1. MBAAT GYAN VIHAR
INTERNATIONAL SCHOOL OF
BUSINESS MANAGEMENT - A
LIFE CHANGING EXPERIENCE
By :
Dr. Trilok Kumar Jain
Dean, ISBM (International School of Business Management)
Suresh Gyan Vihar University
Jaipur
www.gyanvihar.org
Isbm@gyanvihar.org, jain.tk@gmail.com
Mobile : 9414430763
Gyan Vihar ISBM focuses on entrepreneurship, becuase
entrepreneurs build enterprises, which generate employment
opportunities and change the society at large. In order to create a
stimulating culture, there are lot of student clubs, where students
experiment with their creative ideas and become mini-entrepreneurs.
Entrepreneurs and planners are regularly invited to enable students
to have a face to face discussions with them. There are regular
activities to stimulate the creative potential of the students. The
students are encouraged to pursue excellence. There are regular
business games and other experiential exercises to nurture the
decision making skills of the students. These initiatives enable
students to think out of box. All these initiatives can be summarised
as business simulation for developing entrepreneurial potential of the
students.
Couses for Studies :
The Gyan Vihar ISBM Offers following courses : -

2. MBA (Executive):This programme is for working executives.They
can attend this programme every saturday. The contents of
programme are for those who need skills for top management and
middle management assignments.
MBA (Dual Specialisation) : A student can take specialisation in two
streams like Marketing+Finance. French Language training, Softskills
training, and live projects.
MBA (Finance) : Enabling students to pursue career in Finance
area.Gives special training in stock market operations and in
accounting and finance functions.Finance lab training,French
Language training, Softskills training. The students can also prepare
for CFA.
MBA (Marketing): Gain expertise in theoretical and practical aspects
of marketing by working on live projects. Training in Advertising Lab,
French Language training, Softskills training
MBA (Human Resources): Gain expertise in theoretical and
practical aspects of HR by working on live projects. Training in HR
applications, French Language training, Softskills training.
MBA (Global Business) : Visit to 4 countries on educational tours
and attain expertise in theoretical and practical aspects of
international marketing by working on live projects. Export-Import
training, French Language training, Softskills training
MBA (Entrepreneurship): Be guided by Entrepreneurs, prepare
business plans and present them in B-Plan contests in different
countries. Acquire expertise in theoretical and practical aspects of
Business Planning by working on Business Simulations. Industrial
Visits and Entrepreneurial Mentoring, French Language training,
Softskills training, and live projects.
MBA (E-Governance and ERP) : Gain expertise in theoretical and
practical aspects of ERP implementation and learn how governments
are implementing E-Governance projects. French Language training,

3. Softskills training, and live projects.
BBA (Marketing, Finance and HR) : Specialise in Marketing,
Finance and HR and prepare for corporate world. French Language
training, Softskills training, and live projects.
BBA (Actuarial Sciences, Banking and Capital Markets) : The
course contents are designed to enable you to prepare for actuarial
science course of Indian Actuarial Society. You also get practical
trainings. French Language training, Softskills training, and live
projects.
B.Com. (Corporate Secretaryship) with preparation for CS of ICSI :
The course contents are designed to enable you to prepare for CS of
ICSI. You also get practical trainings. French Language training,
Softskills training, and live projects.
B.Com. (Honors in Management Accounting) with preparation of
Chartered Management Accounting (CMA) of CIMA London : The
course contents are designed to enable you to prepare for CMA of
CIMA. We have an MOU with CIMA in this regard. You also get
practical trainings. French Language training, Softskills training, and
live projects.
B.A. (Honors in Economics) with preparation of Indian Civil
Services Examinations (IAS and RAS) and other Competitive
Examinations, French Language training, Softskills training, and live
projects.
Certificate Programme in Journalism and Media Management:
You can learn how to craft and prepare proper news and articles and
how to manage a media house.A short term programme with practical
training. Special projects on Journalism for Social Development and
prepare documentaries for C3W Speical Award on Environmental
Journalists.
Certificate Programme in Advertising Management: Theoretical
and practical knowledge on how to conceptualise and prepare

