Presentation done by Kira Wampler at SugarCRM #scon10 conference.

1. It’s a New Normal And, There’s No Going Back… Kira Wampler Small Business Group, Intuit @kirasw

2. Change Lives So Profoundly, People Can’t Imagine Going Back to the Old Way

3. Social is in Intuit’s DNA

4. Welcome to the New Normal What’s New? The talk spreads far, fast... and it’s permanent. What’s Normal? People talking.

7. In the New Normal… Know thy customers or know nothing

8. In order to achieve my goals, I’ve got to figure out everything myself and no one is looking out for me. The Small Business Owner Insight

9. In the New Normal… Be where your customers are or beware!

11. Helping Customers Where They Are Feeding Care

12. Live Community IN QuickBooks In-product, contextual help powered by tens of thousands of small business owners and experts

13. In the New Normal… Participation goes well with… promotion!

14. Small Business United - 2009 Key Results: More than 1.2 million visits 2000 stories submitted and over 30000 ratings 12% of total Intuit talk; 90% positive Conversion rate on par with transaction sites Fully supported with added-value media Warrillow Small Business Marketer of the Year and WOMMA Gold & Grand Prix Awards

15. Love A Local Business – 2010 Key Activities: Six month testing & tollgating campaign Ongoing iteration = 40% nomination rate! Collaboration with radio network on contest yields strong added value promotion Campaign has legs: Kiva, foursquare and Gigya Campaign going offline with test in Sacramento Shameless plug alert – love your favorite business at http://lovealocalbusiness.com

16. In the New Normal… Good business skills… still matter

20. Questions Twitter: @kirasw or @intuit