1. LUBRICANTS, GR
EASE & OIL
SURYA PRAKASH TIWARI (12)
SUMAN SEKHAR BISWAL (05)

2. Introduction
• Global Demand – 41.7 million metric tons
• Asia – 3rd Largest Market

3. International
Consolidation
• 1700 players
• Merger with bigger companies
• Increase in volatility

4. Technology
• Improved engineering
• Increased demand
• Better quality of base oil

5. Derived Demand
• Gasoline: motor spirit/petrol
• Diesel - vehicles and other motors/engines
• Kerosene - cooking/heating
• Fuel Oil: boiler fuel for industry, power and
shipping

6. Joint Demand
• Brake Fluids
• Lubricating Grease
• Hydraulic Fluids
• Transmission Fluids
• Oil Based Additives
• Petroleum Jelly and Waxes

7. Organizational Customers
• OEM Manufactures
• Car Dealerships
• Fleet Operators
• Race Teams

8. Segmentation
• Automotive
• Industrial
• Marine

9. Market
Strategies
• Brand name, Price, Accessibility and Services
• Sales Push to Brand Pull
• Promotion, Discounts and Mergers