4. innovative advertisements. A short term programme with practical
training.
Certificate Programme in French Language : You can learn
French in a short span of time with proper learning environment
Commerce Proficiency Training (Free) :Training Tally,Accounting
Operations and in account finalisation. A short term programme with
practical training.
Shortcuts for Bank Examinations (Free):With the help of shortcuts,
you can increase your speed of calculations and improve your
performance in quantitative aptitude, reasoning and comprehension
skills.
Shortcuts for CA and CS Examinations (Free) : with proper
guidance you can improve your performance in various CA,CS and
other related examinations.
MANAGING LIFE AT CROSS ROADS (free) - Special Career
Building Workshop : for students in the class 12th or final graduation
or for those who have completed class 12th or Graduation. The
students are exposed to detailed discussions on different career
options and they are provided detailed information about how to avail
the best options, how to get scholarships and how to prepare for the
best opportunities. These workshops are organised in Gyan Vihar
ISBM as well as in Schools and Colleges.
Corporate Leadership Programme / Management Development
Programme / Executive Development Programme / Experiential
Coaching : Tailor made programmes for companies / NGOs for
training their executives. A large number of companies have
benefitted from these.
Gyan Vihar ISBM has following specialised labs for enabling students
to experiment with their creativity : -

5. a. Marketing and Advertising Research Lab
b. Finance Lab
c. Accounting and Statistical Lab
d. Case Development Centre
All these labs and case development centres have great training and
developmental value for the students. A brief descrption of these is
presented below:
a. Marketing and Advertising Research Lab : The students study
the marketing strategies of different companies. They also study the
new product launches and how to prepare pre-launch strategies.
They also study advertisements of different companies. They also
prepare advertisements as a part of their regular studies. Their focus
is on bringing out the best creative appeal in an advertisement. Prof.
Swati Mishra, who has carried out doctoral research on print
advertising, guides the students about how to prepare creative
advertisements.
b. Finance Lab : The students study the stock markets, the
commodities markets and the financial institutions. There is a student
club named VIRTUAL TRADERS which stimulates experimentation
on stock markets and commodity markets so that students can
experiment with different hedging strategies and other options to
prepare themselves for the real world. Prof. Parul Bhargava, who has
carried out detailed industry projects with broking houses, guides
students. Regular visiting faculty and guest faculty further guide the
students. Recently Mr. Ishu Tayal (senior executive of BOMBAY
STOCK EXCHANGE) guided the students about working of stock
markets. Mr. Rahul Daga (trainer in financial analysis) also guided the
students. The regular virtual trading contests enable the students to
sharpen their creative potential.
c. Accounting and Statistical Lab : The students learn to use
accounting, finance and statistical softwares, which enable them to

6. prepare for the real life. These softwares are necessary now a days.
The students learn how to use these softwares under the guidance of
faculty members. Dr. Ram Garg, who is faculty of accounting, guides
the students to use these softwares.
d. Case Development Centre : The students prepare case studies
and other stimulating academic material under the guidance of the
faculty members. These initiatives enable students to prepare for the
corporate world. The students interact with entrepreneurs and
prepare case studies. The case studies developed by the faculty
members are used for experimentation and trial and later published
out. Video clippings for management learning are also developed in
this centre.
Gyan Vihar ISBM also organises regular events for development of
students. Recently the follwoing activities are being conducted : -
a. C3W : Convention on Climate Change and Water - a symposium
to discuss and share initiatives to protect and promote environment.
(please check www.c3w.in to get latest updates). C3W clubs are
organised to promote environmental conserns among students in
schools and colleges. Any school / college can contact for this
purpose.
b. Gyan Vihar Commerce Proficiency Test : A national level test to
promote commerce students (pl. contact Dr. Ram Garg to
participate). Any school / institution can conduct these for the benefit
of their students.
c. Economics and Environment Test : A national level test
conducted in collaboration with Rajasthan Economics Association to
promote awareness on economics and environment. Any school /
institution can conduct these for the benefit of their students.
d. Entrepreneurship Strategy Summit : a meeting of entrepreneurs
(pl. contact Prof. Deep Mathur to participate in this)
e. HR Conclave : A meeting of HR executives to discuss latest tools

