Perfect Storm Media was founded in 2005 with a simple goal in mind; to convert advertising expenses into sales commission on completed sales. Perfect Storm Media solves 2 major problems in the search engine marketing industry: 1) “Pay-per-click” pricing and misaligned agency incentives 2) We eliminate manual work involved with running effective “long-tail” search campaigns We will typically run 3 to 6 million individual keywords, each with individually tailored ads. They are then set to bid using our bidding algorithm, which uses both historical data and a predictive algorithm to optimize search results. Our value comes from driving efficiency out of the Google Adwords system, not inserting another layer of software, analysis, or agency cost into the system. http://www.perfectstormmedia.com/

1. Inventors of Pay-per-Sale Search Engine Marketing
www.perfectstormmedia.com
Tel: +44 (0) 203 393 1150 US Tel: 1-800-847-4998 leads@perfectstormmedia.com
www.perfectstormmedia.com © 2012 Perfect Storm Media

2. www.perfectstormmedia.com © 2012 Perfect Storm Media

3. Powerful
1Million ads and keywords per client
2 Million new ads created per week
Competitor’s ad
ad
www.perfectstormmedia.com © 2012 Perfect Storm Media

4. “The Sand that Fills the Cracks”
www.perfectstormmedia.com © 2012 Perfect Storm Media

5. Millions of Ads
1. Eric Clapton Ticket Glasgow VIP
2. Eric Clapton Tickets Bristol
3. Thin Lizzy Tickets Cardiff VIP
Each with 1 Keyword 4. Jools Holland Ticket Cardif
Artists Ticket Terms Cities Quality
1. Eric Clapton 1. Tickets 1. Glasgow 1. Vip
2. Thin Lizzy 2. Ticket 2. Bristol 2. Front Row
3. Jools Holland 3. Wolverhampton
4. Arcade Fire 4. Cardiff
www.perfectstormmedia.com © 2012 Perfect Storm Media

6. www.perfectstormmedia.com © 2012 Perfect Storm Media

7. Working With:
www.perfectstormmedia.com © 2012 Perfect Storm Media

8. Long-Tail SEM
Long-Tail Search Engine Marketing
Increase in:
High Sales
2 Word Phases Quality Score
“persian food” Click-through Rate
Conversion Rate
Search Volume
3 Word Phases
“persian food delivery”
Decrease in:
Cost-per-Sale
More Descriptive Phases Cost-per-Click
— with Geo Qualifier
“persian food delivery WC2”
Low
Low Keyword Phrase Length High
www.perfectstormmedia.com © 2012 Perfect Storm Media

9. Case Study Bottom Line: Increased sales by 22%
and reduced average CPA to £1.40. And
no cannibalization!
Before: 100,000 sales at Pre-
a Google cost of £1.50 per
sale
PSM delivered 22,000
Cos- per-Sale
incremental sales via the
£1.50 "long-tail" @ £0.95 each
Post
£1.40
100,000 122,000
Sales Volume
www.perfectstormmedia.com © 2012 Perfect Storm Media

10. Average Ad Position vs Cost Per Click
6.0 £0.20
Cost Per Click £0.18
5.0
£0.16
£0.14
4.0
£0.12
3.0 £0.10
£0.08
2.0 Average Ad Position
£0.06
£0.04
1.0
£0.02
0.0 £0.00
1 2 3 4 5 6 7 8 9 10
Keyword Length in Phrase
www.perfectstormmedia.com © 2012 Perfect Storm Media

11. Cost per Action vs Conversion Rate
£18 Conversion Rate 1.60%
£16 1.40%
£14
1.20%
£12
1.00%
£10 CPA
0.80%
£8
0.60%
£6
0.40%
£4
£2 0.20%
£0 0.00%
1 2 3 4 5 6 7 8 9 10
Keyword Length in Phrase
www.perfectstormmedia.com © 2012 Perfect Storm Media

12. Clickthrough Rate vs Conversion Rate
50% 1.60%
Conversion Rate %
45%
1.40%
40%
1.20%
35%
1.00%
30%
CTR%
25% 0.80%
20%
0.60%
15%
0.40%
10%
0.20%
5%
0% 0.00%
1 2 3 4 5 6 7 8 9
Keywords Length in Phrase
www.perfectstormmedia.com © 2012 Perfect Storm Media

13. Perfect Storm Pricing Google Spend
Sales Value
= Your CPA%
Adword Spend
(attribution basis)
20%
Reduction
Brand Non-Brand
CPA% + 50-60%
Increase in Sales
www.perfectstormmedia.com © 2012 Perfect Storm Media

14. Long-Tail Requires
Automation
www.perfectstormmedia.com © 2012 Perfect Storm Media

15. Global Ads
6 Languages
www.perfectstormmedia.com © 2012 Perfect Storm Media

16. The Hardware
Value-add tools and dynamic technology…strong and
sustainable partnership with Seatwave, enabling significant
incremental revenue on a mass scale.
2010 A4U
Awards Judges
ü Best Paid Search Partnership
ü Best Innovation
ü Best Lead - Generation Campaign
ü Best Innovation
Creating a Pay-per-Sale rather than the Pay-per-Click
approach…puts Perfect Storm Media at the forefront of
technological advance in business.
Andrew Areoff, Chairman of
the Judges
www.perfectstormmedia.com © 2012 Perfect Storm Media

17. Some Of Our Clients
www.perfectstormmedia.com © 2012 Perfect Storm Media

18. Our Clients
Love Pay-Per-Sale
“Perfect Storm Media’s impressive and unique approach helped us become
Europe’s largest ticket exchange, driving over £200,000
of sales/month.”
— Bob Meijer,
Online Marketing Manager,
Seatwave
Perfect Storm Media works hard driving incremental business via
cost effective campaigns.They have been a long
term partner for Lovefilm. — Jason Norris,
Online Marketing Director,
Lovefilm
Perfect Storm’s system has been able to accurately track
conversion to sales, including telephone calls,
and to calibrate the system effectively. — Paul Aitken, Founder and
CEO of Borro.com
www.perfectstormmedia.com © 2012 Perfect Storm Media

19. www.perfectstormmedia.com © 2012 Perfect Storm Media

20. Studio 114, 242 Acklam Road
London, W10 5JJ, United Kingdom
Tel: +44 (0) 203 393 1150
US Tel: 1-800-847-4998
leads@perfectstormmedia.com
www.perfectstormmedia.com
www.perfectstormmedia.com © 2012 Perfect Storm Media