3. Tim Parsons Head of Product & CTO @ Quickflix - Founder Mobile Monday Sydney - 5 years of aerospace computing - 7 years in web development - 3 years in design + branding - 3 years in online startups 2 years client-side @ Quickflix!
4. page 4 Quickflix Summary 80,000 subscribers Growing 20% Q-on-Q Revenues now $1m/mth Website 600K visits/mth 10 millionth DVD sent. 50K movies and TV titles, adding 400+ per month. Everything from latest release box office hits to classics, foreign, arthouse, sport and documentaries. iTunes:~4,000 movies + TV shows Foxtel: ~2,500 titles rotating + TV channels Video store: ~2,000 titles, rotating Fetch TV: 100 movies + TV Channels Kiosk: 30 titles Cinema: 20 Titles
9. #1. Size of ‘internet audience’ in Oz 10.4m households1 8.2m smartphones2 10m on facebook3 A large mainstreamaudience is out there. 1. ABS Internet Activity Report, Dec 2010 2. ABS Internet Activity Report, Dec 2010 3. SocialBakers.com, Apr 2011
10. #2. Channel Marketing worksNobody “visits” websites, people are dragged to them by SEM/SEO, affiliate, eDMs, banners, adwords, etc., etc.Good, relevant content is vital to achieve message/offer cut-through. What’s your www address again ?
11. #3. Good, relevant content drives WOM • Facebook page likes • sharing behaviour• higher Google organic rank1 in 3 of our signups are organic, and we have an excellent Google organic search ranking.