7. and techniques in HR
f. CSR Round Table Conference : A meeting of CSR Executives
and NGO representatives to discuss about CSR strategies to be
adopted.
G. Creative Video Documentary Contest : Please contact Prof.
Swati Mishra to participate in this event.
H. Business Plan Contest : The students prepare business plans,
which are evaluated by Angel Investors / Financiers. The students get
guidance from angel investors about how to prepare a business plan.
Last year, Mr. Naren Bakshi, renowned angel investor guided the
students.
Other Events : -
Following are some other events, where students participate in Gyan
Vihar to develop themselves: -
a. Exhuberance : a management festival
b. Verve
c. Aayam
d. Xanimo : a cultural festival
e. Management Magma : a management festival
f. Idea Contest : creative idea contest
g. Virtual Trading Contest
h. Gully Cricket : Learning team work through cricket
i. Accounting through Cricket : Learning accounting through cricket
Gyan Vihar ISBM brings out many publications including its fortnightly
newsletter Hulchal, its bi-annual newsletter the Quaint, its bi-annual
journal IJEM and other publications.

8. The Gyan Vihar ISBM is proud of the facts that large number of
students become entrepreneurs year after year and they refuse to
take up jobs. Recently Mr. Digvijay Singh has started his own
company ACE (an HR consultancy company). Mr. Vaibhav Gupta
(2013 pass out from MBA) has become educational entrepreneur in
Alwar city of Rajasthan and has decided to dedicate his life to
promote education.
Research and Publications:
The students, faculty and research scholars regularly publish articles
and research papers. A partial list of recent publications is presented
below : -
· Research paper on Indian mutual fund industry and the
variables influencing to invest in mutual fund market: An
Empirical study of investors behaviour published in Indian
Journal of Commerce & Management Studies ISSN : 2240-
0310 EISSN: 2229-5674 by Dr.Preeti Sharma
· Research paper on Analysis Of Retail Investor’s Behaviour
In Mutual Funds Market In Rajasthan to be published in
Economic Challenger ISSN Number- 0975 – 1351 by
Dr.Preeti Sharma
· Research paper on “Six Sigma For Entrepreneurs “ by Dr.Tk
Jain with Mr. Sundeep Kumar in the Journal published by
Department of EAFM University of Rajasthan.
· Research Paper on “The Role of Voluntarism in Rural
Transformation in Western India - An Exploratory Study” by
Dr.Tk Jain with Mr. Sundeep Kumar in the journal published
by Department of EAFM University of Rajasthan.

9. · In the Economic Challenger Journal - Towards a sustainable
Business Model – by Dr.Tk Jain with Dr. Ruchi Goyal, Dr.
Ram Garg and Mr. Sundeep Kumar in the Economic
Challenger vol 15(58) January- March. 201312-17 ISSN
09751351
· Changing paradigms of Rural management Publishing
paper ”Innovation in Rural marketing” by Dr.Tk Jain with Mr.
Sundeep Kumar (it is edited book, Editor Dr. Ramesh kumar
miryala )Zenon Academic Publishing Vol1(1) May 2013
ISBN: 978-81-926819-0-0.
· Published Paper titled "Role of Social Media in promoting
Gross Enrolment Ratio" at National Conference (Social
Media- the Colossus) by Dr. Tk Jain dated July 11, 2012 with
Shekhar Kapoor.
· Research Paper on “Employees perception towards success
factors of six sigma: A study on Foreign Banks” published in
Research World: Journal of arts, science & commerce
International referred research journal by Dr.Renu Pareek.
· Research paper on “An empirical study on critical success
factors of six sigma : With special reference to banking
sector” published in Indian journal of Marketing by Dr.Renu
Pareek
· Research paper on “A study of mutual fund industry and
profile of investors & their behaviour-- with special reference
to Rajasthan” published in SHARE Journal ISSN NO: 0976-
4712 by Dr.Preeti Sharma

