SlideShare uma empresa Scribd logo

Big Trends in PR Measurement (PR News Measurement Conference March 1, 2011)

•
•
Tim Marklein
Tim Marklein

Presentation on "PR Measurement Big Trends for 2011" -- delivered by Tim Marklein, Executive VP of Measurement & Strategy for Weber Shandwick -- as part of opening panel session March 1, 2011 at the PR News Measurement Conference in Washington D.C.

NegóciosTecnologia
1 de 6
Baixar para ler offline
PR MEASUREMENT BIG TRENDS March 1, 2011 @tmarklein -1-
TRADITIONAL SOCIAL Media analysis Monitoring “Coverage” “Conversations” One set of tools More tools GETTING INLINE EARNED OWNED MEDIA MEDIA PAID SHARED MEDIA MEDIA #1
INFLUENCE RISING #2
IMPRESSIONS ENGAGEMENT Count the eyeballs Show the impact #3
#4 “MEASUREMENT” At the end “ANALYTICS” All the time
ADVICE Focus on the behaviors, not the tools Unify the media, metrics, channels Impress *and* engage Use the data to make decisions

Recomendados

PR News Digital Summit: Measuring ROI + KPIs for Digital PR
PR News Digital Summit: Measuring ROI + KPIs for Digital PRPR News Digital Summit: Measuring ROI + KPIs for Digital PR
PR News Digital Summit: Measuring ROI + KPIs for Digital PR
Tim Marklein
 
Best Practices & New Ideas in PR Measurement
Best Practices & New Ideas in PR MeasurementBest Practices & New Ideas in PR Measurement
Best Practices & New Ideas in PR Measurement
Tim Marklein
 
Public Relations (PR) Measurement
Public Relations (PR) MeasurementPublic Relations (PR) Measurement
Public Relations (PR) Measurement
Hugh Anderson
 
Marketing & PR Food for Thought, Valerie Harding, Ripple Effect Communications
Marketing & PR Food for Thought, Valerie Harding, Ripple Effect CommunicationsMarketing & PR Food for Thought, Valerie Harding, Ripple Effect Communications
Marketing & PR Food for Thought, Valerie Harding, Ripple Effect Communications
ISA Marketing & Sales Summit
 
Social Media Measurement Best Practice Seminar
Social Media Measurement Best Practice SeminarSocial Media Measurement Best Practice Seminar
Social Media Measurement Best Practice Seminar
Austin Gaule
 
Integrated Measurement: Linking PR to Sales
Integrated Measurement: Linking PR to SalesIntegrated Measurement: Linking PR to Sales
Integrated Measurement: Linking PR to Sales
Tim Marklein
 
Inbound Marketing Summit Dallas tmarklein "Advocacy, Badvocacy & Upsetting Ap...
Inbound Marketing Summit Dallas tmarklein "Advocacy, Badvocacy & Upsetting Ap...Inbound Marketing Summit Dallas tmarklein "Advocacy, Badvocacy & Upsetting Ap...
Inbound Marketing Summit Dallas tmarklein "Advocacy, Badvocacy & Upsetting Ap...
Tim Marklein
 
IPR Measurement Summit -- "Integrated Measurement" -- Tim Marklein
IPR Measurement Summit -- "Integrated Measurement" -- Tim MarkleinIPR Measurement Summit -- "Integrated Measurement" -- Tim Marklein
IPR Measurement Summit -- "Integrated Measurement" -- Tim Marklein
Tim Marklein
 

Recomendados

PR News Digital Summit: Measuring ROI + KPIs for Digital PR
PR News Digital Summit: Measuring ROI + KPIs for Digital PRPR News Digital Summit: Measuring ROI + KPIs for Digital PR
PR News Digital Summit: Measuring ROI + KPIs for Digital PR
Tim Marklein
 
Best Practices & New Ideas in PR Measurement
Best Practices & New Ideas in PR MeasurementBest Practices & New Ideas in PR Measurement
Best Practices & New Ideas in PR Measurement
Tim Marklein
 
