Influencer: Media agency
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This document discusses an influencer analytics and social CRM platform called Maven. The platform provides benefits to agencies such as increasing digital revenues by 10% and improving client retention and consumer behavioral data. It allows agencies to measure consumer engagement across client brands, grow owned media presence, and store engagement data. Maven also amplifies earned media impressions through influencers and provides advertisers with analytics on influencer engagement and qualified consumers. The document outlines sample campaign workflows and case studies, and shows that the platform can increase campaign impressions by 25% and reduce the cost per opt-in through earned and owned media amplification.
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Influencer: Media agency
- 1. Earned Media Platform Influencer Analytics: ! Expect More ncer Infllue ENDS TR
- 2. Benefit Agency Benefits • Goal of increasing digital Revenues by 10% • Client Retention • Consumer Behavioural Data Goal: 10% increase in Digital Revenues
- 3. Engagement and Actions 1. Measure Consumer Engagement across Client Brand 2. Owned Media Growth - expand Facebook, Twitter eMail 3. Store results in Maven Social CRM Goal: Detailed Engagement Analytics
- 4. Amplification Sharing Generate additional Earned Media impressions through amplification through friends and followers
- 5. Data Data and Analytics • Data from qualified Consumers, and Influencers • Data on best performing Channel • MavenScore provides best influencers and contacts Goal: Provide advertisers with analytics, opt-in, influencers and engagement from Social
- 7. SOCIAL INFLUENCERS Viral and Economic Impact Maven Score and Engagement
- 8. SOCIAL LOYALTY REWARD SOCIAL LOYALTY ! GROW ENGAGEMENT WITH THE BRAND
- 12. SAMPLE WORKFLOW: IMBEDDED WIDGET Paid Media/ Owned Media Maven Widget Earned Media
- 13. ROI DASHBOARD
- 14. Visitors Greatest ROI with Earned Media MAVEN CHANNEL ROI Opt-ins Orders Note the Shrinking ROI on Paid Media
- 16. + SOCIAL CRM DATABASE
- 17. BLOGGER SCORE & SOCIAL DATA Klout does this We Measure Brand Impact
- 19. Owned Media Paid Media $20,000 Budget Earned Media Campaign generates 500k impressions Campaign Traffic Drivers Campaign Traffic Drivers PROGRAM WITHOUT MAVEN PROGRAM WITH MAVEN Paid Media $15,000 Budget + Maven Trial $5k Owned Media Earned Media Campaign generates 625k impressions with influencer amplification
- 21. eMail TAG CONTENT • PAID/OWNED Paid Ads ENGAGEMENT OR LANDING PAGE OR WEBSITE TAG WITH TRACKING CODE Facebook TAG Content with LINKS Mobile App Website Landing Page CONTENT AND MAVEN METRICS Mavens Content Social ROI Channel ROI
- 22. CREATE CAMPAIGN WORKFLOW: SHARE & WIN Home Automation Product Home Automation Campaign Distribution Analytics Contacts/Leads Sales Mavens Social ROI Channel ROI Opt-in Contacts Sale of Home Automation Social Share & Win Mobile Web Traffic Drivers ! DM, Paid Ads, eMail, Bloggers
- 24. COST PER OPT-IN Channel Visitor Opt-in Conversion (Visitor to Opt-in) Earned 6,516 1,037 16% $11.57 Owned - DM 3,419 530 16% $64.15 Paid 3,176 55 2% $145.45 Total 13,111 1,567 12% Paid Fees: Bloggers $12k, Paid Ads $8k, Bill Inserts $34k Cost Per Opt-in Typical rates are between 10%-20%, rates above 15% are above avg.
- 25. Paid 3% Owned 33% Google, Facebook, Network Ads Direct Mail Inserts Influencers, Bloggers, Sharing and other Organic opt-ins Strangers Customers Referrals/Fans Earned 64% *Note: Based on Opt-ins
- 26. Earned Media 1037 967 Projected 64% Revenues Earned Media 777 Earned Media 409 We Leveraged Owned Media to drive Earned Media with the help of influencers 0 March 1 37 518 37 471 37 217 First Period Paid Media 55 530 Owned Media Second Period Third Period Projected 33% Revenues Owned Media May 16 *Note: Based on Opt-ins
- 29. USABLE DATA