10. · Research paper on “Awareness level on Green marketing in
Telecom companies” published in ORJA ISSN NO 0974-
7869 by Dr.Preeti Sharma
· Ruchi Goyal, Dr. Madhu Srivastava, “ A Study of Human
Resource Practices and their impact on Employees Job
Satisfaction and Organizational Commitment in selected
Pharmaceuticals Industries”, IJBTT, ISSN No. 2249-0183
· Dr. T.K.Jain, Dr. Ruchi Goyal et. al “ Towards a sustainable
Business model” Economic Challenger ISSN No. 0975-1351
· Dr. Ruchi Goyal, Dinesh Goyal “ The Green HR Initiatives:
An Alternative Business Strategy for Sustainable Growth”
“Tatva – the essence of excellence” (ISSN No.0973-0974)
· Dr. Ram Garg, Dr. T. K. Jain, Dr. Ruchi Goyal “inferential
statistics for judging the financial performances of selected
pharmaceutical companies in India”
· Dinesh Goyal, Dr. Ruchi Goyal et.al “Secure Voting System
in a Mobile Network”, IJCIT, Vol 2 No.2, March 2013,
ISSN:2279-0764
International & National Seminar
· Research Paper Presented at IIM Indore at International
Conference On Excellence In Research And Education: 9th-
12th May 2013 In Collaboration With Universiti Tun Abdul
Razak (UNIRAZAK) – on Switching Behavior And Problems
Encountered By The Investors In The Mutual Funds Market by
Dr. Preeti Sharma.

11. · Research Paper Presented At 28th National Convention Of
Production Engineers And National Seminar On
“Advancements In Production And Operations Management”
04-05 May, 2013 At MNIT Jaipur On The Topic An Empirical
Study Of Importance Of Six Sigma In Mutual Funds
Management by Dr. Preeti Sharma
· Research paper presented at St. Xaviers College, Jaipur in
National Conference on Management Strategies and
Innovations on “Judicial Trends on Comparative Advertising &
Product Disparagement in relation to trademarks infringement
by Mr.Puneet Bafna.
· Research paper presented at Jaipur National University, Jaipur
in International Conference on “Right to Food:National &
International Dimensions” on “National Food Security Bill 2011”
by Mr.Puneet Bafna.
· Paper presented in National Conference titled “To study the
impact of innovative banking services on retail users” held at
Xaviers College’Jaipur by Ms.Parul Bhargava with Ms.Inakshi
Johri.
· Paper accepted and presented on "To study the impact of
Strategic Human Resource Management on Organizational
Performance”at International Conference at Desh Bhagat
Institute of Management and Computer Sciences, Mandi
Gobindgarh, Punjab by Ms.Inakshi Johri with Ms.Parul
Bhargava.

12. · Paper accepted and presented at a conference for
“Innovations & Creativity in Management” at St. Xaviers
College of Management; Jaipur by Ms.Swati Mishra
· Contributed a paper in absentia at the International conference
on Sustainable practices in management at Biyani Girls
college of management ; Title of paper – “Sustainable
practices carried out by advertisers today” by Ms.Swati
Mishra.
· Mr.Puneet Bafna and Ms.Swati Mishra participated in BIG
MAGE-13 on contemporary Management Practices: A holistic
approach through sustainable development organized by
faculty of management & faculty of law at Jagan nath
University’Jaipur.
· Workshop attended on “Emerging Trends in Professional
Education”. ICG, Jaipur by Dr.Ruchi Goyal
· Workshop on “Wireless Networks: Today & Beyond”
Participated in Economic Planning Forum at GCA Ajmer by
Dr.Ruchi Goyal
· “Corporate Social Responsibility: A Case Study of TCS”.
Presented at Aravali Institute of Management, Jodhpur by
Dr.Ruchi Goyal
· Presented a paper on “ An inquiry into Goals and processes of
Family Business Enterprises manage by Families Having roots
from Rajasthan” by Dr.Tk Jain at the Fourth Asian invitational
Conference on Family Business held at Indian School of

