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The Pixel Lab 2011-Dina Foxx
- 1. UFA Transmedia Project „Who will save Dina Foxx?“ Montag, 20. Juni 2011
- 2. Logline „Who will save Dina Foxx?“ is a new transmedia crime-thriller which takes place on TV, online and in the real world. A 50-minute TV movie ends suddenly with a cliffhanger. To solve the crime, participants have to find the murderer in a three-week interactive online game. Montag, 20. Juni 2011
- 3. Timeline Project runs 6 weeks 30th March 20th April 12th May TV Movie 50 minutes Pre-TV Phase Interactive Online Thriller 3 weeks 3 weeks Finale Plot solving Montag, 20. Juni 2011
- 4. Structure Point & Info Click App Adventure Main Main Gaming TV Movie Gaming Site Site Alternate Reality Game Social Social Media & Media & Websites Websites Montag, 20. Juni 2011
- 5. Genre Crime-thriller based on data protection, data misuse and data manipulation Montag, 20. Juni 2011
- 6. TV Movie 50-minute film aired on public German broadcaster ZDF Film kicks off The plot thickens with the arrest of with the murder Dina Foxx of her ex- boyfriend Her activist alter Only the viewer / ego Datagrrl is user can prove introduced in the innocence of flashback mode Dina Foxx Montag, 20. Juni 2011
- 7. Online Content 60 video clips (300 minutes material), 30 audio clips Dina‘s past Secret information Exciting extra scenes Leanback mode Missing story links Interactive storytelling Montag, 20. Juni 2011
- 8. Websites 20 fictive websites Montag, 20. Juni 2011
- 9. Social Media 30 social media profiles Facebook profiles XING & LinkedIn profiles YouTube channels Pictures on Flickr Forums Wiki Montag, 20. Juni 2011
- 10. Game Application Info application and „point & click adventure“ detective game Montag, 20. Juni 2011
- 11. Alternate Reality Game Interaction process in order to solve the murder Live storytelling Pool of participants/players Common work User-generated content Collective intelligence Montag, 20. Juni 2011
- 12. Press Coverage Large press coverage of the project Lead stories International attention Critics Montag, 20. Juni 2011
- 13. Facts & Figures Dina Foxx is considered as a big success in Germany > 200.000 online video views > 1 million TV viewers #6 of German Google terms search on > 1 million PIs on main game website day after airing within 3 weeks #3 of German Twitter hashtags on day In total 1.5 to 2 million people were after airing reached Montag, 20. Juni 2011
- 14. Thank you! Montag, 20. Juni 2011