Google Survey 2013

1. Đặc điểm người dùng Mobile Internet
Việt Nam
Phần 1
Source: Vietnam Mobile Internet User – Google 2013

2. Thông tin mẫu
60 63
40 45
55
37
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
70
60
50
40
30
20
10
0
2013 2012 2011
Female
Male
35.0
30.0
25.0
20.0
15.0
10.0
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
2013 2012 2011
55 + Years
45 - 54 Years
35 - 44 Years
25 - 34 Years
18 - 24 Years
0%
2013 2012 2011
3 years or longer
More than 2 years up to
3 years
More than 1 year up to
2 years
7 to 12 months
4 to 6 months
Up to 3 months
26.2
32.3
19.7
5.0
0.0
2011 2012 2013

3. Các chức năng di dộng
Touchscreen Full keypad Large display Ability to download and install apps Linear (Touchscreen)
89
97
91
56
46
32
74 74
69
98
93
0
2013 2012 2011

4. Các chức năng di dộng
89
Touchscreen Full keypad Large display Ability to download and install apps Linear (Full keypad)
97
91
56
46
32
74 74
69
98
93
0
2013 2012 2011

5. Các chức năng di dộng
89
Touchscreen Full keypad Large display Ability to download and install apps Linear (Large display)
97
91
56
74 74 69
46
32
98
93
0
2013 2012 2011

6. Tần suất sử dụng…
60
81
41
0% 50% 100%
2011
2012
2013
Mobile Web
Multiple times per day
Once a day
Few times a week
Once a week
Few times a month
77%
10%
12%1%0%%
9%
Apps 2013
Multiple times per
day
Once a day
Few times a week
Once a week
Few times a month
75
29
42
2011
2012
2013
Mobile Mail
0% 50% 100%
Multiple times per day
Once a day
Few times a week
Once a week
Few times a month
56
53
72
0% 50% 100%
2011
2012
2013
Desktop Web
Multiple times per
day
Once a day
Few times a week
Once a week
Few times a month

7. Số lượng app hiện có trên
smartphone
8
12
14
6
13
9
8
17
12
7
8
11
4
11
10
9
21
17
1
7
10
5
14
16
13
25
9
0 5 10 15 20 25 30
51 apps or more
21 - 50 apps
16 - 20 apps
11 - 15 apps
9 - 10 apps
7 - 8 apps
5 - 6 apps
3 - 4 apps
1 - 2 apps
2013
2012
2011
Mean: 23 – 31 – 25
Use: 9 – 8 – 7
Paid: 9 – 5 - 11

8. Số ngày dùng smartphone trong 7 ngày
qua
64
70
38
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
2011
2012
2013
7 out of 7
6 out of 7
5 out of 7
4 out of 7
3 out of 7
2 out of 7
1 out of 7
0 days
Don't know/ no answer

9. Nơi từng sử dụng smartphone
8
47
56
76
75
74
71
69
77
97
93
91
0 20 40 60 80 100 120
Home
Cafe or coffee shop
Work
On-the-go (e.g., while commuting, walking)
Restaurant
In a store
Public transport
At a social gathering/function/event
School
Airport
Doctor's office
Somewhere else
2013
2012
2011

10. Mức độ sử dụng smartphone/computer
để truy cập Internet tăng hay giảm?
59
%
28
%
Smartphone
13
%
46%
16%
37%
Computer
Spent more time online
with this device
Spent about the same
amount of time online with
this device
Spent less time online with
this device
Don't know/ no answer

11. Khi truy cập Internet bằng smartphone...
0
8
36
31
45
41
62
55
64
91
0 10 20 30 40 50 60 70 80 90 100
Doing any of these activities (net)
Listen to music of any type
Read the newspaper or a magazine
Use the Internet on another Internet enabled device
Watch movies (online or offline)
Watch television programs (online or offline)
Read a book
Do not do other things while I use the Internet on my
None of these
smartphone
Play video games
2013
2012
2011

12. Thói quen sử dụng smartphone
2
0
35
33
33
44
43
42
41
48
61
72
71
71
70
70
67
67
66
71
82
82
82
81
81
78
Took a photo or video
Emailed (sent or read)
Browsed the Internet
Accessed a social network
Listened to music
Read news on newspaper or magazine portals
Played games
Reviewed websites, blogs or message boards
Used a search engine for product search
Used a search engine for a general search
Looked up directions or used a map
Looked up directions or used a map
Watched videos on a video sharing website (e.g., YouTube.com)
Used an application (app)
Tethered to a computer (connected a computer to the Internet…
Downloaded or bought ringtones, wallpaper, applications…
0 10 20 30 40 50 60 70 80 90
Searched for job-offers
Searched for travel-information or holidays
Did online-banking or other finance related activities
Searched for restaurants or pubs/bars
Purchased a product or service
Watched full episodes of TV programme online
Searched for a flat or house
Used online/mobile coupons for shopping
Other activities
I do not do any of these activities with my smartphone
2013
2012
2011

13. Tần suất tìm kiếm bằng
smartphone/computer
67
33
43
11
14
10
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
2011
2012
2013
Multiple times per day
Once a day
Few times a week
Once a week
Few times a month
Once per month
Less than once a month
81
74
83
7
11
7
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
2011
2012
2013
Multiple times per day
Once a day
Few times a week
Once a week
Few times a month
Once per month
Less than once a month

14. Tìm kiếm thông tin cửa hàng trong khu
vực
37
19
16
11
8
10
29
30
20
3
6
5
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
2011
2012
2013
Multiple times per day
Once a day
Few times a week
Once a week
Few times a month
Once per month
Less than once a month
Never
74
60
54
47
3
47
56
52
20
13
35
54
37
20
17
80
70
60
50
40
30
20
10
0
Visited the business
(net)
Connected with the
business (net)
Made a purchase (net) Told others about it
(net)
Have not taken any
action as a result of
looking up local
information
2013
2012
2011

15. Tần suất xem video trên
smartphone/computer
49
30
10
6 4
29 30
16 14 13
22 23
15
20 19
60
50
40
30
20
10
0
Daily (net) Weekly (net) Monthly (net) Less than once a month Never
2013
2012
2011
74
21
4 1 0
47
34
12
5 3
50
31
14
3 1
80
70
60
50
40
30
20
10
0
Daily (net) Weekly (net) Monthly (net) Less than once a month Never
2013
2012
2011

16. Tần suất truy cập vào mạng xã hội trên
smartphone/computer?
80
11
4 2 2
55
20
8 7 9
38
18
12 12
19
90
80
70
60
50
40
30
20
10
0
Daily (net) Weekly (net) Monthly (net) Less than once a month Never
2013
2012
2011
87
8
2 1 1
72
15
5 3 5
72
15
7 3 4
100
90
80
70
60
50
40
30
20
10
0
Daily (net) Weekly (net) Monthly (net) Less than once a month Never
2013
2012
2011