This presentation will build a bridge between the generations by positing the notion that ‘Online Culture is now The Culture’, (watch anyone in the modern workplace for more than 30 minutes in their daily routine and marvel at the plethora of network-enabled behaviours), and suggests a range of implications for the current level of attention or investment in local creative and ICT industries. Inspired by a throwaway line in an article by Kevin Kelly "We Are The Web" See http://www.wired.com/wired/archive/13.08/tech.html Design by Karen Lee - http://karenlee.co | http://www.linkedin.com/in/karenleedesign

1. Tim Parsons
linkedin.com/in/timparsons
twitter.com/timparsons
Online Culture
IS the culture

2. Cultures have the power to
change the world ...
...1% of US land area is road.

3. One upon a time...

4. Consumer Culture...
...in a mass-media world.

5. NOW:
. . . then something happened

7. This is us!

8. Over 1 billion
Internet users worldwide
(Source: Comscore.com 23 Jan 2009)

9. 6 million
Australians on Facebook, 8th highest penetration.
(Source: Comscore.com 23 Jan 2009)

10. 300 million
Chinese internet users.
(Source: Comscore.com 23 Jan 2009)

11. 30 %
of handsets sold in developed
world today are smartphones
(Source: Bytemobile.com, Sept 2008)

12. Over 1.5 billion
iPhone apps downloaded
to iPhones + iPod Touches since July 2008
(source: Business Week, 14th July 2009)

13. 4.1 billion
Number of mobile phone subscribers worldwide
(Source: WashingtonPost.com MoCo News 2 Mar 2009)

14. 100 %
mobile penetration in Australia
(Source: Total Telecom Jan 2009)

15. 140 %
mobile penetration in ITALY
(Source: Total Telecom Jan 2009)

17. Online Culture is The Culture
In 2006: “To win, we
need a Community
Outreach program.”

18. Online Culture is The Culture
$656 million
Individual donations to Obama ’08 by Dec 2008.
(Source: OpenSecrets.org, Dec 31 2008)

19. Online Culture is The Culture
Its not about
technology

20. Online Culture is
about
People Today

21. People Today : Connected Society

22. People Today : Connected Society : Babies

23. People Today : Connected Society : Children

24. People Today : Connected Society : Teens

25. People Today : Connected Society : Adults

26. Online Culture is
rich in human
Behaviours

27. Online Culture is
hungry for
Authenticity

28. Online Culture is
great at getting the
Truth

29. Online Culture is
rife with
Innovation

30. Online Culture is
about reinventing the
Economy

31. Online Culture is
principally a form of
Open Society

32. Online Culture is
highly
Disruptive

33. Tim Parsons
linkedin.com/in/timparsons
Online Culture
twitter.com/timparsons
Online Culture IS
IS
the culture
the mainstream

34. Online Culture is The Culture
Culture shock
Remember the industrial revolution ?
It changed the rules, transformed the lives of
millions and created the world we know today.

35. Online culture is changing
the lives of billions

36. Online Culture is The Culture
Make it better
We need to be influential beyond just IT and
‘digital industries’ - this is now society.

37. Tim Parsons
linkedin.com/in/timparsons
twitter.com/timparsons