Public Relations (PR) Measurement
Public Relations (PR) MeasurementPublic Relations (PR) Measurement
Public Relations (PR) Measurement
Hugh Anderson
 
Marketing & PR Food for Thought, Valerie Harding, Ripple Effect Communications
Marketing & PR Food for Thought, Valerie Harding, Ripple Effect CommunicationsMarketing & PR Food for Thought, Valerie Harding, Ripple Effect Communications
Marketing & PR Food for Thought, Valerie Harding, Ripple Effect Communications
ISA Marketing & Sales Summit
 
Social Media Measurement Best Practice Seminar
Social Media Measurement Best Practice SeminarSocial Media Measurement Best Practice Seminar
Social Media Measurement Best Practice Seminar
Austin Gaule
 
Integrated Measurement: Linking PR to Sales
Integrated Measurement: Linking PR to SalesIntegrated Measurement: Linking PR to Sales
Integrated Measurement: Linking PR to Sales
Tim Marklein
 
Inbound Marketing Summit Dallas tmarklein "Advocacy, Badvocacy & Upsetting Ap...
Inbound Marketing Summit Dallas tmarklein "Advocacy, Badvocacy & Upsetting Ap...Inbound Marketing Summit Dallas tmarklein "Advocacy, Badvocacy & Upsetting Ap...
Inbound Marketing Summit Dallas tmarklein "Advocacy, Badvocacy & Upsetting Ap...
Tim Marklein
 
IPR Measurement Summit -- "Integrated Measurement" -- Tim Marklein
IPR Measurement Summit -- "Integrated Measurement" -- Tim MarkleinIPR Measurement Summit -- "Integrated Measurement" -- Tim Marklein
IPR Measurement Summit -- "Integrated Measurement" -- Tim Marklein
Tim Marklein
 
Canada Media Marketplace, Tim Marklein, April 12, 2010
Canada Media Marketplace, Tim Marklein, April 12, 2010Canada Media Marketplace, Tim Marklein, April 12, 2010
Canada Media Marketplace, Tim Marklein, April 12, 2010
Tim Marklein
 
Social Media Measurement, ROI and Business Outcomes
Social Media Measurement, ROI and Business OutcomesSocial Media Measurement, ROI and Business Outcomes
Social Media Measurement, ROI and Business Outcomes
Tim Marklein
 
Next Practices for Integrating Facebook Into Your PR / Marketing
Next Practices for Integrating Facebook Into Your PR / MarketingNext Practices for Integrating Facebook Into Your PR / Marketing
Next Practices for Integrating Facebook Into Your PR / Marketing
Tim Marklein
 
PR Measurement: 8 Inspirational Quotes & Lessons
PR Measurement: 8 Inspirational Quotes & LessonsPR Measurement: 8 Inspirational Quotes & Lessons
PR Measurement: 8 Inspirational Quotes & Lessons
ervinandsmith
 
Linking PR to Sales (South Carolina Governor's Conference on Tourism & Travel)
Linking PR to Sales (South Carolina Governor's Conference on Tourism & Travel)Linking PR to Sales (South Carolina Governor's Conference on Tourism & Travel)
Linking PR to Sales (South Carolina Governor's Conference on Tourism & Travel)
Tim Marklein
 
#AMECWebinar – How Can PR Measurement Benefit Your Business?
#AMECWebinar – How Can PR Measurement Benefit Your Business?#AMECWebinar – How Can PR Measurement Benefit Your Business?
#AMECWebinar – How Can PR Measurement Benefit Your Business?
Gorkana
 
Big Data PRSA International Presentation
Big Data PRSA International PresentationBig Data PRSA International Presentation
Big Data PRSA International Presentation
Stephen Loudermilk
 
Inbound Marketing Summit Boston Tim Marklein Oct809
Inbound Marketing Summit Boston Tim Marklein Oct809Inbound Marketing Summit Boston Tim Marklein Oct809
Inbound Marketing Summit Boston Tim Marklein Oct809
Tim Marklein
 
