This presentation was held at Games Convention Online and at the browser games forum 2010. It shows best practices how to implement Games Intelligence in your company. Get in touch for more information: www.games-intelligence.com
3. Why Games Intelligence?
Understand User’s behavior and motives
Improve game design and game mechanics
Find proper traffic and use it effectively
Increase User’s lifetime and value
Learn how to repeat success
4. Key Aspects of Game Intelligence
Monetization Retention
User Acquisition User Experience
Leverage
8. Best practice: Reporting Loop
Information from
analytics dpt. /
DWH
Individual analysis
(Stakeholders)
Support standard
analytics with Data
Mining
Explanation of
Delta: current
result / past result
+ benchmarking
Illustration of
prcedures to solve
problems /
challenges + effects
Report according
to hierarchy
Review of
information //
Decision and
prioritization
9. Best Practices | examples
Company A:
Games Startup
First objective:
easy setup and
efficiency
Simple Product- &
Monetization
insights
Head: Founder
+ Intern
Company B:
25 empl./2 games
First objective:
Control and
support growth
Reproduce
success factors /
lower risks
Head: Dedicated
Analyst +
Junior/Intern
Company C:
150 empl./Games Portal
First objective:
Find leverages in
KPIs
Systematic
analytics, support
corp. strategy
Head: Senior
Analyst + Team
4-5 years back when the first browser games became commercially really successful it was easier to produce a hit because a good idea combined with a good business model was enough
Today we still are a Product driven business but the market is emerging so quickly, new players from the offline world enter the playground, social games, etc etc
So everyone tries to squeeze out everything from his cash cows, because it‘s tough to produce new hits
So whats the path, what‘s YOUR path with a small a game or with a cash cow? Business (or as I call it) Games-Intelligence is key to success. And doing it systematically will keep you ahead of your competitors. I strongly believe! And unfortunately this isn‘t just the big boys business objective, it‘s as essential as having a solid game design