Personal Information
Organização/Local de trabalho
Antwerp Area, Belgium Belgium
Cargo
Associate Professor at KU Leuven
Setor
Education
Sobre
My RESEARCH focuses on food marketing, persuasion processes in children, subtle cue effects and word-of-mouth marketing.
I TEACH on persuasion, marketing communication, advertising and research methods.
I also provide management and employee WORKSHOPS on nudging and branding.
[Contact me for further information]
An overview with some conference presentations and other contributions related to my academic research and teaching:
Marcadores
persuasion
marketing
advertising
children
twitter
higher education
research
policy
behavioral insights
nudging
typeface
congruency
communication
marketing cpgs children persuasion packaging retai
cpgs
fraud
food
endorsement
government
behavioral economics
experiment
behavioral science
peripheral cues
kuleuven
proefles
starttostudy
marketing and advertising
replication
music
conditioning
strategy
creativity
packaging
parents
retail
empirical methodology
crisis
science
construallevel abstraction ewom reviews
social media
blogging
academia
blackboard
twitter feed
lifelong learning
classroom
fmcgs
coupon
promotion
swocc
moderated mediation
credibility
attitudes
reviews
online marketing
word of mouth
recall
radio
cross-channel
internet marketing
marketing communications
practices
researchers
central route processing
reflection
assessment
brand image
expectations
toolkit
identity
market research
brand personality
Ver mais
Apresentações
(22)Gostaram
(14)Its only advertising.
Jan Dejonghe
•
Há 9 anos
Engaging In Chinese Social Media - Best Practice In China's Social Media
Dr. William J. Ward
•
Há 9 anos
We looked at social media’s role in digital services. You won’t believe what 5 things happened next!
Andy Whitlock
•
Há 10 anos
21 Things Every Graduating Marketing Senior Needs to Know
HubSpot
•
Há 10 anos
inTV - How to harness the power of conversations - full presentation
Belinda Barker
•
Há 11 anos
R U Ready 4TwitterII
Silvia Rosenthal Tolisano
•
Há 11 anos
100 images for visual brainstorming
Marc Heleven
•
Há 11 anos
Sociale Media - Een deel van de onderwijsmix?
Steven Verjans
•
Há 11 anos
Social Media around the World 2012 (by InSites Consulting)
InSites Consulting
•
Há 11 anos
Lean back media: the shock of the old
emmaturner
•
Há 12 anos
Revenge of the Axe Effect
Jonathan Huyghe
•
Há 12 anos
Reclameleer Nespresso
Lindeee
•
Há 12 anos
Reclameleer: joint advertising
Charlotte Devos
•
Há 12 anos
Persuasive Design: Encouraging Your Users To Do What You Want Them To!
Andy Budd
•
Há 14 anos
Personal Information
Organização/Local de trabalho
Antwerp Area, Belgium Belgium
Cargo
Associate Professor at KU Leuven
Setor
Education
Sobre
My RESEARCH focuses on food marketing, persuasion processes in children, subtle cue effects and word-of-mouth marketing.
I TEACH on persuasion, marketing communication, advertising and research methods.
I also provide management and employee WORKSHOPS on nudging and branding.
[Contact me for further information]
An overview with some conference presentations and other contributions related to my academic research and teaching:
Marcadores
persuasion
marketing
advertising
children
twitter
higher education
research
policy
behavioral insights
nudging
typeface
congruency
communication
marketing cpgs children persuasion packaging retai
cpgs
fraud
food
endorsement
government
behavioral economics
experiment
behavioral science
peripheral cues
kuleuven
proefles
starttostudy
marketing and advertising
replication
music
conditioning
strategy
creativity
packaging
parents
retail
empirical methodology
crisis
science
construallevel abstraction ewom reviews
social media
blogging
academia
blackboard
twitter feed
lifelong learning
classroom
fmcgs
coupon
promotion
swocc
moderated mediation
credibility
attitudes
reviews
online marketing
word of mouth
recall
radio
cross-channel
internet marketing
marketing communications
practices
researchers
central route processing
reflection
assessment
brand image
expectations
toolkit
identity
market research
brand personality
Ver mais