Mais conteúdo relacionado Semelhante a Say Cheese: How Technology Creates the Stuff You Need to Feast On - Paul Tyler, Founder, Handling Ideas (20) Mais de power to the pixel (20) Say Cheese: How Technology Creates the Stuff You Need to Feast On - Paul Tyler, Founder, Handling Ideas12. WE REACT TO THE WAY
AUDIENCES RESPOND TO
TECHNOLOGY
14. DESIGNERS SAY…
Awareness > Understanding>Sign-up > Use > Completion >Advocacy
MARKETEERS SAY…
Attention > Interest > Desire > Action
15. NEW TECHNOLOGY
NEW PHENOMENA
NEW HABITS
NEW SOCIAL NORMS
NEW NEEDS/EXPECTATIONS
16. New Tech New Phenomena New Habits New Social Norms New Needs/Expectations
17. New Tech New Phenomena New Habits New Social Norms New Needs/Expectations
18. New Tech New Phenomena New Habits New Social Norms New Needs/Expectations
idiot on a bicycle
19. New Tech New Phenomena New Habits New Social Norms New Needs/Expectations
20. New Tech New Phenomena New Habits New Social Norms New Needs/Expectations
21. New Tech New Phenomena New Habits New Social Norms New Needs/Expectations
#goodpresentations
22. New Tech New Phenomena New Habits New Social Norms New Needs/Expectations
23. New Tech New Phenomena New Habits New Social Norms New Needs/Expectations
24. New Tech New Phenomena New Habits New Social Norms New Needs/Expectations
25. New Tech New Phenomena New Habits New Social Norms New Needs/Expectations
26. New Tech New Phenomena New Habits New Social Norms New Needs/Expectations
27. New Tech New Phenomena New Habits New Social Norms New Needs/Expectations
28. New Tech New Phenomena New Habits New Social Norms New Needs/Expectations
Video of tv playing
33. FUTURE
TECHNOLOGY
TECHNOLOGY
New phenomena 2
?
New habits 3
?
New social norms 4
?
New needs/expectations 5
?
35. NEW TECHNOLOGY
NEW PHENOMENA
NEW HABITS
NEW SOCIAL NORMS
NEW NEEDS/EXPECTATIONS