2. About SPR Companies
• IT Professional
Services Firm
• Over 35 years in the
Midwest
• Talent Acquisition
Partners
• MPS Partners
• Redpoint
Technologies
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3. Our Expertise
• SPR’s subject matter
experts are early
adopters of these
technologies (>4 years)
• Keynotes at local
industry events and
universities
• Unlike many solo social
media “experts” we
measure our efforts
against results
• We’ve taken our own
advice and practice what
we preach
4. How do we move past the hype?
While social media enjoys considerable popularity
and intrigues many business leaders, it is imperative
to separate our infatuation with the tools from what
they can truly accomplish.
6. Social Media Business Context
Innovation •Ahead of Competition
Differentiation •Out of Price Wars
Execution Framework
•Direction
Mission & Vision •Focus
Engagement •Flexibility
•Delivery to Goals
•Accountability
Strategic Plan •Ownership
•ROI
Social Solution Suites
Net Promoter •Feedback
•Achievement Targets
Metrics for Accountability •Guidance
•Communication
Influence Market •Memorable & Impact
Marketplace Message •Value
•Influence
7. A Social Solution Suite
A set of social media channels and the
means of measuring actionable outcomes
so that you can adjust your market
messages to best effect and maximize your
Strategic Objectives.
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15. One size does not fit all
Source: Jordan Julien, “Which Social Media Channels Should You Be
Using” http://www.socialmediatoday.com/SMC/118475
16. A closer look at Blogs
• Though many have
failed, content still
keeps readers
engaged
• HP & Molson among
others point to
successes
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17. How businesses use blogs
• Sell complex products
and services
• Influence public
opinion
• Create buzz for new
products and services
• Manage corporate
reputation
• Attract new
employees
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18. A closer look at Twitter
• Twitter is a micro-blog
• 140 characters =
tweeting is easy!
• Highly hyped
• Ridiculed
• Tweet-ups
• What are you doing
now?
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19. A closer look at Twitter
• 140 characters can
convey a LOT
• Many news stories
are broken on Twitter
first
• Participation by high
profile CEO’s
• 21st Century Water
Cooler (Joel Comm)
• 20 million users
• Median age 31
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20. How business uses Twitter
• Customer Services
• Special Offers
• Press Releases
• Connect with
customers
• New product ideas
• Live market research
• Industry news &
events
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26. Get Started Today
• What are your goals?
• Who do you want to reach?
• Know your audience
• Plan your message
• Monitor & Measure
• Assess & Adjust
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27. You are cordially invited
• Join us for one of our live events
Chicago Executive Symposium – Oct 22 7:30 am –
12:00 pm at Chicago Booth School of Business, Gleacher
Center
Milwaukee Executive Lunch-and-Learn – Oct 28 11:30
am – 1:30 pm at Intercontinental Hotel
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28. Why you should attend
• The SPR live event will include great additional information about
Expanded Conversations on Innovation and how you make it
happen in your company.
In depth conversation about viral marketing and what it will do for
your brand.
How to communicate Strategy in order to engage everyone for
maximized impact and value through Social Media
Building trust with and energizing your customers
Social network best practices
The subtle power of social bookmarking services like Digg,
Delicious and StumbleUpon
The strategy of deciding whether to build or join communities of
interest
Examples of Social Solution Suites in Action
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29. Next Steps
• We will send an invitation to everyone on the call to the Chicago
Executive Symposium and the Milwaukee Executive Lunch and
Learn.
• We will send a LinkedIn invitation to join our SPR Companies
Leadership Impact and Innovation group. Membership is limited to
individuals who participate in SPR Companies Leadership Events.
Presentations Posted
Articles on Topics we cover in events
Books that are recommended by the community
Feedback from community members
Surveys from the group on innovation topics
Q/A forums
• Questions From Today’s Webinar?
Kathie Topel - kathie.topel@mpspartners.com
Todd Nilson - tnilson@sprinc.com OR @talentline411
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