESULTS DRIVEN RESOURCEFULNESS DEDICATION TO EXCELLENCE CURIOSITY AND LEARNING THE ENTREPRENEURIAL MINDSET

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WONDERAGENCY.COM PUTTING IT ALL TOGETHER

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WONDERAGENCY.COM EXPLORATION EXPLOITATION STRATEGY CULTURE EMPLOYEES OWNERS INVENTION ADMINISTRATION CREATING HARMONY

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WONDERAGENCY.COM HOW TO KICKSTART A CULTURE OF NON-STOP INNOVATION.

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wonderagency.com THE FIVE BUILDING BLOCKS OF INNOVATION CULTURE PURPOSE The intent, goals and vision that provide direction, inspiration and energy. PRINCIPLES The fundamental beliefs, values, mindsets policies that provide guidance and direction. CAPABILITIES The capacity, ability and competences needed to drive desired behaviours. SYSTEMS The process, structure, roles, resources and activities needed to advance innovation efforts. METHODS The methods and tools used systematically to create desired results. REF: WONDER AGENCY

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wonderagency.com ENGAGEMENT EFFORT EMPOWERING MASTERING IGNITING PURPOSE PRINCIPLES CAPABILITIES SYSTEM METHODS LEARNING MEASURING REWARDING EXPANDING FORINSPIRATIONANDDIRECTION FOROPERABILITYANDAUTONOMY FORACHIEVEMENTANDIMPACT LEADING INNOVATION CULTURE REF: WONDER AGENCY

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WONDERAGENCY.COM EXAMPLES

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wonderagency.comwonder-agency.com

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WONDERHELSINKI.COM

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wonderagency.com PRINCIPLES

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wonderagency.com “CULTURE WINS OVER PROCESS”. “WORD TRAVELS, AND SO DOES TALENT. DELIVER A GREAT CULTURE FOR YOUR EMPLOYEES”. “PERSONAL LIFE AND PROFESSIONAL LIFE IS MERGING. STANDARDS FOR CULTURE ARE RISING.” “WE LIVE IN A WORLD OF TRANSPARENCY” “DON’T START A BUSINESS, START A CAUSE. CREATE A MOVEMENT.” METHOD PRINCIPLES

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wonderagency.com KEEP METHOD WEIRD. WHAT WOULD MACGYVER DO? INNOVATE, DON’T IMITATE. COLLABORATE, COLLABORATE. CARE LIKE CRAZY. METHOD VALUES

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wonderagency.com “HOW WILL YOU HELP KEEP METHOD WEIRD?”

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wonderagency.com ZAPPOS OFFERS NEWLY HIRED PEOPLE 3000 DOLLARS TO QUIT AFTER THE FIRST WEEK.

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wonderagency.com ATLASSIAN “SHIP-IT-DAY”

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wonderagency.com “USE GOOD JUDGEMENT”

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WONDERAGENCY.COM SUMMARY

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WONDERHELSINKI.COM “EVERYONEHASAPLAN,UNTILTHEY GETPUNCHEDINTHEFACE”.MIKETYSON

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wonderagency.com THIS IS YOUR LIFE. “Your work is going to fill a large part of your life. The only way to be truly satisfied is to do what you believe to be great work. And the only way to do great work is to love what you do.” Steve Jobs

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wonderagency.com “There is a new world struggling to be born. It’s a world of higher creativity, higher purpose and deeper fulfilment.” Marty Neumeier

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WONDERAGENCY.COM NOW IT’S YOUR TURN

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wonderagency.comREF: ROGER MARTIN, CHARLES SANDERS PEIRCE. 1. WHAT IS GREAT ABOUT YOUR CULTURE RIGHT NOW? 2. WHAT ASPECTS OF YOUR CULTURE MUST YOU STRENGTHEN? 3. WHAT MUST YOU DO TO STRENGTHEN THESE ASPECTS OF YOUR CULTURE?

Wonder Agency Oy Kanavaranta 7
C 6, 4th floor 00160 Helsinki, Finland key contacts — Tobias Dahlberg managing director tobias.dahlberg@wonderagency.com T +358 50 354 0602

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wonderagency.com www.tobiasdahlberg.com www.wonderagency.com www.thewonderacademy.com Twitter: @tobiasdahlberg LinkedIn: www.linkedin.com/in/tobbedahlberg Tobias Dahlberg Founder & CEO Wonder Agency

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WONDERAGENCY.COM References and suggested reading: Marty Neumeier: The Designful Company Metaskills Kim Korn & Joe Pine: The Laws of Managing Daniel Pink: Drive Edward Deci & Richard Ryan: Intrinsic Motivation and Self-Determination in Human Behaviour Roger Martin: The Design of Business Peter Drucker: Innovation and Entrepreneurship