With Tapcite you can turn any screen surface into engaging and interactive story. Tapcite allows customers to use their mobile device to control the story. Signup for more info: http://www.tapcite.com

1. TELTHLE Y INOTUERRA SCTTIOVIRSYT

2. 57% OF SMARTPHONE
USERS VISITS COMPANY’S
SITE OR APP WHILE IN-STORE
CISCO 2013

3. 33% OF SHOPPERS SEARCH
FOR AN ONLINE COUPON ON
THEIR MOBILE
RETAILMENOT SHOPPERS TREND REPORT

4. 67 % OF RETAILERS SEE VALUE
OF HAVING CUSTOMERS USE THEIR
SMARTPHONES WITHIN THE STORE
RSR RESEARCH 2011

5. AND 41% SAID THEY
PERCEIVE A LOT OF VALUE
IN MOBILE IN-STORE
RSR RESEARCH 2011

6. 60% OF SHOPPERS WANT
MORE INTERACTIVE
EXPERIENCES IN STORES
COGNIZANT SHOPPER STUDY 2013

7. IT’S ABOUT THE TIME TO
INTERACTIFY YOUR ASSETS

8. WITH TAPCITE YOU CAN TURN
ANY SCREEN SURFACE INTO
AN INTERACTIVE STORY

9. CUSTOMERS USE THEIR OWN
TRUSTED MOBILE DEVICE TO
INTERACT

10. AND THE BEST THING
IS THAT YOU CAN MAKE
YOUR BRAND AVAILABLE.

11. LEAVE TRAIL TO
YOUR BRAND AND ADD
CALL-TO-ACTION

12. FROM ENGAGEMENT TO ACTION
Engage
QR to see what
she’s up to.
Call-to-action
• enter your friends email
to send a valentine
to you sporty friend
• ‘here’s your top runners for
you,
buy now and get -10%
• See your nearest dealer,
tap here
Interaction
Story
Grid with three choices:
• A football
• A runner
• A t-shirt

13. TYPES OF STORIES
Moment
One moment of time,
single picture with a
multiple interactive
hotspots
Cartoon
Story with series of
pictures. Animated or
stills. Like a cartoon.
Movie
Story follows thru multiple
films. Like a movie.

14. WITH EASY-TO-USE TOOL YOU
CAN INTERACTIVATE ANY
KIND OF ASSETS

15. EXAMPLE:
CUSTOMER JOURNEY

16. TO START THE STORY SCAN THE QR CODE

17. TOUGH CALL, MAYBE YOU SHOULD PRESS B AND PASS?

18. OK, LET’S PRESS B AND PASS ONCE MORE TO GET OPEN SPOT!

19. GO FOR IT AND PRESS A

20. YES! DAMN YOU’RE GOOD. LOOK YOU EVEN GET SOME DISCOUNT!

21. EXAMPLE: STORYBOARD

22. A
B
B
A
A
B
B
A
A
B
B
A
A
B
B
A

23. TELTHLE Y INOTUERRA SCTTIOVIRSYT