Smarter Measurement
Smarter MeasurementSmarter Measurement
Smarter Measurement
Neville Hobson
 
Inkybee Case-study: V9SEO & Mountain High
Inkybee Case-study: V9SEO & Mountain HighInkybee Case-study: V9SEO & Mountain High
Inkybee Case-study: V9SEO & Mountain High
Hugh Anderson
 
Goodbye Measurement, Hello Analytics: The Move to "Alw
Goodbye Measurement, Hello Analytics: The Move to "AlwGoodbye Measurement, Hello Analytics: The Move to "Alw
Goodbye Measurement, Hello Analytics: The Move to "Alw
Tim Marklein
 
March to Standards: #SMMStandards Progress and Roadmap
March to Standards: #SMMStandards Progress and RoadmapMarch to Standards: #SMMStandards Progress and Roadmap
March to Standards: #SMMStandards Progress and Roadmap
Tim Marklein
 
101 Ways to Generate Publicity and Buzz for Your Business
101 Ways to Generate Publicity and Buzz for Your Business101 Ways to Generate Publicity and Buzz for Your Business
101 Ways to Generate Publicity and Buzz for Your Business
Penn Strategies
 
Big Data, Big Opportunity: Making Sense of Big Data for PR
Big Data, Big Opportunity: Making Sense of Big Data for PRBig Data, Big Opportunity: Making Sense of Big Data for PR
Big Data, Big Opportunity: Making Sense of Big Data for PR
Cision
 
A Crisis of Trust? Pharma and Healthcare Beyond 2016
A Crisis of Trust? Pharma and Healthcare Beyond 2016A Crisis of Trust? Pharma and Healthcare Beyond 2016
A Crisis of Trust? Pharma and Healthcare Beyond 2016
CARMA
 
PR Measurement Summit 2016: Jim Macnamara's Keynote Speech Presentation
PR Measurement Summit 2016: Jim Macnamara's Keynote Speech Presentation PR Measurement Summit 2016: Jim Macnamara's Keynote Speech Presentation
PR Measurement Summit 2016: Jim Macnamara's Keynote Speech Presentation
CARMA
 
Unicorn Media Index Q1'16: Who Ranks Where Across News, Social and Search?
Unicorn Media Index Q1'16: Who Ranks Where Across News, Social and Search?Unicorn Media Index Q1'16: Who Ranks Where Across News, Social and Search?
Unicorn Media Index Q1'16: Who Ranks Where Across News, Social and Search?
Tim Marklein
 
Amec measurement month: Garbage in, Gospel Out.
Amec measurement month: Garbage in, Gospel Out.Amec measurement month: Garbage in, Gospel Out.
Amec measurement month: Garbage in, Gospel Out.
Smoking Gun PR
 
Developing Online Engagement Campaigns
Developing Online Engagement CampaignsDeveloping Online Engagement Campaigns
Developing Online Engagement Campaigns
Social Media for Nonprofits
 
Google Analytics: For PR Measurement and Evaluation
Google Analytics: For PR Measurement and EvaluationGoogle Analytics: For PR Measurement and Evaluation
Google Analytics: For PR Measurement and Evaluation
Chartered Institute of Public Relations
 
Media trust presentation media measurement
Media trust presentation media measurementMedia trust presentation media measurement
Media trust presentation media measurement
MML_Annabel
 
Wanda hamilton priester 2012
Wanda hamilton priester 2012Wanda hamilton priester 2012
Wanda hamilton priester 2012
Marissa Stone
 

Mais conteúdo relacionado

Destaque

Goodbye Measurement, Hello Analytics: The Move to "Alw
Goodbye Measurement, Hello Analytics: The Move to "AlwGoodbye Measurement, Hello Analytics: The Move to "Alw
Goodbye Measurement, Hello Analytics: The Move to "Alw
Tim Marklein
 
