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Marketing Essentials Presented By Thomas Murrell MBA, CSP “ International Business Speaker”
3. Media Relations 1. Media Strategy 4. Media Releases 6. Media Monitoring 26 years of media experience – ABC, SBS, Bloomberg 3. Media Targets 7. Media Leverage Visibility + Credibility = Profitability 2. Media Messages 5. Media Liaison
Paul Murray
Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object]
What is news? ,[object Object],[object Object],[object Object],[object Object]
 
Media Releases ,[object Object],[object Object],[object Object],[object Object],[object Object]
Style ,[object Object],[object Object],[object Object],[object Object],[object Object]
Useful Hints ,[object Object],[object Object],[object Object],[object Object]
10 Success Tips ,[object Object],[object Object],[object Object],[object Object],[object Object]
10 Success Tips ,[object Object],[object Object],[object Object],[object Object],[object Object]
How Does The Internet Differ From Traditional Marketing Media? ,[object Object],Consumer Response Emotional Rational ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],TV Outdoor / Billboards Point of Purchase Telemarketing Personal Presentations Seminars & Workshops Direct Mail Press Newsletters Trade Journals Magazines WEBSITE
Nine Persuasive Reasons To Improve Your Web Writing Skills. ,[object Object],[object Object],[object Object],[object Object],[object Object]
Nine Persuasive Reasons To Improve Your Web Writing Skills. ,[object Object],[object Object],[object Object],[object Object]
E-Myths ,[object Object],[object Object],[object Object]
E-Myths ,[object Object],[object Object],[object Object],[object Object]
E-Myths ,[object Object],[object Object],[object Object],[object Object],[object Object]
Why Good Web Writing Skills are Important! To: ,[object Object],[object Object],[object Object],[object Object],[object Object]
Nine Power Strategies to Maximise Your Writing Skills for the Web ,[object Object],[object Object],[object Object],[object Object]
Nine Power Strategies to Maximise Your Writing Skills for the Web ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Polishing Your Work ,[object Object],[object Object]
Eight Ways to Write Web Articles ,[object Object],[object Object],[object Object],[object Object]
Eight Ways to Write Web Articles ,[object Object],[object Object],[object Object],[object Object]
Five Common Mistakes ,[object Object],[object Object],[object Object],[object Object],[object Object]
Web Writing Must Dos ,[object Object],[object Object],[object Object],[object Object],[object Object]
Web Writing Don’ts ,[object Object],[object Object],[object Object],[object Object],[object Object]
10 Essential Tips for Writing for the Web ,[object Object],[object Object],[object Object],[object Object]
10 Essential Tips for Writing for the Web ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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