1. THERE ARE JUST THREE WAYS
TO GROW A BUSINESS

2. I learnt this from
Jay Abraham
a guru of marketing

3. THERE ARE JUST THREE WAYS
TO GROW A BUSINESS

4. YOU CAN FIND NEW CUSTOMERS

5. YOU CAN HAVE YOUR CURRENT CUSTOMERS BUY
MORE FREQUENTLY FROM YOU

6. YOU CAN GIVE YOUR CURRENT CUSTOMERS
MORE OPPORTUNITIES TO INCREASE THE
SIZE OF THE PURCHASES THEY MAKE

7. Most people grow their
business
incrementally and linear,
because they fix in only on
growing more clients

8. But, if you grow clients and you focus on
increasing the size of the
transaction and you increase the frequency of
each client’s purchase, you’ll increase your
revenue and income 100%, 200% or more.

9. If you work on all three ways to grow a business at the same
time, and all you did was improve all three ways by a mere 10%,
it brings the power of
geometry to bear.

10. # of Clients Transaction Value Transactions per Total
per Client Year Income
1,000 X $100 X 2 = $200,000
But if all you did was increase those three categories by a mere 10%
each
# of Clients Transaction Value Transactions per Total
per Client Year Income
1,100 X $110 X 2.2 = $266,200
if you increased those three categories at
the same time by 25%, it would almost
double your performance to $390, 625

11. if you don’t work on the
geometry of your
business, then you’re
going to always work
harder for your company
than your company
will work for you.

12. TRAVIS OKEEFE
Here: travis@imtv.co.nz
Everywhere: www.linkedin.com/in/travisokeefe