Amec measurement month: Garbage in, Gospel Out.
Amec measurement month: Garbage in, Gospel Out.Amec measurement month: Garbage in, Gospel Out.
Amec measurement month: Garbage in, Gospel Out.
Smoking Gun PR
 

Destaque (20)

Canada Media Marketplace, Tim Marklein, April 12, 2010
Canada Media Marketplace, Tim Marklein, April 12, 2010Canada Media Marketplace, Tim Marklein, April 12, 2010
Canada Media Marketplace, Tim Marklein, April 12, 2010
 
Social Media Measurement, ROI and Business Outcomes
Social Media Measurement, ROI and Business OutcomesSocial Media Measurement, ROI and Business Outcomes
Social Media Measurement, ROI and Business Outcomes
 
Next Practices for Integrating Facebook Into Your PR / Marketing
Next Practices for Integrating Facebook Into Your PR / MarketingNext Practices for Integrating Facebook Into Your PR / Marketing
Next Practices for Integrating Facebook Into Your PR / Marketing
 
PR Measurement: 8 Inspirational Quotes & Lessons
PR Measurement: 8 Inspirational Quotes & LessonsPR Measurement: 8 Inspirational Quotes & Lessons
PR Measurement: 8 Inspirational Quotes & Lessons
 
Linking PR to Sales (South Carolina Governor's Conference on Tourism & Travel)
Linking PR to Sales (South Carolina Governor's Conference on Tourism & Travel)Linking PR to Sales (South Carolina Governor's Conference on Tourism & Travel)
Linking PR to Sales (South Carolina Governor's Conference on Tourism & Travel)
 
#AMECWebinar – How Can PR Measurement Benefit Your Business?
#AMECWebinar – How Can PR Measurement Benefit Your Business?#AMECWebinar – How Can PR Measurement Benefit Your Business?
#AMECWebinar – How Can PR Measurement Benefit Your Business?
 
Big Data PRSA International Presentation
Big Data PRSA International PresentationBig Data PRSA International Presentation
Big Data PRSA International Presentation
 
Inbound Marketing Summit Boston Tim Marklein Oct809
Inbound Marketing Summit Boston Tim Marklein Oct809Inbound Marketing Summit Boston Tim Marklein Oct809
Inbound Marketing Summit Boston Tim Marklein Oct809
 
Smarter Measurement
Smarter MeasurementSmarter Measurement
Smarter Measurement
 
Inkybee Case-study: V9SEO & Mountain High
Inkybee Case-study: V9SEO & Mountain HighInkybee Case-study: V9SEO & Mountain High
Inkybee Case-study: V9SEO & Mountain High
 
Goodbye Measurement, Hello Analytics: The Move to "Alw
Goodbye Measurement, Hello Analytics: The Move to "AlwGoodbye Measurement, Hello Analytics: The Move to "Alw
Goodbye Measurement, Hello Analytics: The Move to "Alw
 
March to Standards: #SMMStandards Progress and Roadmap
March to Standards: #SMMStandards Progress and RoadmapMarch to Standards: #SMMStandards Progress and Roadmap
March to Standards: #SMMStandards Progress and Roadmap
 
101 Ways to Generate Publicity and Buzz for Your Business
101 Ways to Generate Publicity and Buzz for Your Business101 Ways to Generate Publicity and Buzz for Your Business
101 Ways to Generate Publicity and Buzz for Your Business
 
Big Data, Big Opportunity: Making Sense of Big Data for PR
Big Data, Big Opportunity: Making Sense of Big Data for PRBig Data, Big Opportunity: Making Sense of Big Data for PR
Big Data, Big Opportunity: Making Sense of Big Data for PR
 
A Crisis of Trust? Pharma and Healthcare Beyond 2016
A Crisis of Trust? Pharma and Healthcare Beyond 2016A Crisis of Trust? Pharma and Healthcare Beyond 2016
A Crisis of Trust? Pharma and Healthcare Beyond 2016
 
