Building Your Brand With LinkedIn
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Presentation created for students and faculty to explain the value of crafting a personal brand by using Linkedin
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Building Your Brand With LinkedIn
- 1. Building Your Brand With by LinkedIn www.DrChrystal.com
- 4. Your online presence, (or lack thereof), is another reflection of how people see you
- 5. Whether you like it or not, you’re creating your brand right now
- 6. It is not an issue of, “Should I brand or not?”
- 7. In this day and age, “A brand is a necessity, not a luxury.” Scott Bedbury
- 8. You have one
- 9. So the more relevant question is: How are you currently managing your brand?
- 10. At some point, someone will search your name online
- 11. At some point, someone will Hiring Managers search your name online Hiring Managers At some point, someone will search your name online
- 12. At some point, someone will Hiring Managers search your name online Hiring Managers Colleagues point, someone will search your name online At some
- 13. At some point, someone will Hiring Managers search your name online Hiring Managers Colleagues point, someone will search your name online At some Potential Clients
- 14. At some point, someone will Hiring Managers search your name online Hiring Managers Colleagues point, someone will search your name online At some Potential Clients Potential Mates
- 15. At some point, someone will Hiring Managers search your name online Hiring Managers Colleagues point, someone will search your name online At some Potential Clients Potential Mates Potential In-Laws!
- 16. What will they find about YOU?
- 17. Personal Branding is a way to tell your story, your way
- 18. “Everyone has the chance to be a brand worthy of remark” Tom Peters
- 19. Using online social media tools, is a leading way to craft, create or control your brand
- 21. And take control of your brand!
- 22. allows you a professional outlet to highlight who you are and what you have to offer
- 23. With over 70 million users in 200 countries is the most widely used business networking site
- 24. has authority in Google & Bing Name Domain So when prospects or potential partners search your name, your LinkedIn information comes up.
- 25. allows people to see who you are & highlight other places you can be found online That’s me Include links to web sites, blogs, or e- portfolio’s that show off your work
- 26. allows you to highlight who you are & what you have to offer
- 27. allows you to include information about your education, certifications, and work experience
- 28. allows you to highlight your any interest and professional involvement
- 29. apps offer another avenue to display your work
- 30. recommendations allow colleagues, clients, and professionals to speak directly to you and your work
- 31. can serve as an online address books displaying information about the people you know
- 32. groups are an excellent way to communicate your interest and the type of people you like to interact
- 33. Question & Answers also allows you another avenue to display your knowledge and interest
- 34. In summary...
- 35. “If you want to influence the conversation, you’ve actually got to get into the conversation. Respectfully. Meaningfully. Just because that’s a social media cliche’ doesn’t mean you get to ignore it and hope it goes away.” Sonia Simone
- 36. Want more? Visit: www.DrChrystal.com