Mobile Phone Marketing Solutions presentation to bizlaunch jan2013

Success is a CHOICE!
Featured Speaker:

Thomas Fulmer
Technology, Marketing, &
Sales Tips To EXPLODE
Your Business!

Marketing Technology Sales

www.GoMobileFL.com | www.ThomasFulmer.com

What is Essential to growing
a YOUR business?


CUSTOMERS???


WHAT DO CUSTOMERS WANT?


WHAT IS YOUR OFFER?

HOW WILL YOU INSPIRE THEM TO ACT?

REACH CUSTOMERS FROM MULTIPLE ANGLES…

1 PRINT/EMAIL/RADIO/Phone

2 SMS/TEXT/Coupon

INTERNET/WEBSITE/
3 MOBILE WEBSITE/SOCIAL

HOW WILL YOU FOLLOW UP?

1 PRINT/EMAIL/RADIO/PHONE

2 SMS/TEXT/Coupon

INTERNET/WEBSITE/
3 MOBILE WEBSITE

TRENDS….MOBILE?
 There are 6.8 billion people on the planet. 5.1 billion of them own a
cell phone, but only 4.2 billion own a toothbrush.
(Source: Mobile Marketing Association Asia)
 91% of people keep their phone within 3 feet of themselves, 24
hours a day, 365 days per year.
Source Morgan Stanley
 3 out of 5 internet searches are done using a mobile phone
 70% of all mobile searches result in action within 1 hour.
(Source: Mobile Marketer)


MOBILE
WEBSITE


WHY MOBILE?
 FACT: Customers are using mobile to find your competition.
Source: Google "Understanding Smartphone Users," 2011


WHERE’S YOUR PHONE?
It takes 26 hours for the
average person to report a
lost wallet. It takes 68
minutes for them to report a
lost phone.
(Source: Unisys)


TV
 There are MORE mobile
phones on the planet
than there are TVs.
(Source: Jupiter)


MOBILE SEARCH
 70% of all mobile searches result in
action within 1 hour.
(Source: Mobile Marketer)

 Mobile coupons get 10 times the
redemption rate of traditional coupons.
(Source: Borrell Associates)

Infographic courtesy of
InfographicIgnition


WHERE’S YOUR PHONE?
91% of all U.S.
citizens have their
mobile device
within reach 24/7.
(Source: Morgan Stanley) 9%

91%


WHERE SHALL WE GO??
 Searching for local businesses is
the #1 way people use smart
phones
(source: google)

 …unfortunately normal websites
look sloppy and are hard to use on
small mobile screens

BE HONEST, YOUR SITE SU…


HOW CUSTOMERS BENEFIT
Non Mobile Website Mobile Website
 User friendly
 Loads fast
 Easy to see
 Easy to read
 Easy to take action
 Easy to find your location
 Special offers and coupons
 Drives targeted traffic that wants to buy
 Online retailers - a mobile site can increase
consumer engagement by 85%
 Website visitors are 51% more likely to do
business with an online retailer with a mobile site.


SMS
CAMPAIGN
Infographic courtesy of
InfographicIgnition


SMS MARKETING
 HOW ARE YOU STAYING IN
TOUCH WITH YOUR CUSTOMERS?
 Text messaging has been
estimated to be 5 times more
effective than direct mail and 10
times more effective than
newspaper advertising.

SMS MARKETING
Unique Features SMS Marketing Benefits:
• It has 97% open rates • Gain new clients
• It’s immediate • Increase Customer Retention
• It’s personal • Increase brand awareness
• Increase loyalty
• It’s targeted • Engage your customers
• It’s permission based (opt-in) • Increase sales
• It’s time sensitive • Build a mobile database
• It’s cost effective • You can get more traffic to your business in
• It’s environmentally friendly one hour, from a single TEXT MESSAGE; than
• It reaches your audience no matter in one year from a search engine listing... if
where they are you know what you're doing.


THE AMERICAN LOVE AFFAIR
WITH TEXTING
 89% of the Population has a
Cell/ Mobile Phone!
 90% Use Mobile Phone for
TEXTING
 95% of SMS TEXTS are Read
in the first 10 minutes! Read in 10 Min Not Read in 10 Min


YOUR CLIENTS LOVE TO TEXT
 It takes 90 minutes for the
average person to respond to
an email. It takes 90 seconds
for the average person to
respond to a text message.
(Source: CTIA.org)


GOTTA READ THAT TEXT…
 Text messaging is 5X more effective than
direct mail and 10X more effective than
newspaper advertising
 Mobile coupons get 10X the redemption
rate of traditional coupons.
(Source: Borrell Associates)


AND MORE TEXTS…


CUSTOMIZED SMS MARKETING
Selection of services offered:
 Appointment reminders
 Automated text campaigns
 Coupons and special offers
 Customer surveys
 Product voting
 Contests


CRM – CUSTOMER RELATIONSHIP MANAGER


KNOW YOUR CUSTOMER &
THEIR PREFERENCES


TARGET THE MARKET


TRACK ALL MARKETING WHEN POSSIBLE


6 Technology and Marketing Tips To EXPLODE Your Business!

 Have a mobile website
 Utilize Text Marketing and/or Email Marketing
 Utilize A CRM To keep up with customers
 Know Your Customers & Their preferences
 Target your marketing
 Track your marketing & Evaluate regularly

Resources


Mobile Phone Marketing Solutions presentation to bizlaunch jan2013

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