PR Measurement Summit 2016: Jim Macnamara's Keynote Speech Presentation
PR Measurement Summit 2016: Jim Macnamara's Keynote Speech Presentation PR Measurement Summit 2016: Jim Macnamara's Keynote Speech Presentation
PR Measurement Summit 2016: Jim Macnamara's Keynote Speech Presentation
 
Unicorn Media Index Q1'16: Who Ranks Where Across News, Social and Search?
Unicorn Media Index Q1'16: Who Ranks Where Across News, Social and Search?Unicorn Media Index Q1'16: Who Ranks Where Across News, Social and Search?
Unicorn Media Index Q1'16: Who Ranks Where Across News, Social and Search?
 
Amec measurement month: Garbage in, Gospel Out.
Amec measurement month: Garbage in, Gospel Out.Amec measurement month: Garbage in, Gospel Out.
Amec measurement month: Garbage in, Gospel Out.
 
Developing Online Engagement Campaigns
Developing Online Engagement CampaignsDeveloping Online Engagement Campaigns
Developing Online Engagement Campaigns
 
Google Analytics: For PR Measurement and Evaluation
Google Analytics: For PR Measurement and EvaluationGoogle Analytics: For PR Measurement and Evaluation
Google Analytics: For PR Measurement and Evaluation
 

Semelhante a Big Trends in PR Measurement (PR News Measurement Conference March 1, 2011)

Wanda hamilton priester 2012
Wanda hamilton priester 2012Wanda hamilton priester 2012
Wanda hamilton priester 2012
Marissa Stone
 
Finish Line Project
Finish Line ProjectFinish Line Project
Finish Line Project
Beth Kanter
 
Article writing (structure) M.Ahmad Sheikh
Article writing (structure) M.Ahmad SheikhArticle writing (structure) M.Ahmad Sheikh
Article writing (structure) M.Ahmad Sheikh
Zareen Khan
 
Social Media Monitoring - How to setup a framework for "listening"
Social Media Monitoring - How to setup a framework for "listening"Social Media Monitoring - How to setup a framework for "listening"
Social Media Monitoring - How to setup a framework for "listening"
Tom Muyllaert
 
Impact of Social Media
Impact of Social MediaImpact of Social Media
Impact of Social Media
white paper
 
Social Media Trends & Best Practices 9/2012
Social Media Trends & Best Practices 9/2012Social Media Trends & Best Practices 9/2012
Social Media Trends & Best Practices 9/2012
Alan Rosenblatt
 
Part An example of how this part can be.docx
Part An example of how this part can be.docxPart An example of how this part can be.docx
Part An example of how this part can be.docx
write30
 
1 b media effects
1 b media effects1 b media effects
1 b media effects
paulteusner
 

Semelhante a Big Trends in PR Measurement (PR News Measurement Conference March 1, 2011) (20)

Media trust presentation media measurement
Media trust presentation media measurementMedia trust presentation media measurement
Media trust presentation media measurement
 
Wanda hamilton priester 2012
Wanda hamilton priester 2012Wanda hamilton priester 2012
Wanda hamilton priester 2012
 
Effective science communication in contemporary research environment
Effective science communication in contemporary research environmentEffective science communication in contemporary research environment
Effective science communication in contemporary research environment
 
Finish Line Project
Finish Line ProjectFinish Line Project
Finish Line Project
 
Expertise Social Media Research - eng- out 2013
Expertise Social Media Research - eng- out 2013Expertise Social Media Research - eng- out 2013
Expertise Social Media Research - eng- out 2013
 
Prosumer Matrix: Social Media
Prosumer Matrix: Social MediaProsumer Matrix: Social Media
Prosumer Matrix: Social Media
 
Article writing (structure) M.Ahmad Sheikh
Article writing (structure) M.Ahmad SheikhArticle writing (structure) M.Ahmad Sheikh
Article writing (structure) M.Ahmad Sheikh
 
