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WSJ 090208
- 1. West Side Jam j
- 5. Party up!
- 6. Contents Intro to WSJ 2009 l Recap of WSJ 2008 f q What’s New Publicity Efforts t Budget List s Sponsors Invitation c j West Side Jam
- 7. Intro to WSJ 2009 • 7- 8 March 2009, 8am till late • Venue: Raffles Marina Intro to WSJ 2009 • Annual International Wakeboarding Competition – Wakeboarding demonstration by world champions Recap of WSJ 2008 – Competitors comprising of Asia’s celebrity riders What’s New • Yachting Showcase Publicity Efforts – Exhibition of yachts for charter in 2009 Budget List • Spring/Summer 2009 Product Launch Sponsors Invitation – Underground Products, Gator Boards, Oneill, Straight Line, Nixon, VonZipper, Kustom, Fish Head, etc. j West Side Jam
- 8. Intro to WSJ 2009 • 2 Sponsored Athletes for Demonstration – Wakeboarding’s most Iconic riders e.g. Ryan Doyle, darin shapiro, etc. Intro to WSJ 2009 • 100 Competitors Recap of WSJ 2008 – Open Category- invitation open to S.E.A’s reigning champions only – Freeride Category- Local Leisure Wakeboarders What’s New • 400 Spectators (at any one point) Publicity Efforts – Individual Clients Budget List • A big group of friends who have continued to show their dedication to Sponsors Invitation this luxury lifestyle, amidst the financial crisis – Corporate Clients • Company functions that require more than just another restaurant. • VIP reception • Management Retreats • American Express, Hyatt Group, Diageo, etc. j West Side Jam
- 9. Intro to WSJ 2009 Annual International Wakeboarding Competition – Men’s Wakeboard -Open Category* • 1st: $3000, 2nd: $2000, 3rd: $1000 – Women’s Wakeboard -Open Category* Intro to WSJ 2009 • 1st: $2000, 2nd: $1000, 3rd: $500 – Mix Wakeskate -Open Category* Recap of WSJ 2008 • 1st: $3000, 2nd: $2000, 3rd: $1000 – Mix Wakesurf -Open Category What’s New – Men’s Wakeboard -Freeride Category Publicity Efforts – Women’s Wakeboard -Freeride Category – Under 12’s Wakeboard -Freeride Category Budget List Sponsors Invitation – Entry Fee: Standard $100, Last minute entries $150 • Competitors lunch on both days, and dinner on the 1st evening • Event T-shirt • Goodie Bag – Wakeboard/ Wakeskate demonstration sessions • Ryan Doyle j • AJ Racinelli West Side Jam • Dani Shapiro
- 12. Invitational Pro Demonstration Rider Ryan Doyle X- ors: s, UGP, ns Spo Board s obiu r M Gato ecator, R CEL, i Mar •Wakeskating Industry’s Rail Master •Wakeskate coach at The Projects •Designed and made the Doyle •Gator Doyle 41 Wakeskate •UGP Doyle & Doyle 2.0 Wakeskate Shoes
- 13. Invitational Pro Demonstration Rider ing, ill Cloth nsors Spo , O’Ne AJ Racinelli Boards eff, Drink, N Gator nergy kstar E ns, Roc • 19 years old!! r & So Powde .com kegiant • 2007 Wa – Tige’ Pro Am Jr. Mens Champion – WWA Wakeworld Championship- 3rd – Junior Men’s Pro Tour Champion – Pro Stop #1, #2 & #3- 1st place
- 14. Day 1 Event Lineup 0800 Junior Freer i d e 0900 Women’s Freeride Intro to WSJ 2009 1030 Men’s Freeride 1200 Break for Lunch/ Recap of WSJ 2008 Wakesurf Open 1430 Bikini Contest What’s New Catwalk in groupies of 3 & Dance Publicity Efforts 1500 Pro Wakeboard and Wakeskate Demonstration Session 1530 Women’s Open Budget List 1630 Men’s Open Sponsors Invitation 1730 Wakeskate Open 1830 Band Jam 1900 Competitors Dinner 2000 Event Party at the Pool 0000 End of Day 1
- 15. Day 2 Event Lineup 0800 Junior Freeride L C Q 0830 Women’s Freeride L C Q 0900 Men’s Freeride L C Q 0930 Wakesurf Open LCQ Intro to WSJ 2009 1000 Wakeskate Open LCQ 1030 Women’s Open LCQ Recap of WSJ 2008 1100 Men’s Open LCQ What’s New 1130 Break for Lunch/ Open Wakesur f Publicity Efforts 1340 Bikini Contest Budget List Final Individual Strut 1440 Band Jam Sponsors Invitation 1510 Junior Freeride Final 1550 Women’s Freeride Final 1630 Men’s Freeride Final 1710 Women’s Open Final 1750 Men’s Open Final 1830 Wakeskate Open Final 1900 Prize Giving Ceremony 2000 End of event
- 16. Recap of WSJ 2008 • 1- 2 March 2008, 8am till late • Main sponsor: aerogate pte ltd • Official Venue: Raffles Marina Intro to WSJ 2009 • Annual International Wakeboarding Competition Recap of WSJ 2008 – Competitors list includes S.E.A champions such as ‘Bomb’ Padiwat (Thailand), Mark Griffin (UK), Ayako Miyazaki (Japan), Sasha What’s New Christian (Singapore) Publicity Efforts • Constructed the biggest Funbox in Asia, worth a total of Budget List $19,000 Sponsors Invitation • Yachting Showcase – Fleet of 4 Yachts as VIP and Competitors Hosting • Turnout: 250 competitors and spectators j West Side Jam
- 17. Recap of WSJ 2008
- 18. What’s New • Fish Head Bikini Girls Contest – Bigger pool of 20-30 contestants Intro to WSJ 2009 – 2 rounds of competition Recap of WSJ 2008 • Round 1: Catwalk in groupies of 3 What’s New • Finals: Individual Strut Publicity Efforts – Stage: Top deck of Oriental Dream Budget List Sponsors Invitation o t t er! er, H t er, B et B ig g j West Side Jam
- 19. Bikini Contest Content that Sells In the name of Fun!!!