13. Business, Hyderabad During 1 to 3th February 2013.
· Presented the paper entitled “Towards A Sustainable
Business model” in the JKLU-COM-2013: Conference on
Management held Ferom February 22-23th 2013 at JK
Lakshmipat university, Jaipur by Dr.TK Jain with Mr. Sundeep
Kumar .
· Presented the paper entitled “Towards A Sustainable Business
model” in the National Conference held at Padmashree DR.
D.Y Patil institute of management Studies(DYPIMS), Pune
from march 1-3,2013 by Tk Jain with Mr. Sundeep Kumar .
· Presented a paper on “Innovation and Networking: the
path Ahead For Rural Entrepreneurship” during the
international Conference on management and Business
innovation-ICOMBI 2013organised by Department of
management Studies, MNIT, Jaipur, on may 18-19,2013 by
Dr.TK Jain with Mr. Sundeep Kumar .
· Dr.TK Jain: Keynote Speaker in National Seminar on
Contemporary Mgmt Practices: A Holistic Approach Through
Sustainable Development, Organized Jagan Nath University,
Jaipur, dated January 19, 2013.
· Dr.TK Jain: Keynote speaker on the occasion of National
Conference on “Reshaping India’s Higher Education
Landscape for the Global Environment” on 6th November,
2012.

14. · Dr.TK Jain: Keynote Speaker on the occasion of National
Conference on Relative Economics held in Gandhi Dham
(Gujarat) jointly organised by 10 State Universities of Gujarat
on 14 and 15 April 2013.
Faculty Development Program
· Dr.Preeti Sharma and Dr.Ram Garg participated in the 13 days
FDP Programme on “Research Methods & Data Analysis Tools
organized by IMS’Dehradun sponsored by AICTE
The students of Gyan Vihar ISBM regularly interact with senior
executives and entrepreneurs. Some of the senior executives with
whom our students have interacted recently include the following : -
S.N
o. Name Designation Company Na
1 Harbinder Singh Sokhi Sr. Executive BSE BSE Experien
2
B. Raj Bhandari I.M.P.
( Rwtd.) Pricipal Adviser International T
3 Jay Katoch Consultant International B
4 Ajay Thakur Head - BSE SME BSE Experien
5 Ved Parkash Kumar
Executive Director & Group
Chair Vedaant Cons
6 Surendra Shah Chartered Accountants Shah Surend
7 Amit Mittal Advocate Rajasthan Hig
8 Dr. Sarvadanand Arya Educational Consultant Former Vice C
9 P.P. Chaudhary Senior Advocate Supreme Cou
10 Ramakant Gupta
Engineering & Project
Management Consultant
11 Mukesh G Gupta General Secretary
Society for Re
(Regd.)

