1. Games – A short Overview Tom Putzki Tom Putzki Consulting POWER TO THE PIXEL June 29th 2011

2. Videogames – The Beginning…

3. …and Today

4. The first Heroes…

5. …and Today

6. Beautiful Landscape…

7. …and Today!

8. Games are Entertainment Game Development is more and more Entertainment Development Game Budgets are Multi-Million-EURO / $-Budgets! Multiplatform Development Online Games Own Brands vs. Licensing Licensing Business esp. in the US-Market Harry Potter, Lord of the Rings, Matrix, King Kong, Spiderman, Batman, Star Trek, Star Wars...) Own successful Brands guarantee huge profits – but Brand Building is very hard and expensive… Vision? – Games start where Movies end…

9. Hollywood…

10. …a new Record! - Avatar beats Titanic - Cameron-Blockbuster most successful Movie of the World - James Camerons Avatar makes 232,2 Mio US $ at release weekend – (4 full days international) The most successful Movie of all Times The most successful Movie Release of all Times The most successful Entertainment Release of all Times…

11. Really?

12. And the Winner is… Guiness Book of Records gives most successful Entertainment Release of all Times to Activision Blizzards „CoD – Modern Warfare 2“ 401,6 Mio US $ on Day One! No Book, no Movie, no CD, no other Game ever made such a Day-One Volume

13. …and even better! 650 Mio US $ Revenue: Black Ops better than Modern Warfare 2 Activision Blizzards „Call of Duty: Black Ops“ makes 650 Mio US $ within 5 Days – A new Industry Record Black Ops beats the previous record holder „Call of Duty: Modern Warfare 2“ (Sales Volume 550 Mio US $ within 5 Days) Nearly 10 Mio Copies sold

14. European Gamesbusiness UK (2010 HW + SW) 3,3 Billion € / - 13 %) Germany (2010 SW) 1,59 Billion € ( - 1 %) France (2009 SW) 1,43 Billion € (- 13 %) Spain (2010 SW) ~ 750 Million € Italy (2010 SW) ~ 640 Million € Austria (2010 HW + SW) 284 Millionen € (- 2,5 %) Swiss (2010 HW + SW) 263,6 Millionen € (- 10,6 %) Marketsize Europe Software 7,3 Billion € Marketsize Europe Hardware 5,7 Billion € Source: ISFE & ELSPA

15. Worldwide Gamesbusiness Europe (incl. EMEA) Northamerica (incl. Middle- and Southamerica) Asien (incl. Australia / Ozeanien) app. one third each Gamesbusiness worldwide app. 40 Billion €

16. Game Development= Hightech Development Fullprice Games are extremly complex Projects Studios with 3.000 or more Employees (i.e. EA Canada / Vancouver, UBISoft Montreal...) Budgets – incl. Marketing! – reach easily more than 100 Mio US $ Highly qualified Specialists needed in Game Design, Story, Level Design, Coding – Engine / Network / AI / Logic, Art – 2D / 3D – Textures / Character / World / GUI, Animation, Sound / Sfx, QA, Producing, Marketing, PR, Community Management, Support, Billing…

17. Definition: Games I Casual Games – simple Titles, < 15,- € Midprice Games – more complex, reduced Gameplay & Duration, > 15,- € und < 35,- € Fullprice Games – full complex Titles, various Content (Online Components, Multiplayer Options, many Levels, long Duration, Special Editions etc.) > 35,- € and < 80,- €

18. Definition: Games II Genres: Strategy, Role Playing Games, Sports, Action, Shooter, Simulations, Skill Games, Jump & Run, Arcade, Puzzles, Racing, Music- and Partygames, Serious Games, Edutainment… MMOG = Massive Multiplayer Online Games – Client & Browser (i.e. Seafight, Travian, Ogame, Last Chaos, Ikariam...) MMORPG = Massivly Multiplayer Online Role Playing Games (i.e. UO, Everquest, DAoC, WoW, Eve Online, LotRO, AoC, WAR, AION...) Social Media Games = ****ville, Empires & Allies, Mafia Wars…

19. Who plays what?… Everyone nearly Everything Some Examples:

20. Music and Party Games…

21. Games for Health Wii Fit Balanced Excer Games

22. Girls Games

23. Familiy Games – Nintendo‘s Wii

24. SONY‘s Move

25. Microsoft‘s Kinect

26. New in the Gamesbiz… Apps App Store iPhone iPad iTunes… …and of course Android, other Smart-phones & Tablets, too

27. Browsergames – Free2play

28. From animated Excel Sheets…

29. …via Comic Style…

30. …to High-End

31. Facebook & Co. – Free2play Social Network Games

32. MMORPG‘s – Kings Class UO WoW LotRO AION AoC Rift SWTOR

33. Online = Future Phenomenon World of Warcraft: app. 11.500.000 Players worldwide (released 2004!) Most successful MMORPG Business Model Subscription Fee (~10,- US $ / Player monthly) Browsergames – Free2play (Bigpoint, Gameforge etc.) Social Media Games / Social Network Games ! ! ! ALL Consoles with Online-Networks / Communities Trends:Distribution by Download, Ingame Item Selling, Micro Transactions, Premium Accounts, Periodical Games, Serious Games, Location based Games etc.

34. Where is the Games Industry now? Several decades old established Part of Culture normal on Eye Level with different Kinds of Entertainment Media Big Business grown up

35. Gamers have grown up, too! 30 years or more established Part of Culture normal with Job, Career, Family, Kids, Home, Dog, Pool, Carport… first Time that Gamers come back to ‚their‘ Medium

36. Immersion Intensive Feelings experienced in a Virtual World A State of Mind Player – Gamechar is used to influence the VW Avatar – Gamechar represents the User in the VW – 3rd Person talk… Character – User identifies with Gamechar – 1st Person talk Persona – Gamechar is Part of the Identity of the Gamer – not playing but being IN the VW Levels of Immersion by Richard Bartle, MUD & Designing VW‘s

37. Age Rating More and more a European Theme Problem for Brussels is: Who will be in Charge? Netherlands regarding Drug Abuse? UK regarding too much Violence? Germany regarding sexual explicit Content? Italy regarding bad Language? 

38. THX a LOT ! Contact: Tom Putzki Tom Putzki Consulting Friedrich-Wilhelm-Strasse 15 D-12103 Berlin Germany tp@tom-putzki-consulting.com + 49 - 162 - 43 79 755