Twitter revolution adv 492 by Dongmin Kim

1. TWITTER REVOLUTION
BY DONGMIN KIM
Social Media Marketing Strategy – ADV 492

2. What is twitter to people?
 Twitter is a website, owned and operated by Twitter
Inc., which offers a social networking and micro
blogging service, enabling its users to send and read
other users' messages called tweets. Tweets are
text-based posts of up to 140 characters displayed
on the user's profile page.
 Since its creation in 2006 by Jack Dorsey, Twitter
has gained popularity worldwide and currently has
more than 175 million users. Quantcast estimates
Twitter has 54 million monthly unique U.S. visitors. It
is sometimes described as the "SMS of the Internet."

3. Twitter’s key facts
 Type of site:
 mobile social network service, micro blogging
 Area served:
 world wide
 Users:
 190million
 (accounts, not visitors)
 Availability:
 multilingual.
 Launched:
 July 15, 2006

4. How twitter could fly high?
 As a social network,Twitter revolves around
the principle of followers.When you choose
to follow anotherTwitter user that user's
tweets appear in reverse chronological order
on your mainTwitter page.

5. How twitter could fly high?
 If you follow 20 people, you'll see a mix of
tweets scrolling down the page: breakfast-
cereal updates, interesting new links, music
recommendations, even musings on the
future of education.

6. How twitter could fly high?
 Consequently,
 Related links that connects everyone.
 Contents of related links could be anything.
 People share their knowledge and
information in quick and easy way.

7. Price tweets
 Revenue is US $150 million (projected 2010)
 Twitter rose over US$57 million from venture
capitalist growth funding, although exact
numbers are not publicly disclosed.US $150
million (projected 2010)

8. Metrics
 Monthly normailzed metrics
 October 2010
 Unique visitors: 25,677,370
 Visitors: 186,046,399

9. Change of focus
 Twitter emphasized their news and
information network strategy in November
2009 by changing the question asked users
for status updates.
 "What are you doing?" to "What's happening?”

10. Appendix
 Time line and visitor information -
www.Compete.com
 Images from Google image –
www.Google.com
 Basic information –
 www.twitter.com