15. 12 Vijay K. Saluja Senior Fellow Institute of So
13 Sumit Chaudhuri
Chairman and Managing
Director
Third Millenni
Limited
14 Gayathri Nagendra
15 Girwar Singh
Manufactures & Exporters of
Fine Oriental Carpets Himgiri Expor
16 Mr. Amit Sharma GM MARKETING The Genus P
17 Mr. M.L. Sharma HR EXECUTIVE The Genus P
18 Anuj Agarwal Editor Dialogue Indi
19 Dr. J.C. Batra Senior Advocate Supreme Cou
20 Ashish Pareek GM - Finance & Accounts Tru Worth
21 Anil Shah Chartered Accountants R. Shah & Co
22 Arun Sharma Director TIE
23 Girish Gupta Chief Executive Officer Rajasthan Ve
24 R. Ravikumar Director - Sales & Marketing Nutrayu Heal
25 Vikram Golcha Managing Director Associated S
26 R. P. Vijay Chartered Accountants R.P. Vijay & C
27 Sidhartha Mehta Director Opus Media &
28 Ashish Bakshi Consultant Dimensions M
29 Dr. Hitesh Gupta CEO Vatsalya
30 Siddharth Agrawal Silkasiaa
31 Manuj Terapanthi Founder & CEO Organic Shop
32 Arpit Patni
VP, Business Planning &
Development Prem Cargo M
33 Supratim Basu Director Frontline Ven
34 Ravinder Singh Inventor, Consultant & Promoter Innovative Te
35 Prof. Iqraz Nabi Khan Pricipal Sri Balaji Coll
36 Madhav Charan Das Akshaya Patr
37 Sanjay Goel Business Manager Vibrant Techn
38 Dr. D.J. Tidke
Professor of Mechanical
Engineering G.H. Raisoni
39 Prof. B.S.Satyanarayana Pricipal R.V. College
40 Sanjay Yadav CEO Harbinger Re
41 Archana Surana Founder & Dirctor Arch
42 Hareshwar Dayal Vice President Hotel Mansin
43 Ankur Jain Manager (Marketing) Oriental Bank
44 Neha Khullar Business Development Sashakta
45 Saurabh Makhija Consultant University of C
46 John Hartwright NBS Head of Recruitment and Notthumbria U

16. Admissions
47 Deep Mathur Regional Coordinator Reliance
48 Neeraj Bansal Territory Manager Reliance
49 Ajay Chopra Director Crayons
50 Glenn Jones Director of Learner Recruitment Colegsirgar
51 Professor John Fenby Member of the Executive Board IMI University
52 Dr. Chandan Kumar Sarkar Professor Jadavpur Un
53 Bhupendra Singh Rathore Founder & Lead Facilitator Challenging H
54 Er. Praveen Patel Head of the Department Institute of En
55 Dr. V. Krishna Murthy Professor, Head and Dean People Educa
56 Ashutosh Sharma Sr. Direct Sales Executive Birla Sunlife I
57 Dr. S.B.Jaju Professor and Dean G.H. Raisoni
58 Mukesh Kumawat
Sales Manager - Direct
Marketing Birla Sunlife I
59 Dr. G.P. Govil Professor Manav Rachn
60 Aditi Gupta Regional Representative Charterted In
61 Dr. Nagappa U. Bhajantri Professoer and HOD Government E
62 Dr. M.K. Soni Executive Director & Dean Manav Rachn
63 Mr. Agrawal Executive Director The Genus P
64 Souvik Sakar Head - The Leap Prrogram Reliance
65 Srinivas Patnaik Aspire
66 Prof. Renu Joshi Director Global Institu
67 Dr. S. Udaya Kumar
Principal & Prof. of Computer
Science Geethanjali C
68 Raj Agarwal CEO & Director Genus Power
69 Rohan Sharma Training Head Professional T
70 Vijay Sinha Consultant
71 Rajendra Kumar Sales Development Manager HDFC Life
72 Satya Prakash Singh Co- Ordinator Assocham
73 Dr. Manoj Khurana Homoeopathic Physician Khurana Hom
74 Vaibahv Syal Deputy Assistant Manager Northumbria U
75 Prof. Paresh Sheth
Associate Dean & Resident
Director iiibsr
76 Dr. G. Abbaiah Director (Faculty Development) Jawaharlal Ne
77 Harsh Mehrotra Training Head – north Reliance
78 Hitesh Singh Rathore Assistant Sales Manager Marriott Jaipu
79 Ganesh B. Ram iTEP Educatio
80 Nishant Jain Director Trade Swift
81 Rahul Krishnia Director Saarthi Educa

17. 82 Prof. B.S. Tyagi Director IEC College o
83 Puneet Mittal CEO Pratham Soft
84 Mahavir Pratap Sharma
Government Recognised Export
House Oscar Export
85 Prof. Pranveer S Satvat Dean Galgotias Uni
86 Mahaveer Pratap Sharma Board of Trustee Tie Global Tie
87 Amar Jain Abcvision
88 Dr. T.S. Chandar Professor & Head PES