2. Cases
• Bakery has still plenty of cakes left and the
shop is closing soon. Cakes must be thrown
away if nobody will buy them soon
• Theatre show is beginning soon, but the big
group just canceled their reservation and half
of the seats are empty
3. Solution
• Last minute deal- website
• The companies can cut their losses and put
adverticement up there
4. Examples
• Chocolate cake for 10 persons [insert picture]
-50%, now only 20€. Deal ends 6pm today. 5 Left
• Theatre seat -50% for the first 5 reservers, -30%
for the rest. Deal ends in 53min. 12 Left
5. Benefits
• Customers benefits by saving money
• Companies benefits by cutting the losses and
getting new customers -> People will buy
things they wouldn’t buy otherwise when they
are cheap.
6. Targeted marketing
• People who buy cheap last minute things
differs from those who really wants it
• Example: Family won’t leave their next
Christmas holiday plans for chance, instead
they will reserve the tickets on time
• Same thing with wedding cakes, anniversary
plans etc
7. Targeted marketing
• Cheap last minute price will attract people
who haven’t tried it before
• If the first experience was positive, people will
come again
• Example: Impulsive purchased cake tasted
good, so I’ll order my birthday cake from this
same bakery
8. Business plan
• Customers will pay their purchased online and
get receipt which they use to get the product
• Webservice gets a small cut of this money
