Personal Branding for students
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My presentation in Communication Marketing course at Euromed Management
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Personal Branding for students
- 1. Personal Branding “If you would Google you name, what would you find out?” light flavour, just for students International Exchange Student from Università degli Studi di Parma, Italy Tiziano Tassi domenica 18 ottobre 2009
- 2. Others What is Personal Branding? Personal branding is how we present ourselves to others Recruiters Colleagues Companies Educators International Exchange Student from Università degli Studi di Parma, Italy Tiziano Tassi domenica 18 ottobre 2009
- 3. About Today talk REPUTATION INTERNET YOU International Exchange Student from Università degli Studi di Parma, Italy Tiziano Tassi domenica 18 ottobre 2009
- 4. Reputation Yesterday Today Professors Curriculum Vitae Work References Professors Curriculum Vitae Work References Internet International Exchange Student from Università degli Studi di Parma, Italy Tiziano Tassi domenica 18 ottobre 2009
- 5. New trends Employers uses social networks as hiring tool 29% 26% 21% 7% Blogs 11% 45% Source: 2009, Career Builder Survey in 2008 they were 22% International Exchange Student from Università degli Studi di Parma, Italy Tiziano Tassi domenica 18 ottobre 2009
- 6. Causes to NOT hire found on social networks!! 53% - Candidate posted provocative or inappropriate photographs or information 44% - Candidate posted content about them drinking or using drugs 35% - Candidate bad-mouthed their previous employer, co-workers or clients 29% - Candidate showed poor communication skills 26% - Candidate made discriminatory comments 24% - Candidate lied about qualifications 20% - Candidate shared confidential information from previous employer 35% said that they found something caused them not to hire candidate Source: 2009, Career Builder Survey International Exchange Student from Università degli Studi di Parma, Italy Tiziano Tassi domenica 18 ottobre 2009
- 7. Causes to hire found on social networks!! 50% - Profile provided a good feel for the candidate's personality 39% - Profile supported candidate's professional qualifications 38% - Candidate was creative 35% - Candidate showed solid communication skills 33% - Candidate was well-rounded 18% said that they found something caused them to hire candidate Source: 2009, Career Builder Survey International Exchange Student from Università degli Studi di Parma, Italy Tiziano Tassi domenica 18 ottobre 2009
- 8. Social network is not“bad”or“good” . It’s just a tool. So, be careful when you use it. International Exchange Student from Università degli Studi di Parma, Italy Tiziano Tassi domenica 18 ottobre 2009
- 9. Kevin Colvin intern at Anglo Irish Bank FIRED domenica 18 ottobre 2009
- 10. Employee The Boss FIRED domenica 18 ottobre 2009
- 11. VIRGIN Atlantic sacked 13 crew members who branded passengers “chavs” and mocked the airline’s safety on Facebook. FIRED domenica 18 ottobre 2009
- 12. Simone Brunozzi Web Services Technology Evangelist Amazon Europe, Middle East & Africa HIRED Not only fires... Hired in Second Life domenica 18 ottobre 2009
- 13. Web Now, what you think you’ll find out? Google your name. International Exchange Student from Università degli Studi di Parma, Italy Tiziano Tassi domenica 18 ottobre 2009
- 14. Example International Exchange Student from Università degli Studi di Parma, Italy Tiziano Tassi domenica 18 ottobre 2009
- 15. SN 43% BSN 20% Blogs 20% Aggregators 7% Me 7% Not me 3% Google Ranks SN 50% BSN 30% Blogs 10% Aggregators 5% Me 0% Not me 5% Social Networks 40% Business Social Networks 40% Blogs 10% Aggregators 10% Me (not my own tools) 0% Not Me 0% 1-10 1-20 1-30 Contents relevant about ME generated by ME (I have the control) = 100% domenica 18 ottobre 2009
- 16. My Social Networks and more... domenica 18 ottobre 2009
- 17. Since I control what I post... International Exchange Student from Università degli Studi di Parma, Italy Tiziano Tassi domenica 18 ottobre 2009
- 18. With Social Networks you have the control of contents regarding you on the web. YOU decide what the web says aboutYOU keep in mind for the future! International Exchange Student from Università degli Studi di Parma, Italy Tiziano Tassi domenica 18 ottobre 2009
- 19. Tiziano Tassi Student in Trade Marketing and Commercial Strategies Università degli Studi di Parma tiziano.tassi tizianotassi @tizianotassi tiziano.posterous.com feel free to add me! domenica 18 ottobre 2009