- 20. Finalists Will be featured in the Sponsoring Bikini’s advertising campaign for 2009 Take part in the photoshoot on the yachts Winner $500 Cash Prize Will be featured in a Full Spread in the FHM magazine Modelling opportunities with Sponsoring Modeling Agency
- 21. What’s new • Band Jam – Watch wicked aura batucada as they jam Intro to WSJ 2009 with us throughout the day. Recap of WSJ 2008 – the biggest name in the local music What’s New scene… Publicity Efforts – Stage: top deck of yacht Oriental Dream Budget List Sponsors Invitation j West Side Jam
- 22. Band Profile • 12-strong percussion band • 2003- formation of band • 2004- Opening for Black Eyed Peas concert in Singapore • 2005- Opening for Asian Television Award Show • 2005- Invited to perform at WOMAD • 2007- Only Asian band to be featured in Top 20 of BBC’s search for the ‘The Next Big Thing’
- 23. r! le Trai h tc Wa
- 24. What’s New • Pool Party – 7th March, 7pm till midnight Intro to WSJ 2009 – Guest list: 150 VIPs, sponsors and Recap of WSJ 2008 competitors What’s New – Venue: Raffles Marina Pool Publicity Efforts Budget List – Free flow of sponsored alcohol Sponsors Invitation – Celebrity DJ Brent Burns (S. Africa) – Screening of the event highlights on a big screen. j West Side Jam
- 25. The Pool Party
- 26. What’s New • Food and Beverage Lineup • Up to 10 F&B (incl. alcohol) Intro to WSJ 2009 partners will be invited to line Recap of WSJ 2008 up the dock What’s New • Riviera experience Publicity Efforts • Venue: Dockside Budget List Sponsors Invitation j West Side Jam
- 27. What’s New • Prize Giving Ceremony – 8th March, 7.30pm Intro to WSJ 2009 – Stage setup Recap of WSJ 2008 – Venue: Raffles marina poolside What’s New – Opportunity for Sponsors’ company Publicity Efforts and products to be advertised to the Budget List crowd Sponsors Invitation j West Side Jam
- 28. What’s New • Corporate Yacht Charter – Charter of Yacht for exclusive use Intro to WSJ 2009 – Uncompromising view of the entire competition Recap of WSJ 2008 – Free flow of finger food and What’s New selected alcoholic beverages. Publicity Efforts Budget List Sponsors Invitation j West Side Jam
- 29. Publicity Efforts Analysing the Target Market • Profile of an average Wakeboarder at Maxout Intro to WSJ 2009 Demographic Recap of WSJ 2008 – Mix of locals and expatriates of high net worth What’s New – 27 - 45 Years of Age Publicity Efforts – Director level and above Budget List – MNCs, Events, Advertising and Entertainment Industries, Marine Industries Sponsors Invitation Behavioural – Seeking an exclusive and alternative substitute to shopping and dining on the weekend – Adventurous and Proactive People j – Affinity to the water and being out at sea West Side Jam
- 30. Publicity Efforts Analysing the Target MArket • Profile of an average Yachting Enthusiast Intro to WSJ 2009 Demographic Recap of WSJ 2008 – Mainly expatriates of high net worth What’s New – 30 - 50 Years of Age Publicity Efforts – CEO level and above Budget List – All industries Sponsors Invitation Behavioural – High-profile, Party and Entertainment seekers – Seeking an exclusive space on top of their city apartments – Affinity to the water and being out at sea j West Side Jam
- 31. Publicity Efforts Print media • Advertising – Fhm magazine Intro to WSJ 2009 – -nautique magazine Recap of WSJ 2008 • PR/ Featured writeups – Juice magazine What’s New – IS magazine Publicity Efforts – Catalog magazine Budget List – Sunday Times Sponsors Invitation – Life! – Expat Living – Asia Pacific Boating – Wakeboarding Magazine – Alliance Magazine j West Side Jam
- 32. Publicity Efforts Direct marketing • Personal invitation to decision makers – Invitation cards followed up by personal phone Intro to WSJ 2009 call Recap of WSJ 2008 – Companies in our current clients’ industries What’s New • Marine • Oil and Gas Publicity Efforts • Media Budget List • Event organisers Sponsors Invitation • Creative agencies • STB • Banks • Hotels • and all potential yachting clients, etc. j West Side Jam
- 33. Publicity Efforts Web 2.0 • Dedicated Website – Micro-site from www.maxouthydrosports.com Intro to WSJ 2009 – Also provides platform for registration online • Wakeboarding Singapore Forum Recap of WSJ 2008 – Main communication channel of all local wakeboarders What’s New – Regional communication channel for all events and competitions Publicity Efforts • Facebook – Fans of Maxout Hydrosports,all sponsors and performing groups Budget List – Friends of Event organisers Sponsors Invitation • Electronic Direct Mailers – Maxout Hydrosports’ list – Nightlife.sg list of party goers j West Side Jam
- 34. Publicity Efforts Targetted collateral placement • Pro-Shops – 7 Other wakeboarding operators’ outlets in Singapore Intro to WSJ 2009 – Selected wakeboarding operators in Thailand, Recap of WSJ 2008 Japan and Hong Kong What’s New • 3 Other Marinas Publicity Efforts • Onboard all Yachts for charter Budget List • Night spots – Zouk Sponsors Invitation – em studios – Loof – Harry’s j West Side Jam