The document discusses potential communication technologies in 2022, including holographic concerts, a multi-TV that tracks user preferences, holograms displayed on cell phones, and self-driving vehicles. It analyzes how these technologies may be adopted using several diffusion of innovations theories, noting they will likely be expensive at first and targeted towards businesses and wealthy individuals before spreading more widely. The technologies could boost various countries' economies if developed domestically first.

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The Future
Paige Womack, Tiffany LaCroix and Erica Cunningham
Communication Technologies
in 2022 A.D.

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2022 Is Only A Decade Away
 Thinking about how far technology has come in the past ten years makes one
ponder the possibilities for technology by the next decade.
 When it comes to technology consumers desire the best and want to stay up to
date with the ever-changing products.
 Especially technologies that make life more convenient.

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Future Communication
Technologies
Holographic Concerts
Multi - TV
Holographic Cell Phone
Hand Free Vehicles

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Holographic
Concerts
Lets light scattered form an
object, be recorded to later
construct the image without the
object being present.
The hologram changes as if the
image was present.
Not a plain image. Consists of
random structure, some areas
more dense than others.

5. Flat screen with sleek and modern look.
Touch screen
Remote for television access.
Remote with IPad resemblance.
SD Slot with abilities for picture storage
Internet capabilities
Webcam access to Skype over the internet, yet still being able to watch TV.
Ability to sync television shows from Internet to have a certain channel with
shows that fits what you like.
MiChannel: Channel that is designed just for you. When you first get
your TV nothing is on this channel, but as you watch TV it tracks what
you like to watch. This channel will play the shows you watch most of the
time, no matter what the channel regularly comes on.
Ex: If it 3:00 and you always watch Opera, at 3:00 Opera is going to be on
your MiChannel.
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Multi Television

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Cell Phone Holograms
IBM says that holograms will be on cell phones within 5 years
Projections available in any size on any surface
Possibly walk next to a life size hologram of family members
and friends.
Capability to repair things via a cell phone

7. Cars willdrive themselves
Allowing drivers to:
Relax
Put on make up
Text/talk on phone
Conduct meetings
Take a nap
Be worry free
A navigation system will be prompted by voice command setting the destination.
Sensors will be on every inch around the vehicle so it is able to safely change
lanes, park, etc on it’s own.
An override will be available if the consumer prefers to drive on their own.
Sensors will still warn the driver if an object is in any blind spot.
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Hands-Free Vehicles

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The Umbrella Perspective
Enabling, limiting, motivating & inhibiting are all
factors under the umbrella perspective. These
influence how quickly our new technologies can
come to life. We have already seen something like
the multi-TV come to life in the movie Iron Man and
we have seen a car drive itself in Transformers. It is
just a matter of time before they succeed with these
new technologies and let the public. I am sure
there will be things limited as what we can do on
them at first. They are not going to make public a
car that can just drive itself at first. They will
probably start with something basic as the car can
shift in reverse by itself and can turn on the
windshield wipers when the car senses rain drops.

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Roger’s Diffusion of Innovations
This theory seeks to explain how and why our new technologies
adapt to different cultures and looks at how fast they adapt. Our new
technologies are something that have been talked about before
through people, we see these technologies in movies and they have
yet to come to life but are in the process, except for the the
holographic concert. Once these technologies hit the market they
will really take off all over such as America, China, Japan and other
hi-tech countries.

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Moore’s Innovation Adoption
Rate
Suggest that the marketer should focus on one group of customers at a
time. When thinking about our technologies we focused on the business
professionals around forty years of age. Most of these technologies may
start off through businesses and then spread to the individual’s personal
use. Not anyone will just be able to afford these technologies, it will have
to be someone wealthy with an established career.

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Critical Mass Theory
This suggests why we need to make the
change happen quickly. If these
technologies come out quickly it will help
the business world. Many businesses as
well as politicians can use the cell phone
holograms for work and the multi-
television for other purposes rather than
TV, such as at meetings. Also, if America
is the first country to invent this
technology, that will be great for us. It
seems in the technology field between
the hi-tech countries it is most important
who thought of this first. If Apple would
create cell phone holograms that would
be great for America and would produce
more jobs if they were made here in
America.

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Uses and Gratifications Theory
This theory focuses on why people seek out certain media content
to enhance their knowledge and social interaction. These
technologies will actively be sought out from all different types of
customers. They will be researched just so people can know about
them and what they do. The more people that know about these
technologies and spread the word, the more will be sold.

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Media System
Dependency Theory
This theory explains the relationship
between individuals and media. The media
influences our daily life in what we buy,
what we do, what we think is cool and what
we think is not cool. If these technologies
were positively advertised on the media, we
would see a huge relationship in the
purchase of them as well.

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Social Learning Theory/Social
Cognitive Theory
Suggests that people learn by observing others. Consumers
could learn how to use all of our futuristic technologies by
watching others. The products would grow in popularity by being
introduced to the products by others.

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The Theory of the Long Tail
Suggests that the Internet drives demand away from hit products with
mass appeal, and directs that demand to more obscure niche offerings.
This theory does not apply to our selections of future technology. Our
ideas fall under the category of the “hit” product.

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The Principles of Relative
Constancy
A model for analyzing how much money, both,
consumers and advertisers spend on media.
The only way to increase its revenue base is
to capture revenue from another type of
media or to capture a proportional share of an
expanding economy. When new
advancements are introduced consumers
tend to spend less on old technology and
more on new. If one day our technologies are
produced, they will definitely be booming in
the industry and help companies gain
revenue.

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Bibliography
 "Holography." 25 Apr. 2012. Web. 27 Apr. 2012.
<http://en.wikipedia.org/wiki/Holography>.
 Hamblem, Matt. "Holograms on Cell Phones Coming in Five Years, IBM Predicts."
Computerworld. IBM, 27 Dec. 2010. Web. 28 Apr. 2012.
<http://www.computerworld.com/s/article/9201400/Holograms_on_cell_phones_comin
g_in_five_years_IBM_predicts>.
 Dunn, Courtney. "Umbrella Perspective: ITV." Web log post. 19 Sept. 2009. Web. 28
Apr. 2012. <http://courtneymckay.blogspot.com/2009/09/umbrella-perspective-
itv.html>.