Convergence final1
Convergence final1Convergence final1
Convergence final1
 
Social Media Monitoring - How to setup a framework for "listening"
Social Media Monitoring - How to setup a framework for "listening"Social Media Monitoring - How to setup a framework for "listening"
Social Media Monitoring - How to setup a framework for "listening"
 
Impact of Social Media
Impact of Social MediaImpact of Social Media
Impact of Social Media
 
Social Media Trends & Best Practices 9/2012
Social Media Trends & Best Practices 9/2012Social Media Trends & Best Practices 9/2012
Social Media Trends & Best Practices 9/2012
 
Day 1 Intro
Day 1 IntroDay 1 Intro
Day 1 Intro
 
Day 1 Intro
Day 1 IntroDay 1 Intro
Day 1 Intro
 
Chapter 1 Introduction to Media and Information Literacy
Chapter 1 Introduction to Media and Information LiteracyChapter 1 Introduction to Media and Information Literacy
Chapter 1 Introduction to Media and Information Literacy
 
Part An example of how this part can be.docx
Part An example of how this part can be.docxPart An example of how this part can be.docx
Part An example of how this part can be.docx
 
FCN Presentation - Social Media In A Crisis - Sandy Levine
FCN Presentation - Social Media In A Crisis - Sandy LevineFCN Presentation - Social Media In A Crisis - Sandy Levine
FCN Presentation - Social Media In A Crisis - Sandy Levine
 
Tools and tactics - audience receptivity to social media
Tools and tactics - audience receptivity to social mediaTools and tactics - audience receptivity to social media
Tools and tactics - audience receptivity to social media
 
Social media and public health march 2011
Social media and public health march 2011Social media and public health march 2011
Social media and public health march 2011
 
1 b media effects
1 b media effects1 b media effects
1 b media effects
 
MASS MEDIA presentation general ppt (1).pdf
MASS MEDIA presentation general ppt (1).pdfMASS MEDIA presentation general ppt (1).pdf
MASS MEDIA presentation general ppt (1).pdf
 

Último

Mckinsey foundation level Handbook for Viewing
Mckinsey foundation level Handbook for ViewingMckinsey foundation level Handbook for Viewing
Mckinsey foundation level Handbook for Viewing
Nauman Safdar
 
Pre Engineered Building Manufacturers Hyderabad.pptx
Pre Engineered Building Manufacturers Hyderabad.pptxPre Engineered Building Manufacturers Hyderabad.pptx
Pre Engineered Building Manufacturers Hyderabad.pptx
Roofing Contractor
 
Mifepristone Available in Muscat +918761049707^^ €€ Buy Abortion Pills in Oman
Mifepristone Available in Muscat +918761049707^^ €€ Buy Abortion Pills in OmanMifepristone Available in Muscat +918761049707^^ €€ Buy Abortion Pills in Oman
Mifepristone Available in Muscat +918761049707^^ €€ Buy Abortion Pills in Oman
instagramfab782445
 
Structuring and Writing DRL Mckinsey (1).pdf
Structuring and Writing DRL Mckinsey (1).pdfStructuring and Writing DRL Mckinsey (1).pdf
Structuring and Writing DRL Mckinsey (1).pdf
laloo_007
 
Cracking the 'Career Pathing' Slideshare
Cracking the 'Career Pathing' SlideshareCracking the 'Career Pathing' Slideshare
Cracking the 'Career Pathing' Slideshare
Workforce Group
 
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai KuwaitThe Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
daisycvs
 

Último (20)

Mckinsey foundation level Handbook for Viewing
Mckinsey foundation level Handbook for ViewingMckinsey foundation level Handbook for Viewing
Mckinsey foundation level Handbook for Viewing
 
joint cost.pptx COST ACCOUNTING Sixteenth Edition ...
joint cost.pptx COST ACCOUNTING Sixteenth Edition ...joint cost.pptx COST ACCOUNTING Sixteenth Edition ...
joint cost.pptx COST ACCOUNTING Sixteenth Edition ...
 
