This document discusses competitive and cooperative business strategies. Competitive strategies aim to achieve a competitive advantage through breakthrough improvements, while cooperative strategies add value for customers through collusion, alliances, and strategic partnerships along a continuum from weak to strong. It provides examples of cooperative strategies like joint ventures, value-chain consortia, licensing arrangements, and partnerships.

1. Chapter 7
Business Strategy
Competitive Advantage and Cooperative strategy

2. Business Strategies
Competitive Strategy
VS
Cooperative Strategy

3. Competitive Strategy

4. Competitive Strategy (breakthrough
improvement)

5. Competitive Strategy

6. Cooperative Strategy (value added to
customer) Collusion and Alliances

7. Cooperative Strategy

8. Cooperative Strategy

9. Cooperative Strategy

10. Cooperative Strategy
Continuum of Strategic Alliances
Mutual Service Joint Venture Value-Chain
Consortia Licensing Arrangement Partnership
weak & Distant Strong & Close

11. Discussion Questions
• Assume you work for a small firm that developed a better and faster
operating system for net-books than Microsoft Windows. What
strategy might the firm use to unset Windows in this market?