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1 de 20
YOUR FIRST
PROTOTYPE
WILL FAIL
1.  Build the Tallest FREESTANDING Structure
2.  The Entire Marshmallow Must be on Top
3.  Use as Much or Little of the Kit
4.  Break up the Spaghetti, String or Tape
THE RULES
TALLEST
FREESTANDING
STRUCTURE WITH
MARSHMALLOW
ON TOP WINS
8minutes
1
Empathy
Design
Ideation
Test
BALANCE BETWEEN
STORY & TECH
A 21st Century
Writers Room
WRITERS
CREATIVE TECHNOLOGISTS
UX DESIGNERS
GAME DESIGNERS
DATA SCIENTISTS
RESEARCHERS
Harnessing
storytelling
technology
game mechanics
design science
collaboration
START LOCAL
TEST & BREAK
Generate
a 100 ideas
in 5 minutes
Q NO A
YES AND
www.popapp.in
invisionapp.com
1.  Be willing to let go
2.  The “audience” is a hivemind
3.  Be clear and transparent
4.  Find a common language
5.  Keep it simple
6.  Remember to make it fun
7.  Experiment – fail quickly
8. Creativity rests at the edge of failure
DesignWith	
  
THANK YOULance Weiler
@lanceweiler
lance@lanceweiler.com
rebootstories.com
learndoshare.net
connectedsparks.com

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