Pre Engineered Building Manufacturers Hyderabad.pptx
Pre Engineered Building Manufacturers Hyderabad.pptxPre Engineered Building Manufacturers Hyderabad.pptx
Pre Engineered Building Manufacturers Hyderabad.pptx
 
Falcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investorsFalcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investors
 
Buy gmail accounts.pdf buy Old Gmail Accounts
Buy gmail accounts.pdf buy Old Gmail AccountsBuy gmail accounts.pdf buy Old Gmail Accounts
Buy gmail accounts.pdf buy Old Gmail Accounts
 
Mifepristone Available in Muscat +918761049707^^ €€ Buy Abortion Pills in Oman
Mifepristone Available in Muscat +918761049707^^ €€ Buy Abortion Pills in OmanMifepristone Available in Muscat +918761049707^^ €€ Buy Abortion Pills in Oman
Mifepristone Available in Muscat +918761049707^^ €€ Buy Abortion Pills in Oman
 
Structuring and Writing DRL Mckinsey (1).pdf
Structuring and Writing DRL Mckinsey (1).pdfStructuring and Writing DRL Mckinsey (1).pdf
Structuring and Writing DRL Mckinsey (1).pdf
 
Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...
Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...
Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...
 
Falcon Invoice Discounting: Empowering Your Business Growth
Falcon Invoice Discounting: Empowering Your Business GrowthFalcon Invoice Discounting: Empowering Your Business Growth
Falcon Invoice Discounting: Empowering Your Business Growth
 
Cracking the 'Career Pathing' Slideshare
Cracking the 'Career Pathing' SlideshareCracking the 'Career Pathing' Slideshare
Cracking the 'Career Pathing' Slideshare
 
Falcon Invoice Discounting: Aviate Your Cash Flow Challenges
Falcon Invoice Discounting: Aviate Your Cash Flow ChallengesFalcon Invoice Discounting: Aviate Your Cash Flow Challenges
Falcon Invoice Discounting: Aviate Your Cash Flow Challenges
 
Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1
 
New 2024 Cannabis Edibles Investor Pitch Deck Template
New 2024 Cannabis Edibles Investor Pitch Deck TemplateNew 2024 Cannabis Edibles Investor Pitch Deck Template
New 2024 Cannabis Edibles Investor Pitch Deck Template
 
Phases of Negotiation .pptx
Phases of Negotiation .pptx Phases of Negotiation .pptx
Phases of Negotiation .pptx
 
Over the Top (OTT) Market Size & Growth Outlook 2024-2030
Over the Top (OTT) Market Size & Growth Outlook 2024-2030Over the Top (OTT) Market Size & Growth Outlook 2024-2030
Over the Top (OTT) Market Size & Growth Outlook 2024-2030
 
Power point presentation on enterprise performance management
Power point presentation on enterprise performance managementPower point presentation on enterprise performance management
Power point presentation on enterprise performance management
 
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai KuwaitThe Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
 
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdfDr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
 
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
 
CROSS CULTURAL NEGOTIATION BY PANMISEM NS
CROSS CULTURAL NEGOTIATION BY PANMISEM NSCROSS CULTURAL NEGOTIATION BY PANMISEM NS
CROSS CULTURAL NEGOTIATION BY PANMISEM NS
 

Big Trends in PR Measurement (PR News Measurement Conference March 1, 2011)

  • 1. PR MEASUREMENT BIG TRENDS March 1, 2011 @tmarklein -1-
  • 2. TRADITIONAL SOCIAL Media analysis Monitoring “Coverage” “Conversations” One set of tools More tools GETTING INLINE EARNED OWNED MEDIA MEDIA PAID SHARED MEDIA MEDIA #1
  • 4. IMPRESSIONS ENGAGEMENT Count the eyeballs Show the impact #3
  • 5. #4 “MEASUREMENT” At the end “ANALYTICS” All the time
  • 6. ADVICE Focus on the behaviors, not the tools Unify the media, metrics, channels Impress *and* engage Use the data to make decisions