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Thomas Listerman
Thomas Listerman

The document discusses strategies for improving e-communications at USF Advancement. It outlines the e-communications manager's goals of increasing readership and effectiveness of communications through email, social media, web video and websites. Specific tactics recommended include monitoring online discussions, engaging target audiences on popular platforms, building the university's brand through participation, cultivating alumni communities, and measuring progress through metrics. The document provides tips for managing e-communications effectively and with low costs.

Educação
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Improving Your E-Communication ,[object Object],[object Object],[object Object]
What do I mean by E-Communications?
My job description ,[object Object]
My job description ,[object Object],Email Outreach
My job description ,[object Object],Email Outreach Social Media
My job description ,[object Object],Email Outreach Social Media Web Video
My job description ,[object Object],Email Outreach Social Media Web Video Web Site
My job description ,[object Object],Email Outreach Social Media Web Video Web Site Goals and strategy
My job description ,[object Object],Email Outreach Social Media Web Video Web Site  Measurable indicators of increased readership and effectiveness Goals and strategy
Why should we care about E-Communications?
Media habits are changing ,[object Object],[object Object]
Handheld devices increase ,[object Object],[object Object],[object Object],[object Object]
Personal networks prosper ,[object Object],[object Object],[object Object],[object Object]
Rich media content is expected ,[object Object],[object Object],[object Object]
Communities moved to the Web ,[object Object]
Communities moved to the Web ,[object Object],[object Object]
Communities moved to the Web ,[object Object],[object Object],[object Object]
Communities moved to the Web ,[object Object],[object Object],[object Object],[object Object]
How can we use E-Communications in Higher Education?
No doubt about potential ,[object Object],[object Object]
What can USF do? ,[object Object],[object Object]
Monitor, observe and respond ,[object Object],[object Object],[object Object],[object Object]
What can USF do? ,[object Object],[object Object],[object Object]
Bring content by email ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Bring content by email ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Bring content by social media ,[object Object],Updated: 03/30/10
Bring content by social media ,[object Object],[object Object],Updated: 03/30/10
Bring content by social media ,[object Object],[object Object],[object Object],Updated: 03/30/10
Bring content by social media ,[object Object],[object Object],[object Object],[object Object],Updated: 03/30/10
Bring content by social media ,[object Object],[object Object],[object Object],[object Object],[object Object],Updated: 03/30/10
Bring content by social media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Updated: 03/30/10
Bring rich media content www.youtube.com/usfcalifornia
Bring social content to own Web
What can USF do? ,[object Object],[object Object],[object Object],[object Object]
Branding by participation
What can USF do? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Cultivate alumni and friends
What can USF do? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Engage and motivate http://www.usfca.edu/blogs/csi
Engage and motivate http://blogs.usfca.edu/videocontest
What can USF do? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Measure progress ,[object Object]
Measure progress ,[object Object],[object Object]
Measure progress ,[object Object],[object Object],[object Object]
Measure progress ,[object Object],[object Object],[object Object],[object Object]
Measure progress ,[object Object],[object Object],[object Object],[object Object],[object Object]
What can USF do? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Keep costs low by DIY ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What can USF do? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
10 tips on how to manage E-Communications
My 10 tips ,[object Object]
My 10 tips ,[object Object],[object Object]
My 10 tips ,[object Object],[object Object],[object Object]
My 10 tips ,[object Object],[object Object],[object Object],[object Object]
My 10 tips ,[object Object],[object Object],[object Object],[object Object],[object Object]
My 10 tips ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
My 10 tips ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
My 10 tips ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
My 10 tips ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
My 10 tips ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Techtalk Presentation 033110

Notas do Editor

  1. Audience: Whole division and Board of Trustee Committee What do I want them to bring home? These are the goals The strategy is based on stats (knowledge) Integrated with all UA work, new dimension Results look good so far